[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"legal-pages-footer":3,"navigation-en-US":39,"projects-en-US":69,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1232391613":811,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1232393281":826,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1083568750?share=copy":838,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1083463065":849,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1232337978":861,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1232356870?share=copy":873,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1232361116":883,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1083463065?share=copy":894,"project-fundacion-contemporanea-four-ways-of-giving-shape-to-culture-en-US":900,"video-oembed:project-38-en-US":1119,"video-aspect:none":1120},[4,17,28],{"id":5,"sort":6,"translations":7},"8ce78bb4-fb1d-455f-ac98-76e112e0398f",1,[8,12],{"id":6,"languages_code":9,"title":10,"url":11},"es-ES","Aviso legal","aviso-legal",{"id":13,"languages_code":14,"title":15,"url":16},2,"en-US","Legal notice","legal-notice",{"id":18,"sort":13,"translations":19},"4621cc34-dd35-407b-913b-242d9e74e92f",[20,24],{"id":21,"languages_code":9,"title":22,"url":23},3,"Política de privacidad","politica-de-privacidad",{"id":25,"languages_code":14,"title":26,"url":27},4,"Privacy policy","privacy-policy",{"id":29,"sort":21,"translations":30},"acc0970c-e298-4b2a-ac83-e21a3a0d6b65",[31,35],{"id":32,"languages_code":9,"title":33,"url":34},5,"Política de cookies","politica-de-cookies",{"id":36,"languages_code":14,"title":37,"url":38},6,"Cookie policy","cookie-policy",[40,49,54,59,64],{"id":41,"label":42,"type":43,"to":44,"href":45,"highlighted":46,"openInNewTab":46,"show_in_menu":47,"children":48},"page-1","Home","page","\u002Fen\u002F",null,false,true,[],{"id":50,"label":51,"type":43,"to":52,"href":45,"highlighted":46,"openInNewTab":46,"show_in_menu":47,"children":53},"page-2","Projects","\u002Fen\u002Fprojects",[],{"id":55,"label":56,"type":43,"to":57,"href":45,"highlighted":46,"openInNewTab":46,"show_in_menu":47,"children":58},"page-7","Digital Objects","\u002Fen\u002Fdigital-objects",[],{"id":60,"label":61,"type":43,"to":62,"href":45,"highlighted":46,"openInNewTab":46,"show_in_menu":47,"children":63},"page-3","About","\u002Fen\u002Fabout",[],{"id":65,"label":66,"type":43,"to":67,"href":45,"highlighted":46,"openInNewTab":46,"show_in_menu":47,"children":68},"page-4","Contact","\u002Fen\u002Fcontact",[],{"projects":70,"categories":792},[71,97,132,161,179,197,219,237,270,294,314,340,369,390,404,426,447,476,497,519,540,563,591,615,635,666,687,707,730,747,772],{"id":72,"status":73,"sort":6,"header_video":74,"header_video_mobile":45,"date_published":45,"is_featured":47,"color_primary":75,"color_secondary":76,"color_accent":75,"text_color":77,"featured_image":45,"secondary_image":78,"translations":82,"categories":89},14,"published","https:\u002F\u002Fvimeo.com\u002F1225081508?share=copy&fl=sv&fe=ci","#02A6B3","#C6BFB4","#0C464B",{"id":79,"width":80,"height":81},"d704b831-d1d0-4596-a481-123318efa5ec",4000,2250,[83],{"title":84,"subtitle":85,"url":86,"summary":87,"client":88,"languages_code":14},"Fashion Intelligence para marcas de moda avanzadas.","Launching a fashion brand means defining a lifestyle.","fashion-intelligence-para-marcas-de-moda-avanzadas","We call Fashion Intelligence a way of building a fashion brand in which strategy and instinct work at the same time: understanding the audience with the same precision with which a pattern is drawn, and designing the image with the same intent with which a collection is decided.","MÏAU Originals",[90],{"project_categories_id":91},{"id":92,"translations":93},9,[94],{"name":95,"url":96,"languages_code":14},"Design & Lifestyle","design-and-lifestyle",{"id":13,"status":73,"sort":21,"header_video":98,"header_video_mobile":98,"date_published":45,"is_featured":47,"color_primary":99,"color_secondary":100,"color_accent":101,"text_color":102,"featured_image":45,"secondary_image":103,"translations":107,"categories":114},"https:\u002F\u002Fvimeo.com\u002F1209447361","#080D0B","#091C0B","#1B0617","#FFFFFF",{"id":104,"width":105,"height":106},"71ee994e-f284-4f82-b467-7700c418939e",1570,1195,[108],{"title":109,"subtitle":110,"url":111,"summary":112,"client":113,"languages_code":14},"Redesigning the world from another point of view","Madrid Design Festival. Crafting a singular graphic and audiovisual language for when design takes over the city.","redesigning-the-world-from-another-point-of-view","Each year, Madrid Design Festival turns its focus to the trends shaping design, gathering the most pressing themes with the leading voices of every discipline worldwide. In 2027 the festival turns ten, and we have collaborated with it since its very first edition. In six of them we have taken on its global design: not only its communication materials, but also the telling of its stories.","LA FÁBRICA",[115,119,126],{"project_categories_id":116},{"id":92,"translations":117},[118],{"name":95,"url":96,"languages_code":14},{"project_categories_id":120},{"id":121,"translations":122},8,[123],{"name":124,"url":125,"languages_code":14},"Corporate Experiences","corporate-experiences",{"project_categories_id":127},{"id":21,"translations":128},[129],{"name":130,"url":131,"languages_code":14},"Cultural conquests","cultural-conquests",{"id":133,"status":73,"sort":133,"header_video":134,"header_video_mobile":134,"date_published":45,"is_featured":47,"color_primary":135,"color_secondary":136,"color_accent":137,"text_color":138,"featured_image":45,"secondary_image":139,"translations":143,"categories":150},10,"https:\u002F\u002Fvimeo.com\u002F1195651668","#D1B4B8","#FAFAFA","#FFD6D6","#6B0836",{"id":140,"width":141,"height":142},"694f3da7-ab0c-4107-bff4-3db24d6635de",1895,2229,[144],{"title":145,"subtitle":146,"url":147,"summary":148,"client":149,"languages_code":14},"Sitting down to eat in a more sustainable way","A gastronomic and editorial project that celebrates sustainability, local produce, and Mediterranean identity.","sitting-down-to-eat-in-a-more-sustainable-way","Sustentable was born as an editorial and digital initiative dedicated to showcasing restaurants committed to sustainability across the Valencian Community. From the creation of the Mesa Mediterránea brand to the development of publications, an app, visual identity and events, TPW has built a contemporary ecosystem where gastronomy, territory and environmental awareness coexist within a single narrative.","Mesa Mediterránea",[151,157],{"project_categories_id":152},{"id":36,"translations":153},[154],{"name":155,"url":156,"languages_code":14},"Foodie passion","foodie-passion",{"project_categories_id":158},{"id":121,"translations":159},[160],{"name":124,"url":125,"languages_code":14},{"id":162,"status":73,"sort":45,"header_video":163,"header_video_mobile":163,"date_published":45,"is_featured":47,"color_primary":164,"color_secondary":165,"color_accent":166,"text_color":102,"featured_image":45,"secondary_image":167,"translations":171,"categories":178},15,"https:\u002F\u002Fvimeo.com\u002F1209556130","#E17356","#1A231F","#67B892",{"id":168,"width":169,"height":170},"2b2c4878-ae1f-4eed-8a83-90e442c1f068",7221,3560,[172],{"title":173,"subtitle":174,"url":175,"summary":176,"client":177,"languages_code":14},"To portray the cultural life of a home open to social action.","We document the main activities of La Casa Encendida in images and video, accompanying its cultural programme and the social work of Fundación Montemadrid with a perspective of our own.","to-portray-the-cultural-life-of-a-home-open-to-social-action","La Casa Encendida is a landmark of culture in Spain and one of the great stages for contemporary creation. A social and cultural centre of Fundación Montemadrid, it programmes more than fifteen hundred activities a year across four areas — culture, solidarity, the environment and education — bringing the most avant-garde artistic expressions together with reflection, debate and social action. \n","Fundación