[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"navigation-en-US":3,"projects-en-US":33,"legal-pages-footer":780,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1220776968":811,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1220788994":826,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1220790884":838,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1220788882":850,"video-aspect:https:\u002F\u002Fvimeo.com\u002F688919136":862,"project-the-part-paper-plays-the-most-revolutionary-of-cultural-vehicles-en-US":873,"video-oembed:project-31-en-US":1560,"video-aspect:none":1561},[4,13,18,23,28],{"id":5,"label":6,"type":7,"to":8,"href":9,"highlighted":10,"openInNewTab":10,"show_in_menu":11,"children":12},"page-1","Home","page","\u002Fen\u002F",null,false,true,[],{"id":14,"label":15,"type":7,"to":16,"href":9,"highlighted":10,"openInNewTab":10,"show_in_menu":11,"children":17},"page-2","Projects","\u002Fen\u002Fprojects",[],{"id":19,"label":20,"type":7,"to":21,"href":9,"highlighted":10,"openInNewTab":10,"show_in_menu":11,"children":22},"page-7","Digital Objects","\u002Fen\u002Fdigital-objects",[],{"id":24,"label":25,"type":7,"to":26,"href":9,"highlighted":10,"openInNewTab":10,"show_in_menu":11,"children":27},"page-3","About","\u002Fen\u002Fabout",[],{"id":29,"label":30,"type":7,"to":31,"href":9,"highlighted":10,"openInNewTab":10,"show_in_menu":11,"children":32},"page-4","Contact","\u002Fen\u002Fcontact",[],{"projects":34,"categories":761},[35,63,100,130,148,166,188,206,239,263,283,309,338,359,373,395,416,445,466,488,509,532,560,584,604,635,656,676,699,716,741],{"id":36,"status":37,"sort":38,"header_video":39,"header_video_mobile":9,"date_published":9,"is_featured":11,"color_primary":40,"color_secondary":41,"color_accent":40,"text_color":42,"featured_image":9,"secondary_image":43,"translations":47,"categories":55},14,"published",1,"https:\u002F\u002Fvimeo.com\u002F1225081508?share=copy&fl=sv&fe=ci","#02A6B3","#C6BFB4","#0C464B",{"id":44,"width":45,"height":46},"d704b831-d1d0-4596-a481-123318efa5ec",4000,2250,[48],{"title":49,"subtitle":50,"url":51,"summary":52,"client":53,"languages_code":54},"Fashion Intelligence para marcas de moda avanzadas.","Launching a fashion brand means defining a lifestyle.","fashion-intelligence-para-marcas-de-moda-avanzadas","We call Fashion Intelligence a way of building a fashion brand in which strategy and instinct work at the same time: understanding the audience with the same precision with which a pattern is drawn, and designing the image with the same intent with which a collection is decided.","MÏAU Originals","en-US",[56],{"project_categories_id":57},{"id":58,"translations":59},9,[60],{"name":61,"url":62,"languages_code":54},"Design & Lifestyle","design-and-lifestyle",{"id":64,"status":37,"sort":65,"header_video":66,"header_video_mobile":66,"date_published":9,"is_featured":11,"color_primary":67,"color_secondary":68,"color_accent":69,"text_color":70,"featured_image":9,"secondary_image":71,"translations":75,"categories":82},2,3,"https:\u002F\u002Fvimeo.com\u002F1209447361","#080D0B","#091C0B","#1B0617","#FFFFFF",{"id":72,"width":73,"height":74},"71ee994e-f284-4f82-b467-7700c418939e",1570,1195,[76],{"title":77,"subtitle":78,"url":79,"summary":80,"client":81,"languages_code":54},"Redesigning the world from another point of view","Madrid Design Festival. Crafting a singular graphic and audiovisual language for when design takes over the city.","redesigning-the-world-from-another-point-of-view","Each year, Madrid Design Festival turns its focus to the trends shaping design, gathering the most pressing themes with the leading voices of every discipline worldwide. In 2027 the festival turns ten, and we have collaborated with it since its very first edition. In six of them we have taken on its global design: not only its communication materials, but also the telling of its stories.","LA FÁBRICA",[83,87,94],{"project_categories_id":84},{"id":58,"translations":85},[86],{"name":61,"url":62,"languages_code":54},{"project_categories_id":88},{"id":89,"translations":90},8,[91],{"name":92,"url":93,"languages_code":54},"Corporate Experiences","corporate-experiences",{"project_categories_id":95},{"id":65,"translations":96},[97],{"name":98,"url":99,"languages_code":54},"Cultural conquests","cultural-conquests",{"id":101,"status":37,"sort":101,"header_video":102,"header_video_mobile":102,"date_published":9,"is_featured":11,"color_primary":103,"color_secondary":104,"color_accent":105,"text_color":106,"featured_image":9,"secondary_image":107,"translations":111,"categories":118},10,"https:\u002F\u002Fvimeo.com\u002F1195651668","#D1B4B8","#FAFAFA","#FFD6D6","#6B0836",{"id":108,"width":109,"height":110},"694f3da7-ab0c-4107-bff4-3db24d6635de",1895,2229,[112],{"title":113,"subtitle":114,"url":115,"summary":116,"client":117,"languages_code":54},"Sitting down to eat in a more sustainable way","A gastronomic and editorial project that celebrates sustainability, local produce, and Mediterranean identity.","sitting-down-to-eat-in-a-more-sustainable-way","Sustentable was born as an editorial and digital initiative dedicated to showcasing restaurants committed to sustainability across the Valencian Community. From the creation of the Mesa Mediterránea brand to the development of publications, an app, visual identity and events, TPW has built a contemporary ecosystem where gastronomy, territory and environmental awareness coexist within a single narrative.","Mesa Mediterránea",[119,126],{"project_categories_id":120},{"id":121,"translations":122},6,[123],{"name":124,"url":125,"languages_code":54},"Foodie passion","foodie-passion",{"project_categories_id":127},{"id":89,"translations":128},[129],{"name":92,"url":93,"languages_code":54},{"id":131,"status":37,"sort":9,"header_video":132,"header_video_mobile":132,"date_published":9,"is_featured":11,"color_primary":133,"color_secondary":134,"color_accent":135,"text_color":70,"featured_image":9,"secondary_image":136,"translations":140,"categories":147},15,"https:\u002F\u002Fvimeo.com\u002F1209556130","#E17356","#1A231F","#67B892",{"id":137,"width":138,"height":139},"2b2c4878-ae1f-4eed-8a83-90e442c1f068",7221,3560,[141],{"title":142,"subtitle":143,"url":144,"summary":145,"client":146,"languages_code":54},"To portray the cultural life of a home open to social action.","We document the main activities of La Casa Encendida in images and video, accompanying its cultural programme and the social work of Fundación Montemadrid with a perspective of our own.","to-portray-the-cultural-life-of-a-home-open-to-social-action","La Casa Encendida is a landmark of culture in Spain and one of the great stages for contemporary creation. A social and cultural centre of Fundación Montemadrid, it programmes more than fifteen hundred activities a year across four areas — culture, solidarity, the environment and education — bringing the most avant-garde artistic expressions together with reflection, debate and social action. \n","Fundación