Montemadrid",[],{"id":180,"status":73,"sort":45,"header_video":181,"header_video_mobile":181,"date_published":45,"is_featured":47,"color_primary":182,"color_secondary":183,"color_accent":102,"text_color":184,"featured_image":45,"secondary_image":185,"translations":189,"categories":196},31,"https:\u002F\u002Fvimeo.com\u002F1220788994","#E8E8E8","#DAD8D8","#18222F",{"id":186,"width":187,"height":188},"dd2794bb-0294-49f5-93ee-dd72555b1928",2667,2000,[190],{"title":191,"subtitle":192,"url":193,"summary":194,"client":195,"languages_code":14},"The part paper plays: the most revolutionary of cultural vehicles.","Important things get printed on paper. That is why we take care of every process behind a publication.","the-part-paper-plays-the-most-revolutionary-of-cultural-vehicles","n a world that happens on screens, we still believe that important things get printed on paper. Paper has weight, takes up space, ages and is kept; that is why it commits both its maker and its receiver. For us it is not nostalgia, it is matter: the way to give body to the ideas that deserve to remain.","TPW",[],{"id":198,"status":73,"sort":45,"header_video":199,"header_video_mobile":199,"date_published":45,"is_featured":47,"color_primary":102,"color_secondary":200,"color_accent":201,"text_color":102,"featured_image":202,"secondary_image":205,"translations":207,"categories":214},17,"https:\u002F\u002Fvimeo.com\u002F1209575099","#4B4A4F","#EDE8E8",{"id":203,"width":81,"height":204},"06041727-1371-4c83-b8b6-601fba59554f",1500,{"id":206,"width":81,"height":204},"7a1497af-2cad-4a1c-9921-5ac83265670f",[208],{"title":209,"subtitle":210,"url":211,"summary":212,"client":213,"languages_code":14},"Una mirada analítica sobre Europa","Convertimos las políticas europeas en imágenes de la mano del Parlamento Europeo.","una-mirada-analitica-sobre-europa","En el marco de un contrato de soporte visual con la Eurocámara, desarrollamos un banco de imagen que da cobertura a todos los agentes y proyectos europeos vinculados a la institución. Para construirlo hemos recorrido Europa de un extremo a otro con un objetivo claro: hacer visibles las políticas comunitarias y ponerles rostro a través de los ciudadanos que las sostienen con acciones cotidianas. De la seguridad fronteriza a la seguridad alimentaria, de la cultura gastronómica a la libertad de prensa o las políticas de vivienda, cada imagen traduce una política en una historia concreta, cercana y reconocible.","European Parliament",[215],{"project_categories_id":216},{"id":121,"translations":217},[218],{"name":124,"url":125,"languages_code":14},{"id":220,"status":73,"sort":45,"header_video":221,"header_video_mobile":221,"date_published":45,"is_featured":47,"color_primary":222,"color_secondary":223,"color_accent":224,"text_color":102,"featured_image":45,"secondary_image":225,"translations":229,"categories":236},13,"https:\u002F\u002Fvimeo.com\u002F1208845778?share=copy&fl=sv&fe=ci","#F00000","#6E3B2E","#000000",{"id":226,"width":227,"height":228},"3d97cdf9-2ed9-4f8d-8cf0-3faed56ee7f7",2536,1900,[230],{"title":231,"subtitle":232,"url":233,"summary":234,"client":235,"languages_code":14},"Telling the story of a trade through museum displays.","We bring visual and narrative form to an exhibition itinerary: the history of beer is presented as an interactive museum experience that places each artefact in the context of its time.","telling-the-story-of-a-trade-through-museum-displays","Mahou San Miguel opens, at its Alovera production centre, a visitor route built around its brewing heritage: historic pieces and works of industrial archaeology that tell how beer was produced across the last century. We designed the museography that gives them value, with a coordinated exhibition system that unfolds throughout the route.","GRUPO MAHOU-SAN MIGUEL",[],{"id":238,"status":73,"sort":239,"header_video":240,"header_video_mobile":240,"date_published":241,"is_featured":47,"color_primary":242,"color_secondary":243,"color_accent":244,"text_color":102,"featured_image":45,"secondary_image":245,"translations":248,"categories":255},16,0,"https:\u002F\u002Fvimeo.com\u002F1211147841","2022-02-01","#14061F","#0000FF","#00FFC2",{"id":246,"width":247,"height":188},"308a0bcc-a5d2-490c-9cf1-0ea2dc5e261c",3000,[249],{"title":250,"subtitle":251,"url":252,"summary":253,"client":254,"languages_code":14},"Reimagining the Art Market in the Blockchain Era","Art.army was created to connect the worlds of art and blockchain through a platform where artists, galleries, curators, and cultural institutions can exhibit and commercialise digital art within a transparent, collaborative, and sustainable ecosystem.","reimagining-the-art-market-in-the-blockchain-era","Art.army is a digital art platform exploring the potential of blockchain to transform the creation, authentication, and commercialisation of digital artworks. Combining technology, curatorial practice, research, and cultural outreach, it creates a new ecosystem for contemporary art while exploring the future of digital culture.","Art.army",[256,260,264],{"project_categories_id":257},{"id":121,"translations":258},[259],{"name":124,"url":125,"languages_code":14},{"project_categories_id":261},{"id":21,"translations":262},[263],{"name":130,"url":131,"languages_code":14},{"project_categories_id":265},{"id":13,"translations":266},[267],{"name":268,"url":269,"languages_code":14},"Digital Dreams","digital-dreams",{"id":271,"status":73,"sort":6,"header_video":272,"header_video_mobile":272,"date_published":45,"is_featured":46,"color_primary":273,"color_secondary":274,"color_accent":273,"text_color":102,"featured_image":45,"secondary_image":275,"translations":278,"categories":285},20,"https:\u002F\u002Fvimeo.com\u002F1210787308","#101C33","#2E241A",{"id":276,"width":188,"height":277},"7b8e0f9e-2c58-43c0-98ba-f8b9fe95a55b",1728,[279],{"title":280,"subtitle":281,"url":282,"summary":283,"client":284,"languages_code":14},"Creating a brand, writing a story","A comprehensive redesign of the visual and verbal identity of a family-owned company specialising in dairy products and artisan desserts.","creating-a-brand-writing-a-story","Goshua is a family-owned company specialising in dairy products and artisan desserts. We redesigned its visual and verbal identity, creating a cohesive brand system that extended across packaging, commercial photography, editorial publications, and digital channels. The project also included the production of a documentary and a book exploring the brand's history, both conceived to preserve and pass on the legacy of generations of the same family.","Goshua",[286,290],{"project_categories_id":287},{"id":13,"translations":288},[289],{"name":268,"url":269,"languages_code":14},{"project_categories_id":291},{"id":36,"translations":292},[293],{"name":155,"url":156,"languages_code":14},{"id":92,"status":73,"sort":13,"header_video":295,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":296,"color_secondary":184,"color_accent":297,"text_color":102,"featured_image":45,"secondary_image":298,"translations":302,"categories":309},"https:\u002F\u002Fvimeo.com\u002F1207823775","#C8C8C8","#E24411",{"id":299,"width":300,"height":301},"73c06104-f067-4b9f-9b24-1f729554baa1",8000,4500,[303],{"title":304,"subtitle":305,"url":306,"summary":307,"client":308,"languages_code":14},"Giving visual expression to a mutant cultural centre","Las Naves, a cultural creation and research centre committed to social transformation.","giving-visual-expression-to-a-mutant-cultural-centre","In València's Poblats Marítims district, a cluster of former industrial warehouses on Carrer de Joan Verdeguer holds one of the city's flagship cultural venues: a contemporary creation centre serving the creative, cultural and design sectors. ","Ajuntament de València",[310],{"project_categories_id":311},{"id":21,"translations":312},[313],{"name":130,"url":131,"languages_code":14},{"id":315,"status":73,"sort":36,"header_video":316,"header_video_mobile":316,"date_published":45,"is_featured":46,"color_primary":317,"color_secondary":318,"color_accent":319,"text_color":102,"featured_image":45,"secondary_image":320,"translations":324,"categories":331},12,"https:\u002F\u002Fvimeo.com\u002F1209463226","#231F3E","#C39B82","#A4C7CF",{"id":321,"width":322,"height":323},"2cb1f189-dbf6-4339-9ece-153fd0e2c017",891,608,[325],{"title":326,"subtitle":327,"url":328,"summary":329,"client":330,"languages_code":14},"Antoxana, a place for welcome and creation. ","A project we have given verbal and visual form. We have conceived its image and the story of what it does, and developed its digital presence.","antoxana-a-place-for-welcome-and-creation","Antoxana is a responsible-tourism project devoted to cultural and creative promotion, set in the heart of the Asturian landscape. In Corao Castiellu, nestled within the Picos de Europa, the space hosts exhibitions and a programme of artistic residencies for contemporary creators — an effort to bring new life to the village that holds it. ","CAÑADA DE LOS BOJES",[332,336],{"project_categories_id":333},{"id":13,"translations":334},[335],{"name":268,"url":269,"languages_code":14},{"project_categories_id":337},{"id":21,"translations":338},[339],{"name":130,"url":131,"languages_code":14},{"id":121,"status":73,"sort":92,"header_video":341,"header_video_mobile":341,"date_published":45,"is_featured":46,"color_primary":342,"color_secondary":343,"color_accent":344,"text_color":102,"featured_image":345,"secondary_image":349,"translations":353,"categories":360},"https:\u002F\u002Fvimeo.com\u002F1190097279","#EAEAEA","#232323","#444444",{"id":346,"width":347,"height":348},"a9c08fea-6123-4f1c-a153-acc5db126c8f",5120,2880,{"id":350,"width":351,"height":352},"d74dda80-e136-4305-8c8d-be9b7a243694",1200,630,[354],{"title":355,"subtitle":356,"url":357,"summary":358,"client":359,"languages_code":14},"Automotive with a Design Sensibility","Mazda in dialogue with art, craftsmanship, and contemporary design.","automotive-with-a-design-sensibility","Design, craftsmanship and contemporary culture are part of Mazda’s creative universe. In collaboration with the brand, TPW develops audiovisual and photographic narratives where space, object and experience become part of a single visual story.","Mazda",[361,365],{"project_categories_id":362},{"id":121,"translations":363},[364],{"name":124,"url":125,"languages_code":14},{"project_categories_id":366},{"id":21,"translations":367},[368],{"name":130,"url":131,"languages_code":14},{"id":370,"status":73,"sort":45,"header_video":45,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":371,"color_secondary":372,"color_accent":373,"text_color":102,"featured_image":45,"secondary_image":374,"translations":377,"categories":384},19,"#8A370E","#1A1A18","#EB5F1B",{"id":375,"width":247,"height":376},"baca62bc-d730-4b55-992b-a3b9dccfdc1b",2183,[378],{"title":379,"subtitle":380,"url":381,"summary":382,"client":383,"languages_code":14},"A brand that tells a story in less than three minutes","A project that opened our eyes to a more diverse and inclusive cinema. We shaped the festival's identity and content, from screen to stage.","a-brand-that-tells-a-story-in-less-than-three-minutes","NotodoFilmFest is a groundbreaking initiative born more than twenty years ago from a simple, radical idea: to bring cinema to the internet and make it available to anyone. Two decades on, it remains an essential date for those who follow the world of film closely.","LA FABRICA",[385,389],{"project_categories_id":386},{"id":21,"translations":387},[388],{"name":130,"url":131,"languages_code":14},{"project_categories_id":45},{"id":391,"status":73,"sort":45,"header_video":45,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":392,"color_secondary":392,"color_accent":393,"text_color":102,"featured_image":45,"secondary_image":394,"translations":396,"categories":403},29,"#003399","#A2B5CD",{"id":395,"width":247,"height":81},"f2835157-2748-41ba-87d0-6c12fc7af29d",[397],{"title":398,"subtitle":399,"url":400,"summary":401,"client":402,"languages_code":14},"The Conversations That Shape Europe","Audiovisual production, digital campaigns and editorial content for European programmes that foster knowledge exchange and territorial cooperation.","the-conversations-that-shape-europe","European cooperation is also built through the sharing of knowledge. Through audiovisual event coverage, interviews, digital campaigns and editorial publications, we collaborate with programmes such as Interreg and Interact to transform meetings, experiences and initiatives into content that connects institutions, professionals and territories across Europe.","Interreg \u002F Interact",[],{"id":405,"status":73,"sort":45,"header_video":406,"header_video_mobile":406,"date_published":45,"is_featured":46,"color_primary":407,"color_secondary":408,"color_accent":409,"text_color":410,"featured_image":45,"secondary_image":411,"translations":414,"categories":421},38,"https:\u002F\u002Fvimeo.com\u002F1083463065?share=copy","#B9DBE3","#E8C4CD","#62BDA5","#302121",{"id":412,"width":413,"height":247},"59d791ce-1dc8-4dab-9ba0-29796bc138cf",4637,[415],{"title":416,"subtitle":417,"url":418,"summary":419,"client":420,"languages_code":14},"Fundación Contemporánea: four ways of giving shape to culture.","Redesigning the contemporary cultural landscape and creating the right framework for communicating culture: from digital promotion to spaces for expression.","fundacion-contemporanea-four-ways-of-giving-shape-to-culture","Some projects don't just communicate culture; they make it possible. They are gatherings where professionals think about the future of their sector, events that travel from city to city, or awards that recognise those who have built it. With Fundación Contemporánea we have had the chance to work on several of them. We carried out the rebranding of Pública, refreshed the look and feel of Periscopio and produced the launch film for the Alberto Anaut Awards.","Fundación Contemporánea",[422],{"project_categories_id":423},{"id":21,"translations":424},[425],{"name":130,"url":131,"languages_code":14},{"id":427,"status":73,"sort":45,"header_video":45,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":428,"color_secondary":429,"color_accent":430,"text_color":102,"featured_image":45,"secondary_image":431,"translations":435,"categories":442},30,"#E62D39","#DF99A4","#483939",{"id":432,"width":433,"height":434},"2451f882-0ef6-40a6-ad62-696c4a4e9713",800,818,[436],{"title":437,"subtitle":438,"url":439,"summary":440,"client":441,"languages_code":14},"The body’s rhythm, from sound to dance.","From the physical expression of Dansa València to the staging of Tercera Setmana — two Valencian festivals with institutional backing.","the-body-s-rhythm-from-sound-to-dance","To inhabit the stage is a way of revealing the cultural richness of a people. To transform it, a way of keeping that richness alive. It was under this idea that these projects came to us, a natural extension of our work in cultural spaces and united by a single pulse: the body in movement. From the physical expression of Dansa València, the dance festival of the Institut Valencià de Cultura for which we developed the visual identity across three editions, to the staging of Tercera Setmana, an international performing arts festival whose name evokes that \"third week\" of programming to which every good show aspires.","Generalitat Valenciana",[443],{"project_categories_id":444},{"id":21,"translations":445},[446],{"name":130,"url":131,"languages_code":14},{"id":448,"status":73,"sort":45,"header_video":449,"header_video_mobile":449,"date_published":45,"is_featured":46,"color_primary":450,"color_secondary":451,"color_accent":452,"text_color":451,"featured_image":45,"secondary_image":453,"translations":457,"categories":464},18,"https:\u002F\u002Fvimeo.com\u002F1189819269","#D7D2CB","#3E2E2E","#898581",{"id":454,"width":455,"height":456},"97cd49d0-b900-4fdf-a0ad-be80b9a087ca",5162,3188,[458],{"title":459,"subtitle":460,"url":461,"summary":462,"client":463,"languages_code":14},"Bespoke solutions for architecture.","We create virtual spaces to be filled with ideas.","bespoke-solutions-for-architecture","We work with architecture studios that are very different from one another, and much of the