Montemadrid",[],{"id":149,"status":37,"sort":9,"header_video":150,"header_video_mobile":150,"date_published":9,"is_featured":11,"color_primary":151,"color_secondary":152,"color_accent":70,"text_color":153,"featured_image":9,"secondary_image":154,"translations":158,"categories":165},31,"https:\u002F\u002Fvimeo.com\u002F1220788994","#E8E8E8","#DAD8D8","#18222F",{"id":155,"width":156,"height":157},"dd2794bb-0294-49f5-93ee-dd72555b1928",2667,2000,[159],{"title":160,"subtitle":161,"url":162,"summary":163,"client":164,"languages_code":54},"The part paper plays: the most revolutionary of cultural vehicles.","Important things get printed on paper. That is why we take care of every process behind a publication.","the-part-paper-plays-the-most-revolutionary-of-cultural-vehicles","n a world that happens on screens, we still believe that important things get printed on paper. Paper has weight, takes up space, ages and is kept; that is why it commits both its maker and its receiver. For us it is not nostalgia, it is matter: the way to give body to the ideas that deserve to remain.","TPW",[],{"id":167,"status":37,"sort":9,"header_video":168,"header_video_mobile":168,"date_published":9,"is_featured":11,"color_primary":70,"color_secondary":169,"color_accent":170,"text_color":70,"featured_image":171,"secondary_image":174,"translations":176,"categories":183},17,"https:\u002F\u002Fvimeo.com\u002F1209575099","#4B4A4F","#EDE8E8",{"id":172,"width":46,"height":173},"06041727-1371-4c83-b8b6-601fba59554f",1500,{"id":175,"width":46,"height":173},"7a1497af-2cad-4a1c-9921-5ac83265670f",[177],{"title":178,"subtitle":179,"url":180,"summary":181,"client":182,"languages_code":54},"Una mirada analítica sobre Europa","Convertimos las políticas europeas en imágenes de la mano del Parlamento Europeo.","una-mirada-analitica-sobre-europa","En el marco de un contrato de soporte visual con la Eurocámara, desarrollamos un banco de imagen que da cobertura a todos los agentes y proyectos europeos vinculados a la institución. Para construirlo hemos recorrido Europa de un extremo a otro con un objetivo claro: hacer visibles las políticas comunitarias y ponerles rostro a través de los ciudadanos que las sostienen con acciones cotidianas. De la seguridad fronteriza a la seguridad alimentaria, de la cultura gastronómica a la libertad de prensa o las políticas de vivienda, cada imagen traduce una política en una historia concreta, cercana y reconocible.","European Parliament",[184],{"project_categories_id":185},{"id":89,"translations":186},[187],{"name":92,"url":93,"languages_code":54},{"id":189,"status":37,"sort":9,"header_video":190,"header_video_mobile":190,"date_published":9,"is_featured":11,"color_primary":191,"color_secondary":192,"color_accent":193,"text_color":70,"featured_image":9,"secondary_image":194,"translations":198,"categories":205},13,"https:\u002F\u002Fvimeo.com\u002F1208845778?share=copy&fl=sv&fe=ci","#F00000","#6E3B2E","#000000",{"id":195,"width":196,"height":197},"3d97cdf9-2ed9-4f8d-8cf0-3faed56ee7f7",2536,1900,[199],{"title":200,"subtitle":201,"url":202,"summary":203,"client":204,"languages_code":54},"Telling the story of a trade through museum displays.","We bring visual and narrative form to an exhibition itinerary: the history of beer is presented as an interactive museum experience that places each artefact in the context of its time.","telling-the-story-of-a-trade-through-museum-displays","Mahou San Miguel opens, at its Alovera production centre, a visitor route built around its brewing heritage: historic pieces and works of industrial archaeology that tell how beer was produced across the last century. We designed the museography that gives them value, with a coordinated exhibition system that unfolds throughout the route.","GRUPO MAHOU-SAN MIGUEL",[],{"id":207,"status":37,"sort":208,"header_video":209,"header_video_mobile":209,"date_published":210,"is_featured":11,"color_primary":211,"color_secondary":212,"color_accent":213,"text_color":70,"featured_image":9,"secondary_image":214,"translations":217,"categories":224},16,0,"https:\u002F\u002Fvimeo.com\u002F1211147841","2022-02-01","#14061F","#0000FF","#00FFC2",{"id":215,"width":216,"height":157},"308a0bcc-a5d2-490c-9cf1-0ea2dc5e261c",3000,[218],{"title":219,"subtitle":220,"url":221,"summary":222,"client":223,"languages_code":54},"Reimagining the Art Market in the Blockchain Era","Art.army was created to connect the worlds of art and blockchain through a platform where artists, galleries, curators, and cultural institutions can exhibit and commercialise digital art within a transparent, collaborative, and sustainable ecosystem.","reimagining-the-art-market-in-the-blockchain-era","Art.army is a digital art platform exploring the potential of blockchain to transform the creation, authentication, and commercialisation of digital artworks. Combining technology, curatorial practice, research, and cultural outreach, it creates a new ecosystem for contemporary art while exploring the future of digital culture.","Art.army",[225,229,233],{"project_categories_id":226},{"id":89,"translations":227},[228],{"name":92,"url":93,"languages_code":54},{"project_categories_id":230},{"id":65,"translations":231},[232],{"name":98,"url":99,"languages_code":54},{"project_categories_id":234},{"id":64,"translations":235},[236],{"name":237,"url":238,"languages_code":54},"Digital Dreams","digital-dreams",{"id":240,"status":37,"sort":38,"header_video":241,"header_video_mobile":241,"date_published":9,"is_featured":10,"color_primary":242,"color_secondary":243,"color_accent":242,"text_color":70,"featured_image":9,"secondary_image":244,"translations":247,"categories":254},20,"https:\u002F\u002Fvimeo.com\u002F1210787308","#101C33","#2E241A",{"id":245,"width":157,"height":246},"7b8e0f9e-2c58-43c0-98ba-f8b9fe95a55b",1728,[248],{"title":249,"subtitle":250,"url":251,"summary":252,"client":253,"languages_code":54},"Creating a brand, writing a story","A comprehensive redesign of the visual and verbal identity of a family-owned company specialising in dairy products and artisan desserts.","creating-a-brand-writing-a-story","Goshua is a family-owned company specialising in dairy products and artisan desserts. We redesigned its visual and verbal identity, creating a cohesive brand system that extended across packaging, commercial photography, editorial publications, and digital channels. The project also included the production of a documentary and a book exploring the brand's history, both conceived to preserve and pass on the legacy of generations of the same family.","Goshua",[255,259],{"project_categories_id":256},{"id":64,"translations":257},[258],{"name":237,"url":238,"languages_code":54},{"project_categories_id":260},{"id":121,"translations":261},[262],{"name":124,"url":125,"languages_code":54},{"id":58,"status":37,"sort":64,"header_video":264,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":265,"color_secondary":153,"color_accent":266,"text_color":70,"featured_image":9,"secondary_image":267,"translations":271,"categories":278},"https:\u002F\u002Fvimeo.com\u002F1207823775","#C8C8C8","#E24411",{"id":268,"width":269,"height":270},"73c06104-f067-4b9f-9b24-1f729554baa1",8000,4500,[272],{"title":273,"subtitle":274,"url":275,"summary":276,"client":277,"languages_code":54},"Giving visual expression to a mutant cultural centre","Las Naves, a cultural creation and research centre committed to social