interest lies precisely there. Each has its own scale, approach and sensibility, and our job is to find the visual language that best translates their way of designing. These three collaborations trace that range, from major cultural venues to the most carefully crafted homes.","A Viure. Estudio Ana Martí. Odone",[465,472],{"project_categories_id":466},{"id":467,"translations":468},7,[469],{"name":470,"url":471,"languages_code":14},"Spaces and objects","spaces-and-objects",{"project_categories_id":473},{"id":13,"translations":474},[475],{"name":268,"url":269,"languages_code":14},{"id":477,"status":73,"sort":45,"header_video":45,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":478,"color_secondary":479,"color_accent":480,"text_color":481,"featured_image":45,"secondary_image":482,"translations":485,"categories":492},34,"#222020","#3B0D0D","#16082B","#AC8B8B",{"id":483,"width":188,"height":484},"1d309b9a-8e4e-4175-b3da-fccdcf8fb0cd",1333,[486],{"title":487,"subtitle":488,"url":489,"summary":490,"client":491,"languages_code":14},"Looking beyond the stars, transforming a planetarium","To transform an observation centre into a space for interdisciplinary culture.","looking-beyond-the-stars-transforming-a-planetarium","The aim of the Pamplona Planetarium is not to replace any of the city’s cultural organisations, but rather to complement and enrich the existing cultural ecosystem, offering a cross-disciplinary perspective in which science engages in dialogue with other disciplines, languages and forms of creativity.","Planetario Pamplona - nicdo - la fábrica",[493],{"project_categories_id":494},{"id":21,"translations":495},[496],{"name":130,"url":131,"languages_code":14},{"id":498,"status":73,"sort":45,"header_video":45,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":499,"color_secondary":500,"color_accent":501,"text_color":502,"featured_image":45,"secondary_image":503,"translations":507,"categories":514},36,"#D8CBCB","#7E798B","#2AAC74","#370B0B",{"id":504,"width":505,"height":506},"2a095f9a-d041-4c53-9ed6-2f3b33cd1a87",2398,2988,[508],{"title":509,"subtitle":510,"url":511,"summary":512,"client":513,"languages_code":14},"New avenues for artistic exploration to safeguard our natural heritage.","How to use modern technology to preserve nature. Endangered species in virtual botanical gardens.","new-avenues-for-artistic-exploration-to-safeguard-our-natural-heritage","We open new contexts for artistic exploration to safeguard natural heritage: contemporary creation in service of the territory, of the gaze, and of what deserves to remain.","banco santander",[515],{"project_categories_id":516},{"id":13,"translations":517},[518],{"name":268,"url":269,"languages_code":14},{"id":520,"status":73,"sort":45,"header_video":521,"header_video_mobile":521,"date_published":45,"is_featured":46,"color_primary":522,"color_secondary":184,"color_accent":523,"text_color":102,"featured_image":45,"secondary_image":524,"translations":528,"categories":535},28,"https:\u002F\u002Fvimeo.com\u002F1213572200","#061637","#6644FF",{"id":525,"width":526,"height":527},"82206398-6635-458b-811b-5e16638f8d0e",1536,748,[529],{"title":530,"subtitle":531,"url":532,"summary":533,"client":534,"languages_code":14},"Europe's Story Through Its Territories","Campaigns developed for the Council of Europe, the European Commission and the European Union, bringing European initiatives closer to citizens, institutions and regional stakeholders.","europe-s-story-through-its-territories","European initiatives begin within institutions, but their real impact comes when they reach the people and organisations that can bring them to life. From cultural routes spanning multiple countries to Mediterranean cooperation platforms and projects dedicated to safeguarding intangible cultural heritage, we have collaborated with the Council of Europe, the European Commission, the European Union and public authorities to create audiovisual campaigns that transform complex initiatives into clear, engaging and accessible stories.","European Institutions",[536],{"project_categories_id":537},{"id":121,"translations":538},[539],{"name":124,"url":125,"languages_code":14},{"id":541,"status":73,"sort":45,"header_video":542,"header_video_mobile":542,"date_published":45,"is_featured":46,"color_primary":543,"color_secondary":544,"color_accent":545,"text_color":102,"featured_image":546,"secondary_image":550,"translations":551,"categories":558},23,"https:\u002F\u002Fvimeo.com\u002F819827170","#1DFF1A","#1A82EA","#17A689",{"id":547,"width":548,"height":549},"93179cf0-9a8f-47f2-98d6-96167c9b62c1",1440,1800,{"id":547,"width":548,"height":549},[552],{"title":553,"subtitle":554,"url":555,"summary":556,"client":557,"languages_code":14},"A cryptographic key for a decade of festivals","We joined Fuego Camina Conmigo on consulting, smart-contract development and the Web3 experience for LA P∞LSERA, on the Polygon blockchain.","a-cryptographic-key-for-a-decade-of-festivals","We worked again with Fuego Camina Conmigo, who asked us to build the full technology stack for the project on the Polygon blockchain. LA P∞LSERA is an Estrella Damm promotion that gives ten years of free access to music festivals through an NFT in the form of a digital bracelet. Our work ran from the first strategic consulting to the smart-contract deployment and the Web3 landing that opens the experience.","Estrella Damm",[559],{"project_categories_id":560},{"id":13,"translations":561},[562],{"name":268,"url":269,"languages_code":14},{"id":564,"status":73,"sort":45,"header_video":565,"header_video_mobile":565,"date_published":45,"is_featured":46,"color_primary":566,"color_secondary":567,"color_accent":568,"text_color":184,"featured_image":45,"secondary_image":569,"translations":572,"categories":578},33,"https:\u002F\u002Fvimeo.com\u002F493507736","#B3E8F8","#1A707C","#5D725D",{"id":570,"width":80,"height":571},"4f74e807-41fc-49e6-96e3-6d768845629c",6000,[573],{"title":574,"subtitle":575,"url":576,"summary":577,"client":195,"languages_code":14},"Islands. An audiovisual journey through infinite landscapes","A guide that takes you on creative journeys through the island regions","islands-an-audiovisual-journey-through-infinite-landscapes","In 2020 we begin a journey to explore new creative territories. Infinite landscapes in finite places. This experience has led us to discover different island corners over the years. In 2022 we explored Iceland and launched our web application to share our experience with all those who enjoy discovering new territories. Islas has been mutating its format from editorial experiments to three-dimensional digital cartographic creations.\n",[579,583,587],{"project_categories_id":580},{"id":21,"translations":581},[582],{"name":130,"url":131,"languages_code":14},{"project_categories_id":584},{"id":92,"translations":585},[586],{"name":95,"url":96,"languages_code":14},{"project_categories_id":588},{"id":13,"translations":589},[590],{"name":268,"url":269,"languages_code":14},{"id":592,"status":73,"sort":45,"header_video":45,"header_video_mobile":45,"date_published":45,"is_featured":46,"color_primary":593,"color_secondary":594,"color_accent":595,"text_color":102,"featured_image":45,"secondary_image":596,"translations":599,"categories":606},37,"#F6D63C","#D4318E","#7E7C9C",{"id":597,"width":598,"height":188},"b47ea84d-2155-42da-8f62-9de4de0b1d29",3556,[600],{"title":601,"subtitle":602,"url":603,"summary":604,"client":605,"languages_code":14},"Unravelling the X: how to get started with cultural projects.","Thanks to our various partnerships with cultural projects, we have managed to launch a platform that supports creative work.","unravelling-the-x-how-to-get-started-with-cultural-projects","Starting a business in the cultural sector comes with its own unknowns: the ‘X’ that needs to be resolved before launching a project. We have supported public and private organisations at this stage: in two cases alongside La Fábrica, with whom we collaborated on audits prior to the launch of new initiatives, and in the third case on our own, as promoters of our own project.","La fabrica | Festival de cine alemán ",[607,611],{"project_categories_id":608},{"id":13,"translations":609},[610],{"name":268,"url":269,"languages_code":14},{"project_categories_id":612},{"id":21,"translations":613},[614],{"name":130,"url":131,"languages_code":14},{"id":616,"status":73,"sort":45,"header_video":617,"header_video_mobile":617,"date_published":45,"is_featured":46,"color_primary":618,"color_secondary":619,"color_accent":620,"text_color":184,"featured_image":621,"secondary_image":625,"translations":627,"categories":634},24,"https:\u002F\u002Fvimeo.com\u002F819884715?share=copy&fl=sv&fe=ci","#C9C9C9","#B6BEC9","#787D82",{"id":622,"width":623,"height":624},"93c1061d-3970-4645-8be6-a8f9b48396a4",1920,1280,{"id":626,"width":623,"height":624},"9000b44b-9fc9-4afd-86e4-3b0b00e070fc",[628],{"title":629,"subtitle":630,"url":631,"summary":632,"client":633,"languages_code":14},"Five attempts to read the mind of a generative AI: ","From an idea by Fuego Camina Conmigo, we designed the experience and built pictle.ai: the daily game that challenges you to guess the prompt behind each image.","five-attempts-to-read-the-mind-of-a-generative-ai","A passion for digital technology and the wish to bring artificial intelligence closer to people: that is what drives the creative agency Fuego Camina Conmigo, with whom we created pictle.ai. Each day the game shows a new series of images generated with Midjourney, and the challenge is to guess the text — the prompt — that inspired them. The same puzzle for every player, a new one each morning: the mechanic that made Wordle popular, taken to the place where words become images.","FUEGO CAMINA CONMIGO",[],{"id":636,"status":73,"sort":45,"header_video":637,"header_video_mobile":637,"date_published":45,"is_featured":46,"color_primary":638,"color_secondary":639,"color_accent":640,"text_color":641,"featured_image":45,"secondary_image":642,"translations":646,"categories":653},27,"https:\u002F\u002Fvimeo.com\u002F782090054","#E3DACD","#AEA6A0","#B3B2B2","#504B48",{"id":643,"width":644,"height":645},"ed302f2b-f681-40a1-890c-6142f943d667",2594,2708,[647],{"title":648,"subtitle":649,"url":650,"summary":651,"client":652,"languages_code":14},"Nonexistent landscapes: when technology transforms the artist's gaze.","An experiment that explores how digital tools change the way we think and, with it, the way we create.\"","nonexistent-landscapes-when-technology-transforms-the-artist-s-gaze","Thanks to technology, numerous artists have been able to transform their way of thinking and, consequently, of creating. Experiments like this one bring us close to those nonexistent latitudes that have been explored by many contemporary artists, from Joan Fontcuberta to Solimán López or Marc Lee.","ISLAS.travel",[654,658,662],{"project_categories_id":655},{"id":13,"translations":656},[657],{"name":268,"url":269,"languages_code":14},{"project_categories_id":659},{"id":21,"translations":660},[661],{"name":130,"url":131,"languages_code":14},{"project_categories_id":663},{"id":121,"translations":664},[665],{"name":124,"url":125,"languages_code":14},{"id":667,"status":73,"sort":45,"header_video":668,"header_video_mobile":668,"date_published":45,"is_featured":46,"color_primary":669,"color_secondary":670,"color_accent":671,"text_color":102,"featured_image":672,"secondary_image":676,"translations":680,"categories":686},26,"https:\u002F\u002Fvimeo.com\u002F1171018326?share=copy&fl=sv&fe=ci","#1A1414","#3399FF","#342323",{"id":673,"width":674,"height":675},"f419198a-efc0-41f7-aa3e-07759e67f889",1024,626,{"id":677,"width":678,"height":679},"390d9171-c2b8-4d0f-945b-4711e68e9865",3768,2568,[681],{"title":682,"subtitle":683,"url":684,"summary":685,"client":45,"languages_code":14},"Building the digital universe of who drives everything.","Web, documentaries, microsites and even an AI video game: we built Transped’s complete digital ecosystem, after almost five decades moving goods around the world.","building-the-digital-universe-of-who-drives-everything","For almost five decades Transped has moved goods by sea, air and land from Valencia to every corner of the planet. It is a trade measured in tonnes, routes and deadlines, but it also needs to be told. Our work with the company covers every layer of its digital presence: the platform that holds its communication, the specials that give weight to its services, the films that show its team, and the digital products that turn that experience into tools for its clients.",[],{"id":688,"status":73,"sort":45,"header_video":689,"header_video_mobile":689,"date_published":45,"is_featured":46,"color_primary":690,"color_secondary":691,"color_accent":45,"text_color":102,"featured_image":45,"secondary_image":692,"translations":694,"categories":701},25,"https:\u002F\u002Fvimeo.com\u002F1212319180","#70BEB1","#415160",{"id":693,"width":301,"height":247},"7527cd51-f604-4450-95af-0ac7d6d968be",[695],{"title":696,"subtitle":697,"url":698,"summary":699,"client":700,"languages_code":14},"25 Years Protecting Biodiversity","A commemorative edition inspired by some of the Valencian Community's most iconic and endangered species.","25-years-protecting-biodiversity","To mark the 25th anniversary of the Official College of Biologists of the Valencian Community, we developed a project that brought together natural heritage, editorial design, and digital experience. The result was a limited-edition collection of six prints inspired by some of the region's most iconic and endangered species, accompanied by a certificate of authenticity and digitally tokenised. The collaboration also included the design and development of the College's new website, created to strengthen its scientific and institutional outreach while improving access to its services for members and the wider public.","Colegio de Biólogos de la Comunidad Valenciana",[702,703],{"project_categories_id":45},{"project_categories_id":704},{"id":13,"translations":705},[706],{"name":268,"url":269,"languages_code":14},{"id":708,"status":73,"sort":45,"header_video":709,"header_video_mobile":710,"date_published":45,"is_featured":46,"color_primary":711,"color_secondary":712,"color_accent":713,"text_color":102,"featured_image":45,"secondary_image":714,"translations":718,"categories":725},22,"https:\u002F\u002Fvimeo.com\u002F1211382323","https:\u002F\u002Fvimeo.com\u002F1211382325","#C5BEB6","#5E7178","#5CA8C4",{"id":715,"width":716,"height":717},"776d18d7-964e-4d2b-b4c6-eed4337fa9e9",1285,967,[719],{"title":720,"subtitle":721,"url":722,"summary":723,"client":724,"languages_code":14},"When science is experienced through the senses: The scent of health.","An immersive experience inspired by the history of medicine and the power of the senses.","when-science-is-experienced-through-the-senses-the-scent-of-health","For the launch of a new respiratory treatment, Boehringer Ingelheim commissioned TPW to create an experience capable of transforming a scientific presentation into an immersive journey. Inspired by the history of pharmacology and the tradition of medicinal plants, the project combined exhibition design, storytelling, audiovisual production, and olfactory experiences to create an event where science could be explored through the senses.","Boehringer Ingelheim",[726],{"project_categories_id":727},{"id":121,"translations":728},[729],{"name":124,"url":125,"languages_code":14},{"id":731,"status":73,"sort":45,"header_video":732,"header_video_mobile":733,"date_published":45,"is_featured":46,"color_primary":734,"color_secondary":735,"color_accent":736,"text_color":102,"featured_image":45,"secondary_image":737,"translations":739,"categories":746},32,"https:\u002F\u002Fvimeo.com\u002F1222137774?share=copy","https:\u002F\u002Fvimeo.com\u002F1222140006?share=copy","#27221C","#908571","#4C4E42",{"id":738,"width":188,"height":188},"b23dacef-c1ad-4dde-bb5e-b6fdd4df2986",[740],{"title":741,"subtitle":742,"url":743,"summary":744,"client":745,"languages_code":14},"Sport as a way of life.","Sports projects that have become models of contemporary entrepreneurship.","sport-as-a-way-of-life","Throughout our career we have worked alongside