transformation.","giving-visual-expression-to-a-mutant-cultural-centre","In València's Poblats Marítims district, a cluster of former industrial warehouses on Carrer de Joan Verdeguer holds one of the city's flagship cultural venues: a contemporary creation centre serving the creative, cultural and design sectors. ","Ajuntament de València",[279],{"project_categories_id":280},{"id":65,"translations":281},[282],{"name":98,"url":99,"languages_code":54},{"id":284,"status":37,"sort":121,"header_video":285,"header_video_mobile":285,"date_published":9,"is_featured":10,"color_primary":286,"color_secondary":287,"color_accent":288,"text_color":70,"featured_image":9,"secondary_image":289,"translations":293,"categories":300},12,"https:\u002F\u002Fvimeo.com\u002F1209463226","#231F3E","#C39B82","#A4C7CF",{"id":290,"width":291,"height":292},"2cb1f189-dbf6-4339-9ece-153fd0e2c017",891,608,[294],{"title":295,"subtitle":296,"url":297,"summary":298,"client":299,"languages_code":54},"Antoxana, a place for welcome and creation. ","A project we have given verbal and visual form. We have conceived its image and the story of what it does, and developed its digital presence.","antoxana-a-place-for-welcome-and-creation","Antoxana is a responsible-tourism project devoted to cultural and creative promotion, set in the heart of the Asturian landscape. In Corao Castiellu, nestled within the Picos de Europa, the space hosts exhibitions and a programme of artistic residencies for contemporary creators — an effort to bring new life to the village that holds it. ","CAÑADA DE LOS BOJES",[301,305],{"project_categories_id":302},{"id":64,"translations":303},[304],{"name":237,"url":238,"languages_code":54},{"project_categories_id":306},{"id":65,"translations":307},[308],{"name":98,"url":99,"languages_code":54},{"id":89,"status":37,"sort":58,"header_video":310,"header_video_mobile":310,"date_published":9,"is_featured":10,"color_primary":311,"color_secondary":312,"color_accent":313,"text_color":70,"featured_image":314,"secondary_image":318,"translations":322,"categories":329},"https:\u002F\u002Fvimeo.com\u002F1190097279","#EAEAEA","#232323","#444444",{"id":315,"width":316,"height":317},"a9c08fea-6123-4f1c-a153-acc5db126c8f",5120,2880,{"id":319,"width":320,"height":321},"d74dda80-e136-4305-8c8d-be9b7a243694",1200,630,[323],{"title":324,"subtitle":325,"url":326,"summary":327,"client":328,"languages_code":54},"Automotive with a Design Sensibility","Mazda in dialogue with art, craftsmanship, and contemporary design.","automotive-with-a-design-sensibility","Design, craftsmanship and contemporary culture are part of Mazda’s creative universe. In collaboration with the brand, TPW develops audiovisual and photographic narratives where space, object and experience become part of a single visual story.","Mazda",[330,334],{"project_categories_id":331},{"id":89,"translations":332},[333],{"name":92,"url":93,"languages_code":54},{"project_categories_id":335},{"id":65,"translations":336},[337],{"name":98,"url":99,"languages_code":54},{"id":339,"status":37,"sort":9,"header_video":9,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":340,"color_secondary":341,"color_accent":342,"text_color":70,"featured_image":9,"secondary_image":343,"translations":346,"categories":353},19,"#8A370E","#1A1A18","#EB5F1B",{"id":344,"width":216,"height":345},"baca62bc-d730-4b55-992b-a3b9dccfdc1b",2183,[347],{"title":348,"subtitle":349,"url":350,"summary":351,"client":352,"languages_code":54},"A brand that tells a story in less than three minutes","A project that opened our eyes to a more diverse and inclusive cinema. We shaped the festival's identity and content, from screen to stage.","a-brand-that-tells-a-story-in-less-than-three-minutes","NotodoFilmFest is a groundbreaking initiative born more than twenty years ago from a simple, radical idea: to bring cinema to the internet and make it available to anyone. Two decades on, it remains an essential date for those who follow the world of film closely.","LA FABRICA",[354,358],{"project_categories_id":355},{"id":65,"translations":356},[357],{"name":98,"url":99,"languages_code":54},{"project_categories_id":9},{"id":360,"status":37,"sort":9,"header_video":9,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":361,"color_secondary":361,"color_accent":362,"text_color":70,"featured_image":9,"secondary_image":363,"translations":365,"categories":372},29,"#003399","#A2B5CD",{"id":364,"width":216,"height":46},"f2835157-2748-41ba-87d0-6c12fc7af29d",[366],{"title":367,"subtitle":368,"url":369,"summary":370,"client":371,"languages_code":54},"The Conversations That Shape Europe","Audiovisual production, digital campaigns and editorial content for European programmes that foster knowledge exchange and territorial cooperation.","the-conversations-that-shape-europe","European cooperation is also built through the sharing of knowledge. Through audiovisual event coverage, interviews, digital campaigns and editorial publications, we collaborate with programmes such as Interreg and Interact to transform meetings, experiences and initiatives into content that connects institutions, professionals and territories across Europe.","Interreg \u002F Interact",[],{"id":374,"status":37,"sort":9,"header_video":375,"header_video_mobile":375,"date_published":9,"is_featured":10,"color_primary":376,"color_secondary":377,"color_accent":378,"text_color":379,"featured_image":9,"secondary_image":380,"translations":383,"categories":390},38,"https:\u002F\u002Fvimeo.com\u002F1083463065?share=copy","#B9DBE3","#E8C4CD","#62BDA5","#302121",{"id":381,"width":382,"height":216},"59d791ce-1dc8-4dab-9ba0-29796bc138cf",4637,[384],{"title":385,"subtitle":386,"url":387,"summary":388,"client":389,"languages_code":54},"Fundación Contemporánea: four ways of giving shape to culture.","Redesigning the contemporary cultural landscape and creating the right framework for communicating culture: from digital promotion to spaces for expression.","fundacion-contemporanea-four-ways-of-giving-shape-to-culture","Some projects don't just communicate culture; they make it possible. They are gatherings where professionals think about the future of their sector, events that travel from city to city, or awards that recognise those who have built it. With Fundación Contemporánea we have had the chance to work on several of them. We carried out the rebranding of Pública, refreshed the look and feel of Periscopio and produced the launch film for the Alberto Anaut Awards.","Fundación Contemporánea",[391],{"project_categories_id":392},{"id":65,"translations":393},[394],{"name":98,"url":99,"languages_code":54},{"id":396,"status":37,"sort":9,"header_video":9,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":397,"color_secondary":398,"color_accent":399,"text_color":70,"featured_image":9,"secondary_image":400,"translations":404,"categories":411},30,"#E62D39","#DF99A4","#483939",{"id":401,"width":402,"height":403},"2451f882-0ef6-40a6-ad62-696c4a4e9713",800,818,[405],{"title":406,"subtitle":407,"url":408,"summary":409,"client":410,"languages_code":54},"The body’s rhythm, from sound to dance.","From the physical expression of Dansa València to the staging of Tercera Setmana — two Valencian festivals with institutional backing.","the-body-s-rhythm-from-sound-to-dance","To inhabit the stage is a way of revealing the cultural richness of a people. To transform it, a way of keeping that richness alive. It was under this idea that these projects came to us, a natural extension of our work in cultural spaces and united by a single pulse: the body in movement. From the physical expression of Dansa València, the dance festival of the Institut Valencià de Cultura for which we developed the visual identity across three editions, to the staging of Tercera Setmana, an international performing arts festival whose name evokes that \"third week\" of programming to which every good show aspires.","Generalitat Valenciana",[412],{"project_categories_id":413},{"id":65,"translations":414},[415],{"name":98,"url":99,"languages_code":54},{"id":417,"status":37,"sort":9,"header_video":418,"header_video_mobile":418,"date_published":9,"is_featured":10,"color_primary":419,"color_secondary":420,"color_accent":421,"text_color":420,"featured_image":9,"secondary_image":422,"translations":426,"categories":433},18,"https:\u002F\u002Fvimeo.com\u002F1189819269","#D7D2CB","#3E2E2E","#898581",{"id":423,"width":424,"height":425},"97cd49d0-b900-4fdf-a0ad-be80b9a087ca",5162,3188,[427],{"title":428,"subtitle":429,"url":430,"summary":431,"client":432,"languages_code":54},"Bespoke solutions for architecture.","We create virtual spaces to be filled with ideas.","bespoke-solutions-for-architecture","We work with architecture studios that are very different from one another, and much of the interest lies precisely there. Each has its own scale, approach and sensibility, and our job is to find the visual language that best translates their way of designing. These three collaborations trace that range, from major cultural venues to the most carefully crafted homes.","A Viure. Estudio Ana Martí. Odone",[434,441],{"project_categories_id":435},{"id":436,"translations":437},7,[438],{"name":439,"url":440,"languages_code":54},"Spaces and objects","spaces-and-objects",{"project_categories_id":442},{"id":64,"translations":443},[444],{"name":237,"url":238,"languages_code":54},{"id":446,"status":37,"sort":9,"header_video":9,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":447,"color_secondary":448,"color_accent":449,"text_color":450,"featured_image":9,"secondary_image":451,"translations":454,"categories":461},34,"#222020","#3B0D0D","#16082B","#AC8B8B",{"id":452,"width":157,"height":453},"1d309b9a-8e4e-4175-b3da-fccdcf8fb0cd",1333,[455],{"title":456,"subtitle":457,"url":458,"summary":459,"client":460,"languages_code":54},"Looking beyond the stars, transforming a planetarium","To transform an observation centre into a space for interdisciplinary culture.","looking-beyond-the-stars-transforming-a-planetarium","The aim of the Pamplona Planetarium is not to replace any of the city’s cultural organisations, but rather to complement and enrich the existing cultural ecosystem, offering a cross-disciplinary perspective in which science engages in dialogue with other disciplines, languages and forms of creativity.","Planetario Pamplona - nicdo - la fábrica",[462],{"project_categories_id":463},{"id":65,"translations":464},[465],{"name":98,"url":99,"languages_code":54},{"id":467,"status":37,"sort":9,"header_video":9,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":468,"color_secondary":469,"color_accent":470,"text_color":471,"featured_image":9,"secondary_image":472,"translations":476,"categories":483},36,"#D8CBCB","#7E798B","#2AAC74","#370B0B",{"id":473,"width":474,"height":475},"2a095f9a-d041-4c53-9ed6-2f3b33cd1a87",2398,2988,[477],{"title":478,"subtitle":479,"url":480,"summary":481,"client":482,"languages_code":54},"New avenues for artistic exploration to safeguard our natural heritage.","How to use modern technology to preserve nature. Endangered species in virtual botanical gardens.","new-avenues-for-artistic-exploration-to-safeguard-our-natural-heritage","We open new contexts for artistic exploration to safeguard natural heritage: contemporary creation in service of the territory, of the gaze, and of what deserves to remain.","banco santander",[484],{"project_categories_id":485},{"id":64,"translations":486},[487],{"name":237,"url":238,"languages_code":54},{"id":489,"status":37,"sort":9,"header_video":490,"header_video_mobile":490,"date_published":9,"is_featured":10,"color_primary":491,"color_secondary":153,"color_accent":492,"text_color":70,"featured_image":9,"secondary_image":493,"translations":497,"categories":504},28,"https:\u002F\u002Fvimeo.com\u002F1213572200","#061637","#6644FF",{"id":494,"width":495,"height":496},"82206398-6635-458b-811b-5e16638f8d0e",1536,748,[498],{"title":499,"subtitle":500,"url":501,"summary":502,"client":503,"languages_code":54},"Europe's Story Through Its Territories","Campaigns developed for the Council of Europe, the European Commission and the European Union, bringing European initiatives closer to citizens, institutions and regional stakeholders.","europe-s-story-through-its-territories","European initiatives begin within institutions, but their real impact comes when they reach the people and organisations that can bring them to life. From cultural routes spanning multiple countries to Mediterranean cooperation platforms and projects dedicated to safeguarding intangible cultural heritage, we have collaborated with the Council of Europe, the European Commission, the European Union and public authorities to create audiovisual campaigns that transform complex initiatives into clear, engaging and accessible stories.","European Institutions",[505],{"project_categories_id":506},{"id":89,"translations":507},[508],{"name":92,"url":93,"languages_code":54},{"id":510,"status":37,"sort":9,"header_video":511,"header_video_mobile":511,"date_published":9,"is_featured":10,"color_primary":512,"color_secondary":513,"color_accent":514,"text_color":70,"featured_image":515,"secondary_image":519,"translations":520,"categories":527},23,"https:\u002F\u002Fvimeo.com\u002F819827170","#1DFF1A","#1A82EA","#17A689",{"id":516,"width":517,"height":518},"93179cf0-9a8f-47f2-98d6-96167c9b62c1",1440,1800,{"id":516,"width":517,"height":518},[521],{"title":522,"subtitle":523,"url":524,"summary":525,"client":526,"languages_code":54},"A cryptographic key for a decade of festivals","We joined Fuego Camina Conmigo on consulting, smart-contract development and the Web3 experience for LA P∞LSERA, on the Polygon blockchain.","a-cryptographic-key-for-a-decade-of-festivals","We worked again with Fuego Camina Conmigo, who asked us to build the full technology stack for the project on the Polygon blockchain. LA P∞LSERA is an Estrella Damm promotion that gives ten years of free access to music festivals through an NFT in the form of a digital bracelet. Our work ran from the first strategic consulting to the smart-contract deployment and the Web3 landing that opens the experience.","Estrella Damm",[528],{"project_categories_id":529},{"id":64,"translations":530},[531],{"name":237,"url":238,"languages_code":54},{"id":533,"status":37,"sort":9,"header_video":534,"header_video_mobile":534,"date_published":9,"is_featured":10,"color_primary":535,"color_secondary":536,"color_accent":537,"text_color":153,"featured_image":9,"secondary_image":538,"translations":541,"categories":547},33,"https:\u002F\u002Fvimeo.com\u002F493507736","#B3E8F8","#1A707C","#5D725D",{"id":539,"width":45,"height":540},"4f74e807-41fc-49e6-96e3-6d768845629c",6000,[542],{"title":543,"subtitle":544,"url":545,"summary":546,"client":164,"languages_code":54},"Islands. An audiovisual journey through infinite landscapes","A guide that takes you on creative journeys through the island regions","islands-an-audiovisual-journey-through-infinite-landscapes","In 2020 we begin a journey to explore new creative territories. Infinite landscapes in finite places. This experience has led us to discover different island corners over the years. In 2022 we explored Iceland and launched our web application to share our experience with all those who enjoy discovering new territories. Islas has been mutating its format from editorial experiments to three-dimensional digital cartographic creations.