numerous sports projects, from mountain-soul races like Penyagolosa Trails to high-level international events such as the Cannes triathlon. A journey that also embraces entrepreneurship: we have created identities and developed digital tools for ventures innovating in the world of sport, like Entrenarme. In all of them we have applied design, development and image to every piece of the project: from race bibs to street banners, right through to the competition registration pages.","Entrenarme. Penyagolosa  Trails. Cannes triatlon",[],{"id":748,"status":73,"sort":45,"header_video":749,"header_video_mobile":749,"date_published":45,"is_featured":46,"color_primary":750,"color_secondary":751,"color_accent":752,"text_color":102,"featured_image":45,"secondary_image":753,"translations":757,"categories":763},35,"https:\u002F\u002Fvimeo.com\u002F1224848858?share=copy&fl=sv&fe=ci","#010916","#064027","#01081A",{"id":754,"width":755,"height":756},"43b5933f-181c-46b5-869c-02630b48f161",3165,2906,[758],{"title":759,"subtitle":760,"url":761,"summary":762,"client":284,"languages_code":14},"The joy of sweet treats: a journey through traditional desserts with five pastry chefs","Dessert as a gastronomic balancing act.","the-joy-of-sweet-treats-a-journey-through-traditional-desserts-with-five-pastry-chefs","Some books are made to sell and some are made for sheer pleasure. This is one of the latter. Goshua has been filling clay jars with cuajada, rice pudding and custard since 1960, and wanted to celebrate ten years of El Club del Postre without inventing a story: the story was already there, in the milk of Latxa sheep, in lemon and cinnamon, in the memory of a post-war Pamplona. Our task was to give it shape.",[764,768],{"project_categories_id":765},{"id":36,"translations":766},[767],{"name":155,"url":156,"languages_code":14},{"project_categories_id":769},{"id":121,"translations":770},[771],{"name":124,"url":125,"languages_code":14},{"id":773,"status":73,"sort":45,"header_video":774,"header_video_mobile":774,"date_published":45,"is_featured":46,"color_primary":393,"color_secondary":775,"color_accent":776,"text_color":102,"featured_image":45,"secondary_image":777,"translations":780,"categories":787},21,"https:\u002F\u002Fvimeo.com\u002F1210856280","#6D6969","#2B7FEE",{"id":778,"width":779,"height":779},"86b3557b-a4a8-4d3c-a4b6-115ef1d063d2",1080,[781],{"title":782,"subtitle":783,"url":784,"summary":785,"client":786,"languages_code":14},"A New Life for a Madrid Landmark","From industrial heritage to a leading science campus. A documentary exploring the intersection of memory, architecture, and innovation.","a-new-life-for-a-madrid-landmark","TPW developed a documentary that accompanies the transformation of Madrid's historic Clesa Dairy Factory into a new science and innovation campus led by Kadans Science Partner. Through archival footage, historical research, and interviews with future stakeholders, the film connects the building's industrial legacy with its next chapter as a hub for research, education, and collaboration.","Kadans Science Partner",[788],{"project_categories_id":789},{"id":467,"translations":790},[791],{"name":470,"url":471,"languages_code":14},[793,796,799,802,805,808],{"id":13,"status":73,"sort":13,"translations":794},[795],{"name":268,"url":269,"languages_code":14},{"id":21,"status":73,"sort":21,"translations":797},[798],{"name":130,"url":131,"languages_code":14},{"id":36,"status":73,"sort":36,"translations":800},[801],{"name":155,"url":156,"languages_code":14},{"id":467,"status":73,"sort":467,"translations":803},[804],{"name":470,"url":471,"languages_code":14},{"id":121,"status":73,"sort":45,"translations":806},[807],{"name":124,"url":125,"languages_code":14},{"id":92,"status":73,"sort":45,"translations":809},[810],{"name":95,"url":96,"languages_code":14},{"ratio":812,"poster":813,"files":814},"1280 \u002F 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Contemporánea: cuatro maneras de dar forma a la cultura.","fundacion-contemporanea-cuatro-maneras-de-dar-forma-a-la-cultura","Rediseñamos el espacio cultural contemporáneo y creamos el marco adecuado para comunicar la cultura: de la promoción digital al espacio de expresión.","Hay proyectos que no solo comunican cultura, sino que la hacen posible: encuentros donde los profesionales del sector piensan su futuro, citas que viajan de ciudad en ciudad o premios que reconocen a quienes la han construido. Con Fundación Contemporánea hemos tenido la oportunidad de trabajar en varios de ellos. Hemos llevado a cabo el rebranding de Pública, actualizado el look and feel de Periscopio y producido el audiovisual de lanzamiento de los Premios Alberto Anaut.",{"id":911,"projects_id":405,"languages_code":14,"title":416,"url":418,"subtitle":417,"summary":419,"client":420,"seo":45},74,[913],{"project_categories_id":914},{"id":21,"translations":915},[916,919],{"name":917,"url":918,"languages_code":9},"Conquistas culturales","conquistas-culturales",{"name":130,"url":131,"languages_code":14},[921,939,953,966,981,994,1008,1022,1048,1058,1072,1084,1097],{"id":922,"collection":923,"item":924},674,"block_video",{"id":925,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":927,"size":928,"alignment":929,"animation":930,"device_visibility":931,"caption_alignment":929,"text_overlay":46,"vimeo_background":47,"cta_project":45,"cta_category":45,"translations":932},140,"transparent","normal","large","left","none","both",[933,937],{"id":934,"block_video_id":925,"languages_code":14,"title":45,"text":45,"video":935,"video_mobile":936,"small_text":45,"cta_label":45},276,"https:\u002F\u002Fvimeo.com\u002F1232391613","https:\u002F\u002Fvimeo.com\u002F1232393281",{"id":938,"block_video_id":925,"languages_code":9,"title":45,"text":45,"video":935,"video_mobile":936,"small_text":45,"cta_label":45},277,{"id":940,"collection":941,"item":942},675,"block_text",{"id":943,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":927,"size":928,"alignment":929,"animation":930,"device_visibility":931,"translations":944},201,[945,949],{"id":946,"block_text_id":943,"languages_code":14,"text":947,"title":948},397,"\u003Cp>\u003Cspan style=\"color: rgb(240, 239, 236); font-family: anthropic-sans, system-ui, 'Segoe UI', Roboto, Helvetica, Arial, 'PingFang SC', 'PingFang TC', 'Hiragino Sans', 'Apple SD Gothic Neo', 'Kohinoor Devanagari', 'Kohinoor Bangla', 'Kohinoor Telugu', 'Tamil Sangam MN', 'Kohinoor Gujarati', 'Malayalam Sangam MN', 'Nirmala UI', 'Noto Sans Devanagari UI', 'Noto Sans Devanagari', 'Noto Sans Bengali UI', 'Noto Sans Bengali', 'Noto Sans Telugu UI', 'Noto Sans Telugu', 'Noto Sans Tamil UI', 'Noto Sans Tamil', 'Noto Sans Gujarati UI', 'Noto Sans Gujarati', 'Noto Sans Kannada UI', 'Noto Sans Kannada', 'Noto Sans Malayalam UI', 'Noto Sans Malayalam', Thonburi, 'Leelawadee UI', 'Noto Sans Thai UI', 'Noto Sans Thai', Kefa, Ebrima, 'Noto Sans Ethiopic', 'Abyssinica SIL', sans-serif, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, 'PingFang SC', 'PingFang TC', 'Hiragino Sans', 'Apple SD Gothic Neo', sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(26, 26, 25); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">Encuentros Profesionales de la Cultura brings together cultural managers and industry professionals in Madrid every year, offering a critical space to debate, learn, inspire and collaborate. For this new chapter, we developed its rebrand and a graphic approach designed to span four editions, two of which we have already brought to life. \u003C\u002Fspan>\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"color: rgb(240, 239, 236); font-family: anthropic-sans, system-ui, 'Segoe UI', Roboto, Helvetica, Arial, 'PingFang SC', 'PingFang TC', 'Hiragino Sans', 'Apple SD Gothic Neo', 'Kohinoor Devanagari', 'Kohinoor Bangla', 'Kohinoor Telugu', 'Tamil Sangam MN', 'Kohinoor Gujarati', 'Malayalam Sangam MN', 'Nirmala UI', 'Noto Sans Devanagari UI', 'Noto Sans Devanagari', 'Noto Sans Bengali UI', 'Noto Sans Bengali', 'Noto Sans Telugu UI', 'Noto Sans Telugu', 'Noto Sans Tamil UI', 'Noto Sans Tamil', 'Noto Sans Gujarati UI', 'Noto Sans Gujarati', 'Noto Sans Kannada UI', 'Noto Sans Kannada', 'Noto Sans Malayalam UI', 'Noto Sans Malayalam', Thonburi, 'Leelawadee UI', 'Noto Sans Thai UI', 'Noto Sans Thai', Kefa, Ebrima, 'Noto Sans Ethiopic', 'Abyssinica SIL', sans-serif, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, 'PingFang SC', 'PingFang TC', 'Hiragino Sans', 'Apple SD Gothic Neo', sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(26, 26, 25); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">Making culture public: a brand for the cultural sector's flagship gathering.