\n",[548,552,556],{"project_categories_id":549},{"id":65,"translations":550},[551],{"name":98,"url":99,"languages_code":54},{"project_categories_id":553},{"id":58,"translations":554},[555],{"name":61,"url":62,"languages_code":54},{"project_categories_id":557},{"id":64,"translations":558},[559],{"name":237,"url":238,"languages_code":54},{"id":561,"status":37,"sort":9,"header_video":9,"header_video_mobile":9,"date_published":9,"is_featured":10,"color_primary":562,"color_secondary":563,"color_accent":564,"text_color":70,"featured_image":9,"secondary_image":565,"translations":568,"categories":575},37,"#F6D63C","#D4318E","#7E7C9C",{"id":566,"width":567,"height":157},"b47ea84d-2155-42da-8f62-9de4de0b1d29",3556,[569],{"title":570,"subtitle":571,"url":572,"summary":573,"client":574,"languages_code":54},"Unravelling the X: how to get started with cultural projects.","Thanks to our various partnerships with cultural projects, we have managed to launch a platform that supports creative work.","unravelling-the-x-how-to-get-started-with-cultural-projects","Starting a business in the cultural sector comes with its own unknowns: the ‘X’ that needs to be resolved before launching a project. We have supported public and private organisations at this stage: in two cases alongside La Fábrica, with whom we collaborated on audits prior to the launch of new initiatives, and in the third case on our own, as promoters of our own project.","La fabrica | Festival de cine alemán ",[576,580],{"project_categories_id":577},{"id":64,"translations":578},[579],{"name":237,"url":238,"languages_code":54},{"project_categories_id":581},{"id":65,"translations":582},[583],{"name":98,"url":99,"languages_code":54},{"id":585,"status":37,"sort":9,"header_video":586,"header_video_mobile":586,"date_published":9,"is_featured":10,"color_primary":587,"color_secondary":588,"color_accent":589,"text_color":153,"featured_image":590,"secondary_image":594,"translations":596,"categories":603},24,"https:\u002F\u002Fvimeo.com\u002F819884715?share=copy&fl=sv&fe=ci","#C9C9C9","#B6BEC9","#787D82",{"id":591,"width":592,"height":593},"93c1061d-3970-4645-8be6-a8f9b48396a4",1920,1280,{"id":595,"width":592,"height":593},"9000b44b-9fc9-4afd-86e4-3b0b00e070fc",[597],{"title":598,"subtitle":599,"url":600,"summary":601,"client":602,"languages_code":54},"Five attempts to read the mind of a generative AI: ","From an idea by Fuego Camina Conmigo, we designed the experience and built pictle.ai: the daily game that challenges you to guess the prompt behind each image.","five-attempts-to-read-the-mind-of-a-generative-ai","A passion for digital technology and the wish to bring artificial intelligence closer to people: that is what drives the creative agency Fuego Camina Conmigo, with whom we created pictle.ai. Each day the game shows a new series of images generated with Midjourney, and the challenge is to guess the text — the prompt — that inspired them. The same puzzle for every player, a new one each morning: the mechanic that made Wordle popular, taken to the place where words become images.","FUEGO CAMINA CONMIGO",[],{"id":605,"status":37,"sort":9,"header_video":606,"header_video_mobile":606,"date_published":9,"is_featured":10,"color_primary":607,"color_secondary":608,"color_accent":609,"text_color":610,"featured_image":9,"secondary_image":611,"translations":615,"categories":622},27,"https:\u002F\u002Fvimeo.com\u002F782090054","#E3DACD","#AEA6A0","#B3B2B2","#504B48",{"id":612,"width":613,"height":614},"ed302f2b-f681-40a1-890c-6142f943d667",2594,2708,[616],{"title":617,"subtitle":618,"url":619,"summary":620,"client":621,"languages_code":54},"Nonexistent landscapes: when technology transforms the artist's gaze.","An experiment that explores how digital tools change the way we think and, with it, the way we create.\"","nonexistent-landscapes-when-technology-transforms-the-artist-s-gaze","Thanks to technology, numerous artists have been able to transform their way of thinking and, consequently, of creating. Experiments like this one bring us close to those nonexistent latitudes that have been explored by many contemporary artists, from Joan Fontcuberta to Solimán López or Marc Lee.","ISLAS.travel",[623,627,631],{"project_categories_id":624},{"id":64,"translations":625},[626],{"name":237,"url":238,"languages_code":54},{"project_categories_id":628},{"id":65,"translations":629},[630],{"name":98,"url":99,"languages_code":54},{"project_categories_id":632},{"id":89,"translations":633},[634],{"name":92,"url":93,"languages_code":54},{"id":636,"status":37,"sort":9,"header_video":637,"header_video_mobile":637,"date_published":9,"is_featured":10,"color_primary":638,"color_secondary":639,"color_accent":640,"text_color":70,"featured_image":641,"secondary_image":645,"translations":649,"categories":655},26,"https:\u002F\u002Fvimeo.com\u002F1171018326?share=copy&fl=sv&fe=ci","#1A1414","#3399FF","#342323",{"id":642,"width":643,"height":644},"f419198a-efc0-41f7-aa3e-07759e67f889",1024,626,{"id":646,"width":647,"height":648},"390d9171-c2b8-4d0f-945b-4711e68e9865",3768,2568,[650],{"title":651,"subtitle":652,"url":653,"summary":654,"client":9,"languages_code":54},"Building the digital universe of who drives everything.","Web, documentaries, microsites and even an AI video game: we built Transped’s complete digital ecosystem, after almost five decades moving goods around the world.","building-the-digital-universe-of-who-drives-everything","For almost five decades Transped has moved goods by sea, air and land from Valencia to every corner of the planet. It is a trade measured in tonnes, routes and deadlines, but it also needs to be told. Our work with the company covers every layer of its digital presence: the platform that holds its communication, the specials that give weight to its services, the films that show its team, and the digital products that turn that experience into tools for its clients.",[],{"id":657,"status":37,"sort":9,"header_video":658,"header_video_mobile":658,"date_published":9,"is_featured":10,"color_primary":659,"color_secondary":660,"color_accent":9,"text_color":70,"featured_image":9,"secondary_image":661,"translations":663,"categories":670},25,"https:\u002F\u002Fvimeo.com\u002F1212319180","#70BEB1","#415160",{"id":662,"width":270,"height":216},"7527cd51-f604-4450-95af-0ac7d6d968be",[664],{"title":665,"subtitle":666,"url":667,"summary":668,"client":669,"languages_code":54},"25 Years Protecting Biodiversity","A commemorative edition inspired by some of the Valencian Community's most iconic and endangered species.","25-years-protecting-biodiversity","To mark the 25th anniversary of the Official College of Biologists of the Valencian Community, we developed a project that brought together natural heritage, editorial design, and digital experience. The result was a limited-edition collection of six prints inspired by some of the region's most iconic and endangered species, accompanied by a certificate of authenticity and digitally tokenised. The collaboration also included the design and development of the College's new website, created to strengthen its scientific and institutional outreach while improving access to its services for members and the wider public.","Colegio de Biólogos de la Comunidad Valenciana",[671,672],{"project_categories_id":9},{"project_categories_id":673},{"id":64,"translations":674},[675],{"name":237,"url":238,"languages_code":54},{"id":677,"status":37,"sort":9,"header_video":678,"header_video_mobile":679,"date_published":9,"is_featured":10,"color_primary":680,"color_secondary":681,"color_accent":682,"text_color":70,"featured_image":9,"secondary_image":683,"translations":687,"categories":694},22,"https:\u002F\u002Fvimeo.com\u002F1211382323","https:\u002F\u002Fvimeo.com\u002F1211382325","#C5BEB6","#5E7178","#5CA8C4",{"id":684,"width":685,"height":686},"776d18d7-964e-4d2b-b4c6-eed4337fa9e9",1285,967,[688],{"title":689,"subtitle":690,"url":691,"summary":692,"client":693,"languages_code":54},"When science is experienced through the senses: The scent of health.","An immersive experience inspired by the history of medicine and the power of the senses.","when-science-is-experienced-through-the-senses-the-scent-of-health","For the launch of a new respiratory treatment, Boehringer Ingelheim commissioned TPW to create an experience capable of transforming a scientific presentation into an immersive journey. Inspired by the history of pharmacology and the tradition of medicinal plants, the project combined exhibition design, storytelling, audiovisual production, and olfactory experiences to create an event where science could be explored through the senses.","Boehringer Ingelheim",[695],{"project_categories_id":696},{"id":89,"translations":697},[698],{"name":92,"url":93,"languages_code":54},{"id":700,"status":37,"sort":9,"header_video":701,"header_video_mobile":702,"date_published":9,"is_featured":10,"color_primary":703,"color_secondary":704,"color_accent":705,"text_color":70,"featured_image":9,"secondary_image":706,"translations":708,"categories":715},32,"https:\u002F\u002Fvimeo.com\u002F1222137774?share=copy","https:\u002F\u002Fvimeo.com\u002F1222140006?share=copy","#27221C","#908571","#4C4E42",{"id":707,"width":157,"height":157},"b23dacef-c1ad-4dde-bb5e-b6fdd4df2986",[709],{"title":710,"subtitle":711,"url":712,"summary":713,"client":714,"languages_code":54},"Sport as a way of life.","Sports projects that have become models of contemporary entrepreneurship.","sport-as-a-way-of-life","Throughout our career we have worked alongside numerous sports projects, from mountain-soul races like Penyagolosa Trails to high-level international events such as the Cannes triathlon. A journey that also embraces entrepreneurship: we have created identities and developed digital tools for ventures innovating in the world of sport, like Entrenarme. In all of them we have applied design, development and image to every piece of the project: from race bibs to street banners, right through to the competition registration pages.","Entrenarme. Penyagolosa  Trails. Cannes triatlon",[],{"id":717,"status":37,"sort":9,"header_video":718,"header_video_mobile":718,"date_published":9,"is_featured":10,"color_primary":719,"color_secondary":720,"color_accent":721,"text_color":70,"featured_image":9,"secondary_image":722,"translations":726,"categories":732},35,"https:\u002F\u002Fvimeo.com\u002F1224848858?share=copy&fl=sv&fe=ci","#010916","#064027","#01081A",{"id":723,"width":724,"height":725},"43b5933f-181c-46b5-869c-02630b48f161",3165,2906,[727],{"title":728,"subtitle":729,"url":730,"summary":731,"client":253,"languages_code":54},"The joy of sweet treats: a journey through traditional desserts with five pastry chefs","Dessert as a gastronomic balancing act.","the-joy-of-sweet-treats-a-journey-through-traditional-desserts-with-five-pastry-chefs","Some books are made to sell and some are made for sheer pleasure. This is one of the latter. Goshua has been filling clay jars with cuajada, rice pudding and custard since 1960, and wanted to celebrate ten years of El Club del Postre without inventing a story: the story was already there, in the milk of Latxa sheep, in lemon and cinnamon, in the memory of a post-war Pamplona. Our task was to give it shape.",[733,737],{"project_categories_id":734},{"id":121,"translations":735},[736],{"name":124,"url":125,"languages_code":54},{"project_categories_id":738},{"id":89,"translations":739},[740],{"name":92,"url":93,"languages_code":54},{"id":742,"status":37,"sort":9,"header_video":743,"header_video_mobile":743,"date_published":9,"is_featured":10,"color_primary":362,"color_secondary":744,"color_accent":745,"text_color":70,"featured_image":9,"secondary_image":746,"translations":749,"categories":756},21,"https:\u002F\u002Fvimeo.com\u002F1210856280","#6D6969","#2B7FEE",{"id":747,"width":748,"height":748},"86b3557b-a4a8-4d3c-a4b6-115ef1d063d2",1080,[750],{"title":751,"subtitle":752,"url":753,"summary":754,"client":755,"languages_code":54},"A New Life for a Madrid Landmark","From industrial heritage to a leading science campus. A documentary exploring the intersection of memory, architecture, and innovation.","a-new-life-for-a-madrid-landmark","TPW developed a documentary that accompanies the transformation of Madrid's historic Clesa Dairy Factory into a new science and innovation campus led by Kadans Science Partner. Through archival footage, historical research, and interviews with future stakeholders, the film connects the building's industrial legacy with its next chapter as a hub for research, education, and collaboration.","Kadans Science 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Por eso cuidamos cada proceso que hay detrás de una publicación.","En un mundo que sucede en pantallas, seguimos creyendo que las cosas importantes se imprimen en papel. El papel pesa, ocupa, envejece y se guarda; por eso compromete a quien lo crea y a quien lo recibe. Para nosotros no es nostalgia, es materia: la manera de dar cuerpo a las ideas que merecen permanecer.",{"title":884,"meta_description":885},"El papel del papel","En un mundo de pantallas seguimos imprimiendo lo que importa. El papel pesa, envejece y se guarda: materia para las ideas que merecen permanecer.",{"id":887,"projects_id":149,"languages_code":54,"title":160,"url":162,"subtitle":161,"summary":163,"client":164,"seo":888},60,{"title":889,"meta_description":890},"The