\u003C\u002Fspan>\u003C\u002Fp>",{"id":950,"block_text_id":943,"languages_code":9,"text":951,"title":952},398,"\u003Cp>Encuentros Profesionales de la Cultura reúne cada año en Madrid a gestores y profesionales del sector en un espacio crítico para debatir, aprender, inspirar y colaborar. Para esta nueva etapa desarrollamos su rebranding y un planteamiento gráfico pensado para cuatro ediciones, de las que ya hemos dado vida a dos. \u003C\u002Fp>","\u003Cp>Hacer pública la cultura: una marca para el gran encuentro del sector cultural.\u003C\u002Fp>",{"id":954,"collection":955,"item":956},677,"block_carousel",{"id":957,"status":73,"theme":958,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":927,"size":959,"speed":960,"transition":961,"animation":930,"device_visibility":931,"images_one":962,"images_two":963,"images_three":964,"images_four":965},54,"solid","xl","fast","fade",[],[],[],[],{"id":967,"collection":968,"item":969},676,"block_feature",{"id":970,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":927,"size":928,"alignment":929,"layout":971,"animation":930,"device_visibility":931,"image":972,"image_mobile":973,"video":45,"translations":974},61,"image-short-long","27ff1a3f-8afa-40f7-88b4-a21d8e1f4e44","43f42447-935c-4352-847e-f06b24972c35",[975,978],{"id":976,"block_feature_id":970,"languages_code":14,"short_text":45,"long_text":977},118,"\u003Cp>\u003Cspan style=\"color: rgb(240, 239, 236); font-family: anthropic-sans, system-ui, 'Segoe UI', Roboto, Helvetica, Arial, 'PingFang SC', 'PingFang TC', 'Hiragino Sans', 'Apple SD Gothic Neo', 'Kohinoor Devanagari', 'Kohinoor Bangla', 'Kohinoor Telugu', 'Tamil Sangam MN', 'Kohinoor Gujarati', 'Malayalam Sangam MN', 'Nirmala UI', 'Noto Sans Devanagari UI', 'Noto Sans Devanagari', 'Noto Sans Bengali UI', 'Noto Sans Bengali', 'Noto Sans Telugu UI', 'Noto Sans Telugu', 'Noto Sans Tamil UI', 'Noto Sans Tamil', 'Noto Sans Gujarati UI', 'Noto Sans Gujarati', 'Noto Sans Kannada UI', 'Noto Sans Kannada', 'Noto Sans Malayalam UI', 'Noto Sans Malayalam', Thonburi, 'Leelawadee UI', 'Noto Sans Thai UI', 'Noto Sans Thai', Kefa, Ebrima, 'Noto Sans Ethiopic', 'Abyssinica SIL', sans-serif, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, 'PingFang SC', 'PingFang TC', 'Hiragino Sans', 'Apple SD Gothic Neo', sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(26, 26, 25); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">The entire system is set out in a brand guidelines manual and applied across every touchpoint of the event: outdoor and indoor banners, printed programmes, video bumpers for the sessions, table signage, tickets and online promotional materials. It is an identity with a solid structure and room to evolve, so that each edition has a voice of its own while remaining unmistakably Pública. \u003C\u002Fspan>\u003C\u002Fp>",{"id":979,"block_feature_id":970,"languages_code":9,"short_text":45,"long_text":980},119,"\u003Cp>Todo el sistema se recoge en un manual con las pautas de la marca y se aplica en todos los soportes del encuentro: banderolas exteriores e interiores, programas de mano, cortinillas para los eventos, soportes de mesa, tickets y materiales de promoción online. Es una identidad con una estructura sólida y capacidad de evolucionar, para que cada edición tenga voz propia sin dejar de ser Pública.\u003C\u002Fp>",{"id":982,"collection":923,"item":983},663,{"id":984,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":985,"size":928,"alignment":929,"animation":986,"device_visibility":931,"caption_alignment":929,"text_overlay":46,"vimeo_background":47,"cta_project":45,"cta_category":45,"translations":987},138,"no-margin","reveal-up",[988,992],{"id":989,"block_video_id":984,"languages_code":9,"title":45,"text":45,"video":990,"video_mobile":991,"small_text":45,"cta_label":45},272,"https:\u002F\u002Fvimeo.com\u002F1083568750?share=copy","https:\u002F\u002Fvimeo.com\u002F1083463065",{"id":993,"block_video_id":984,"languages_code":14,"title":45,"text":45,"video":990,"video_mobile":991,"small_text":45,"cta_label":45},273,{"id":995,"collection":941,"item":996},672,{"id":997,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":998,"vertical_margin_bottom":927,"size":928,"alignment":929,"animation":930,"device_visibility":931,"translations":999},200,"small",[1000,1004],{"id":1001,"block_text_id":997,"languages_code":9,"text":1002,"title":1003},395,"\u003Cp dir=\"ltr\">Un encuentro cultural ocurre en muchos sitios a la vez: en el programa que se recibe en la entrada, en las banderolas que señalan el camino, en las proyecciones que presentan a cada participante y en las publicaciones que lo anuncian antes y lo prolongan después. Por eso abordamos cada proyecto con una visión holística, en la que la gráfica impresa, la pantalla del escenario y el espacio digital hablan el mismo lenguaje. Así, la identidad no se fragmenta al cambiar de soporte: acompaña al público del espacio real al virtual sin perder nunca su voz.\u003C\u002Fp>","\u003Cp>Pensamos el diseño como un todo: una misma identidad que viaja del papel a la pantalla y del espacio real al virtual.\u003C\u002Fp>",{"id":1005,"block_text_id":997,"languages_code":14,"text":1006,"title":1007},396,"\u003Cdiv role=\"feed\" aria-label=\"Mensajes del chat\" aria-describedby=\"_r_1d1_\">\n\u003Cdiv>\n\u003Cdiv>\n\u003Cdiv tabindex=\"0\" role=\"article\" aria-setsize=\"46\" aria-posinset=\"46\" aria-label=\"Mensaje 46 de 46\">\n\u003Cdiv>\n\u003Cdiv>\n\u003Cdiv>\n\u003Cdiv>\n\u003Cdiv>\n\u003Cdiv>\n\u003Cp dir=\"ltr\">A cultural gathering happens in many places at once: in the programme handed out at the entrance, in the banners that show the way, in the projections that introduce each participant and in the posts that announce it beforehand and extend it afterwards. That is why we approach every project with a holistic vision, in which printed graphics, the stage screen and the digital space all speak the same language. This way, the identity never fragments when it changes medium: it accompanies the audience from the physical space to the virtual one without ever losing its voice.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>","\u003Cp>We see design as a whole: one identity that travels from paper to screen, and from physical space to the virtual one.\u003C\u002Fp>",{"id":1009,"collection":968,"item":1010},671,{"id":1011,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":985,"vertical_margin_bottom":998,"size":928,"alignment":929,"layout":1012,"animation":930,"device_visibility":931,"image":1013,"image_mobile":1013,"video":45,"translations":1014},60,"image-long-short","e6d1618c-223c-4ff7-beb8-598feb27c04c",[1015,1019],{"id":1016,"block_feature_id":1011,"languages_code":9,"short_text":1017,"long_text":1018},116,"\u003Cdiv class=\"type-subheading block-text-title min-w-0 font-normal text-current [&_b]:font-normal [&_strong]:font-normal [&_*:first-child]:mt-0 [&_*:last-child]:mb-0 md:col-span-6\">\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003Cdiv class=\"prose prose-block-text block-text-body type-lead-lg min-w-0 max-w-none [&_a]:font-medium [&_a]:text-signal [&_a]:decoration-signal\u002F60 [&_a]:underline [&_a]:underline-offset-4 [&_a:hover]:decoration-signal [&_p:first-child]:mt-0 [&_p:last-child]:mb-0 text-[color:var(--block-text-color)] [--tw-prose-body:var(--block-text-color)] [--tw-prose-headings:var(--block-text-color)] [--tw-prose-lead:var(--block-text-color)] [--tw-prose-links:var(--block-text-color)] [--tw-prose-bold:var(--block-text-color)] [--tw-prose-counters:var(--block-muted-color)] [--tw-prose-bullets:var(--block-muted-color)] [--tw-prose-hr:var(--block-border-color)] [--tw-prose-quotes:var(--block-text-color)] [--tw-prose-quote-borders:var(--block-border-color)] [--tw-prose-captions:var(--block-muted-color)] [--tw-prose-code:var(--block-text-color)] md:col-span-9\"> \u003C\u002Fdiv>","\u003Cp>Actualizamos su look and feel con una pauta general que da coherencia a todas las ediciones. A partir de ella, adaptamos la gráfica a cada ciudad para que cada parada dialogue con su propio contexto. Como en Pública, el sistema se aplica en todos los soportes del encuentro, y lo completamos con algunas piezas especiales creadas para la ocasión.