part paper plays","In a world that happens on screens, we still print what matters. Paper has weight, ages and is kept: matter for the ideas that deserve to remain.",[],[893,912,927,936,950,964,998,1015,1024,1035,1045,1059,1067,1079,1084,1124,1163,1194,1241,1273,1310,1349,1375,1384,1397,1406,1417,1430,1438,1449,1457,1470,1478,1493,1525,1538,1546],{"id":894,"collection":895,"item":896},469,"block_video",{"id":897,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":899,"vertical_margin_bottom":900,"size":901,"alignment":902,"animation":903,"device_visibility":904,"caption_alignment":905,"text_overlay":10,"vimeo_background":11,"cta_project":9,"cta_category":9,"translations":906},89,"transparent","no-margin","small","medium","right","none","both","left",[907,910],{"id":908,"block_video_id":897,"languages_code":54,"title":9,"text":9,"video":909,"video_mobile":150,"small_text":9,"cta_label":9},162,"https:\u002F\u002Fvimeo.com\u002F1220776968",{"id":911,"block_video_id":897,"languages_code":785,"title":9,"text":9,"video":909,"video_mobile":150,"small_text":9,"cta_label":9},163,{"id":913,"collection":914,"item":915},468,"block_text",{"id":916,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":900,"vertical_margin_bottom":917,"size":918,"alignment":902,"animation":903,"device_visibility":919,"translations":920},144,"normal","large","desktop",[921,924],{"id":922,"block_text_id":916,"languages_code":54,"text":9,"title":923},280,"\u003Cp>These projects stem from an idea we share: a printed object can hold much more than what its surface reveals. Behind every page lie layers of content that are not visible at first glance — music, images, stories, digital works — and each piece acts as a key: when you hold it in your hands, it unlocks an experience that extends beyond the page, into the way we interpret it and its connection to a digital universe.\u003C\u002Fp>",{"id":925,"block_text_id":916,"languages_code":785,"text":9,"title":926},281,"\u003Cp dir=\"ltr\">Estos proyectos nacen de una idea que compartimos: un objeto impreso puede guardar mucho más que lo que muestra su superficie. Detrás de cada página hay capas de contenido que no se ven a simple vista — música, imágenes, historias, obras digitales — y cada pieza funciona como una llave: al tenerla en las manos, se abre una experiencia que continúa más allá del papel, en nuestra forma de interpretarlo y en su conexión con un universo digital.\u003C\u002Fp>",{"id":928,"collection":929,"item":930},486,"block_cta",{"id":931,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":917,"vertical_margin_bottom":917,"alignment":905,"animation":903,"device_visibility":904,"project":9,"category":9,"translations":932},11,[933,935],{"id":240,"block_cta_id":931,"languages_code":54,"cta":9,"title":934},"The Real Calendar",{"id":742,"block_cta_id":931,"languages_code":785,"cta":9,"title":934},{"id":937,"collection":938,"item":939},470,"block_image",{"id":940,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":899,"vertical_margin_bottom":917,"size":901,"alignment":905,"animation":941,"device_visibility":904,"caption_alignment":905,"image":942,"image_mobile":946,"translations":949},120,"parallax-slow",{"id":943,"width":944,"height":945},"43955ddb-bea2-402b-b1b8-11932ad6954f",2048,1365,{"id":947,"width":948,"height":944},"c0e23034-a10b-4d69-aa47-8dd9d01817e1",1473,[],{"id":951,"collection":914,"item":952},471,{"id":953,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":900,"vertical_margin_bottom":917,"size":918,"alignment":905,"animation":954,"device_visibility":904,"translations":955},145,"reveal-down",[956,960],{"id":957,"block_text_id":953,"languages_code":785,"text":958,"title":959},282,"\u003Cp>The Real Calendar es una agenda que propone un viaje único a través de 366 días llenos de fotografía, cultura y astronomía, con espacio cada semana para las ideas de quien la habita. A lo largo del año, la agenda acompaña a su dueño anunciándole los eventos naturales que se suceden — solsticios, lluvias de estrellas, lunas llenas — mientras, estación a estación, va construyendo una playlist que puede escucharse en la web del proyecto: una banda sonora que crece al ritmo del calendario. \u003C\u002Fp>","\u003Cp>The Real Calendar recoge 366 días en 300 portadas únicas, una pieza que traspasa el papel para continuar en el universo digital.\u003C\u002Fp>",{"id":961,"block_text_id":953,"languages_code":54,"text":962,"title":963},283,"\u003Cp>The Real Calendar is a diary that offers a unique journey through 366 days of photography, culture and astronomy, with space each week for the ideas of whoever inhabits it. 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También llevamos a cabo diversas promociones a lo largo del año para que la gente pudiera disfrutar de las nuevas listas de reproducción que creábamos cada temporada.\u003C\u002Fp>",{"id":1012,"block_feature_id":1002,"languages_code":54,"short_text":1013,"long_text":1014},85,"\u003Cp>As an object, it celebrates the value of print through its own production: 300 copies, each with a different cover, ensuring that no two calendars are the same.\u003C\u002Fp>","\u003Cp>To mark the launch of the project, as well as sending a copy to a select list of friends, clients and collaborators, we made the publication available to buy via Amazon. We also ran various promotions throughout the year so that people could enjoy the new playlists we were creating each season.\u003C\u002Fp>",{"id":1016,"collection":1017,"item":1018},505,"block_image_pair",{"id":561,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":917,"vertical_margin_bottom":917,"size":901,"alignment":905,"animation":903,"device_visibility":1019,"caption_alignment":905,"image_left":1020,"image_left_mobile":9,"image_right":1021,"image_right_mobile":9,"translations":1023},"mobile",{"id":943,"width":944,"height":945},{"id":1004,"width":73,"height":1022},1121,[],{"id":1025,"collection":914,"item":1026},474,{"id":1027,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":900,"vertical_margin_bottom":900,"size":918,"alignment":902,"animation":903,"device_visibility":904,"translations":1028},146,[1029,1032],{"id":1030,"block_text_id":1027,"languages_code":785,"text":1031,"title":9},284,"\u003Cp>La experiencia se prolonga en therealcalendar.com, el reflejo digital de la agenda: allí viven las playlists de cada estación, los movimientos astronómicos y los contenidos que amplían lo que el papel anuncia. Dos soportes, un mismo calendario: lo que se escribe en las páginas convive con lo que suena y sucede en la pantalla.\u003C\u002Fp>",{"id":1033,"block_text_id":1027,"languages_code":54,"text":1034,"title":9},285,"\u003Cp dir=\"ltr\">The experience extends into therealcalendar.com, the agenda's digital reflection: home to the seasonal playlists, the astronomical movements and the content that expands what the paper announces. Two mediums, one calendar: what is written on its pages lives alongside what plays and happens on screen.\u003C\u002Fp>\n\u003Cp 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Y lo hicimos desde el soporte más familiar: una pieza editorial impresa que explicaba, paso a paso, cómo transitar hacia el metaverso y conseguir un primer NFT. El papel como guía de viaje hacia un territorio que aún no se podía tocar.\u003C\u002Fp>","\u003Cp>El soporte más antiguo como guía hacia el territorio más nuevo: una publicación que explicaba, paso a paso, cómo cruzar al metaverso.\u003C\u002Fp>",{"id":1467,"block_text_id":1460,"languages_code":54,"text":1468,"title":1469},295,"\u003Cp dir=\"ltr\">Linked to our Art Army universe, this project was born to bring the digital world closer to those who felt far from it. And we did it through the most familiar medium: a printed editorial piece explaining, step by step, how to make the transition to the metaverse and obtain a first NFT. Paper as a travel guide to a territory that could not yet be touched.\u003C\u002Fp>","\u003Cp>The oldest medium as a guide to the newest territory: a publication explaining, step by step, how to cross into the metaverse.\u003C\u002Fp>",{"id":1471,"collection":938,"item":1472},497,{"id":1473,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":900,"vertical_margin_bottom":917,"size":901,"alignment":902,"animation":903,"device_visibility":904,"caption_alignment":902,"image":1474,"image_mobile":1476,"translations":1477},123,{"id":1475,"width":45,"height":156},"7795ba50-d6c6-41f7-bf13-d20d5953c428",{"id":1475,"width":45,"height":156},[],{"id":1479,"collection":1000,"item":1480},498,{"id":1481,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":917,"vertical_margin_bottom":917,"size":918,"alignment":905,"layout":1482,"animation":903,"device_visibility":904,"image":1483,"image_mobile":1483,"video":9,"translations":1484},45,"image-short-long","8a7a6c22-5266-4752-acda-0924e1667e07",[1485,1489],{"id":1486,"block_feature_id":1481,"languages_code":54,"short_text":1487,"long_text":1488},86,"\u003Cp>Our first phygital object: a collection of scarves turned into digital assets.\u003C\u002Fp>","\u003Cp>Each participant received a unique NFT. We created four artworks inspired by the avant-garde movements and, with them, a collection of scarves that users could try on for a limited time on Instagram.\u003C\u002Fp>",{"id":1490,"block_feature_id":1481,"languages_code":785,"short_text":1491,"long_text":1492},87,"\u003Cp>Nuestro primer objeto phygital: una colección de pañuelos convertidos en activos digitales.\u003C\u002Fp>","\u003Cp>Cada participante recibía un NFT único. Creamos cuatro obras inspiradas en las vanguardias y, con ellas, una colección de pañuelos que los usuarios podían probarse durante un tiempo limitado en Instagram.\u003C\u002Fp>",{"id":1494,"collection":966,"item":1495},499,{"id":189,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":899,"vertical_margin_bottom":917,"size":918,"speed":968,"transition":969,"animation":903,"device_visibility":904,"images_one":1496,"images_two":1504,"images_three":1511,"images_four":1518},[1497,1501],{"sort":38,"directus_files_id":1498},{"id":1499,"width":1500,"height":1500},"6a20bfc2-e614-4500-896e-fb03ee518fdb",6260,{"sort":64,"directus_files_id":1502},{"id":1503,"width":157,"height":157},"5ffcc2a2-038e-4e61-9296-c33aeb7ff88e",[1505,1508],{"sort":38,"directus_files_id":1506},{"id":1507,"width":1500,"height":1500},"c51db32a-be81-4c02-9558-84a97aa293e3",{"sort":64,"directus_files_id":1509},{"id":1510,"width":157,"height":157},"826c5ad3-d176-40b6-ae49-47065c30bc7e",[1512,1515],{"sort":38,"directus_files_id":1513},{"id":1514,"width":1500,"height":1500},"acfa9e99-8dd4-47ae-825f-235313a1dad2",{"sort":64,"directus_files_id":1516},{"id":1517,"width":157,"height":157},"2d393435-73fd-448a-a32a-e0db9fe159d0",[1519,1522],{"sort":38,"directus_files_id":1520},{"id":1521,"width":1500,"height":1500},"c22c60cd-d378-45f2-8ce7-dca3b807dd21",{"sort":64,"directus_files_id":1523},{"id":1524,"width":157,"height":157},"a6ecc678-fd1b-4b06-b020-53145fb587eb",{"id":1526,"collection":914,"item":1527},501,{"id":1528,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":917,"vertical_margin_bottom":917,"size":918,"alignment":905,"animation":903,"device_visibility":904,"translations":1529},153,[1530,1534],{"id":1531,"block_text_id":1528,"languages_code":54,"text":1532,"title":1533},296,"\u003Cp dir=\"ltr\">Each kit recipient received a serialised print of these works, in a limited edition of 25 copies of each. That is where the game began: we gave them the steps to register their works on the blockchain, so that, besides the printed piece, they obtained an indelible digital certificate of authenticity.\u003C\u002Fp>\n\u003Cp dir=\"ltr\"> \u003C\u002Fp>","\u003Cp>A playful experience between two universes, the physical and the digital.\u003C\u002Fp>",{"id":1535,"block_text_id":1528,"languages_code":785,"text":1536,"title":1537},297,"\u003Cp>Cada receptor del kit recibía una lámina seriada con estas obras, en una edición limitada de 25 ejemplares de cada una. Ahí comenzaba el juego: les dábamos los pasos para registrar sus obras en la blockchain, de modo que, además de la pieza impresa, obtenían un certificado de autenticidad digital imborrable.\u003C\u002Fp>","\u003Cp>Una experiencia lúdica entre dos universos, el físico y el digital.\u003C\u002Fp>",{"id":1539,"collection":1017,"item":1540},500,{"id":467,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":900,"vertical_margin_bottom":917,"size":918,"alignment":905,"animation":903,"device_visibility":904,"caption_alignment":905,"image_left":1541,"image_left_mobile":9,"image_right":1543,"image_right_mobile":9,"translations":1545},{"id":1542,"width":540,"height":45},"a04b2e4d-dcd7-446d-9651-bc82c1181612",{"id":1544,"width":216,"height":157},"b08b80a3-c531-463d-b72f-9c2a397de26b",[],{"id":1547,"collection":895,"item":1548},502,{"id":1549,"status":37,"theme":898,"solid_color":104,"text_color":193,"vertical_margin_top":917,"vertical_margin_bottom":917,"size":901,"alignment":905,"animation":1071,"device_visibility":904,"caption_alignment":905,"text_overlay":10,"vimeo_background":11,"cta_project":9,"cta_category":9,"translations":1550},91,[1551,1556],{"id":1552,"block_video_id":1549,"languages_code":54,"title":1553,"text":9,"video":1554,"video_mobile":1554,"small_text":1555,"cta_label":9},166,"From digital registration to silk: the reward for the first twenty.","https:\u002F\u002Fvimeo.com\u002F688919136","\u003Cp>But the digital registration also gave something back. The first twenty to register their works triggered the production of the silk-printed scarves, which they received personalised with their name within fifteen days. The journey of the experience thus ended where it had begun: with a real object, unique and exclusive.\u003C\u002Fp>",{"id":1557,"block_video_id":1549,"languages_code":785,"title":1558,"text":9,"video":1554,"video_mobile":1554,"small_text":1559,"cta_label":9},167,"Del registro digital a la seda: el premio a los veinte primeros.","\u003Cp>Pero del registro digital también obteníamos algo. Los veinte primeros en registrar sus obras activaban la fabricación de los pañuelos impresos en seda, que recibían personalizados con su nombre en un plazo de quince días. El recorrido de la experiencia terminaba así donde había empezado: en un objeto real, único y exclusivo.\u003C\u002Fp>",{},{"ratio":1562,"poster":1563,"files":1564},"16 \u002F 9","",[]]