\u003C\u002Fp>",{"id":1020,"block_feature_id":1011,"languages_code":14,"short_text":45,"long_text":1021},117,"\u003Cp>We have updated the look and feel with an overarching style guide that ensures consistency across all editions. Building on this, we have adapted the visual identity to each city so that each stop engages with its own context. As with Pública, the system is applied across all the event’s media, and we have complemented it with a number of special pieces created for the occasion.\u003C\u002Fp>",{"id":1023,"collection":955,"item":1024},667,{"id":1025,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":998,"size":1026,"speed":927,"transition":961,"animation":986,"device_visibility":931,"images_one":1027,"images_two":1045,"images_three":1046,"images_four":1047},53,"medium",[1028,1033,1036,1039,1042],{"sort":6,"directus_files_id":1029},{"id":1030,"width":1031,"height":1032},"ebc03db2-6bd5-4c5a-b37b-500953afd3bc",5899,4213,{"sort":13,"directus_files_id":1034},{"id":1035,"width":413,"height":247},"68dc4c33-a73b-4c39-92f8-29137b7a75d6",{"sort":21,"directus_files_id":1037},{"id":1038,"width":301,"height":247},"3556efad-7370-40cb-9d43-6091c96476d5",{"sort":25,"directus_files_id":1040},{"id":1041,"width":301,"height":247},"126ff4c9-b3e5-4ebb-8483-d9021b42cf29",{"sort":32,"directus_files_id":1043},{"id":1044,"width":301,"height":247},"7a1c1eb8-ebf0-4466-a004-243e1295de44",[],[],[],{"id":1049,"collection":941,"item":1050},665,{"id":1051,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":998,"size":928,"alignment":929,"animation":986,"device_visibility":931,"translations":1052},198,[1053,1055],{"id":1054,"block_text_id":1051,"languages_code":9,"text":45,"title":45},391,{"id":1056,"block_text_id":1051,"languages_code":14,"text":1057,"title":45},392,"\u003Cp>We refreshed its look and feel with general guidelines that keep every edition consistent. Building on them, we adapted the graphics to each city so that every stop speaks to its own context. As with Pública, the system is applied to all the event's touchpoints, along with a number of special pieces created for the occasion.\u003C\u002Fp>",{"id":1059,"collection":968,"item":1060},666,{"id":1061,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":985,"vertical_margin_bottom":927,"size":928,"alignment":929,"layout":971,"animation":930,"device_visibility":931,"image":45,"image_mobile":45,"video":1062,"translations":1063},59,"https:\u002F\u002Fvimeo.com\u002F1232337978",[1064,1068],{"id":1065,"block_feature_id":1061,"languages_code":9,"short_text":1066,"long_text":1067},114,"\u003Cp>En el scroll no hay segundas oportunidades: una gráfica coherente hace que Periscopio se reconozca al primer vistazo.\u003C\u002Fp>","\u003Cp dir=\"ltr\">En redes sociales una marca se juega su reconocimiento en apenas un segundo. Por eso diseñamos para Periscopio un sistema de plantillas que adapta la gráfica a cada ciudad y a cada formato (feed, stories, reels) sin perder la coherencia. Colores, tipografía y ritmo hacen que cada publicación sume a la anterior y que el encuentro se reconozca, esté donde esté.\u003C\u002Fp>\n\u003Cp dir=\"ltr\"> \u003C\u002Fp>",{"id":1069,"block_feature_id":1061,"languages_code":14,"short_text":1070,"long_text":1071},115,"\u003Cp>When scrolling, there are no second chances: a consistent visual style ensures that Periscope is instantly recognisable.\u003C\u002Fp>","\u003Cp>On social media, a brand’s reputation is at stake in the space of a single second. That’s why we designed a system of templates for Periscopio that adapts the visual style to each city and each format (feed, stories, reels) whilst maintaining consistency. Colours, typography and rhythm ensure that each post builds on the previous one and that the brand is instantly recognisable, wherever it appears.\u003C\u002Fp>",{"id":1073,"collection":923,"item":1074},668,{"id":1075,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":985,"vertical_margin_bottom":985,"size":998,"alignment":1076,"animation":930,"device_visibility":931,"caption_alignment":1076,"text_overlay":46,"vimeo_background":47,"cta_project":45,"cta_category":45,"translations":1077},139,"right",[1078,1082],{"id":1079,"block_video_id":1075,"languages_code":9,"title":45,"text":45,"video":1080,"video_mobile":1081,"small_text":45,"cta_label":45},274,"https:\u002F\u002Fvimeo.com\u002F1232356870?share=copy","https:\u002F\u002Fvimeo.com\u002F1232361116",{"id":1083,"block_video_id":1075,"languages_code":14,"title":45,"text":45,"video":1080,"video_mobile":1081,"small_text":45,"cta_label":45},275,{"id":1085,"collection":941,"item":1086},669,{"id":1087,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":985,"vertical_margin_bottom":927,"size":1026,"alignment":1076,"animation":930,"device_visibility":931,"translations":1088},199,[1089,1093],{"id":1090,"block_text_id":1087,"languages_code":9,"text":1091,"title":1092},393,"\u003Cp dir=\"ltr\">Además de las piezas impresas que acompañan cada velada, diseñamos una pauta para las proyecciones del evento. Las piezas que presentan a cada participante y dan paso a cada intervención hablan el mismo lenguaje gráfico que el resto de soportes. Así, la identidad no se queda en la entrada ni en el programa de mano: sube al escenario y guía al público de una conversación a la siguiente, ciudad tras ciudad.\u003C\u002Fp>","\u003Cp dir=\"ltr\">Llevamos la identidad de Periscopio del papel a la pantalla: una pauta de proyecciones que presenta a cada participante y acompaña el ritmo del encuentro.\u003C\u002Fp>\n\u003Cp dir=\"ltr\"> \u003C\u002Fp>",{"id":1094,"block_text_id":1087,"languages_code":14,"text":1095,"title":1096},394,"\u003Cp>In addition to the printed materials provided at each evening’s event, we designed a visual style guide for the event’s projections. The visuals introducing each participant and introducing each talk use the same graphic language as the rest of the materials. In this way, the brand identity isn’t confined to the entrance or the programme: it takes to the stage and guides the audience from one conversation to the next, city after city.\u003C\u002Fp>","\u003Cp>We’ve brought Periscopio’s identity from paper to screen: a series of projections that introduce each participant and set the pace of the event.\u003C\u002Fp>",{"id":1098,"collection":1099,"item":1100},673,"block_image_triple",{"id":1101,"status":73,"theme":926,"solid_color":136,"text_color":224,"vertical_margin_top":927,"vertical_margin_bottom":927,"size":1026,"alignment":929,"animation":1102,"device_visibility":931,"caption_alignment":929,"image_one":1103,"image_one_mobile":1105,"image_two":1107,"image_two_mobile":1109,"image_three":1111,"image_three_mobile":1113,"translations":1115},41,"parallax-slow",{"id":1104,"width":779,"height":623},"15957a0d-4213-42ee-a514-69f3f216fb90",{"id":1106,"width":779,"height":623},"e2187938-3591-4808-8eaf-c7d914e6bad8",{"id":1108,"width":779,"height":623},"e15d23b5-a10f-42fd-a32c-7fb81362e4cc",{"id":1110,"width":779,"height":623},"a64e59d3-2487-48c8-a2e8-b6bf042aca6d",{"id":1112,"width":779,"height":623},"7c5943cd-9fb7-42cb-8a92-edd9b40cfb21",{"id":1114,"width":779,"height":623},"2d4caf80-57f5-4023-8b3a-2ae5c4868eac",[1116,1118],{"id":1117,"block_image_triple_id":1101,"languages_code":14,"label_one":45,"label_two":45,"label_three":45},11,{"id":315,"block_image_triple_id":1101,"languages_code":9,"label_one":45,"label_two":45,"label_three":45},{},{"ratio":1121,"poster":1122,"files":1123},"16 \u002F 9","",[]]