[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"projects-es-ES":3,"navigation-es-ES":754,"legal-pages-footer":781,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208851541":812,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208852919":827,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208179935":839,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208856911":850,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208857695":861,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208902928?share=copy&fl=sv&fe=ci":873,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208845778?share=copy&fl=sv&fe=ci":884,"project-contar-la-historia-de-un-oficio-a-traves-de-la-museografia-es-ES":896,"video-oembed:project-13-es-ES":1088,"video-aspect:none":1089},{"projects":4,"categories":735},[5,35,72,102,120,138,160,178,211,236,256,282,311,332,346,368,389,418,439,461,482,505,533,557,577,608,629,649,672,689,715],{"id":6,"status":7,"sort":8,"header_video":9,"header_video_mobile":10,"date_published":10,"is_featured":11,"color_primary":12,"color_secondary":13,"color_accent":12,"text_color":14,"featured_image":10,"secondary_image":15,"translations":19,"categories":27},14,"published",1,"https:\u002F\u002Fvimeo.com\u002F1225081508?share=copy&fl=sv&fe=ci",null,true,"#02A6B3","#C6BFB4","#0C464B",{"id":16,"width":17,"height":18},"d704b831-d1d0-4596-a481-123318efa5ec",4000,2250,[20],{"title":21,"subtitle":22,"url":23,"summary":24,"client":25,"languages_code":26},"Fashion Intelligence para marcas de moda avanzadas.","Cuando lanzar una marca de moda es definir un estilo de vida.","fashion-intelligence-para-marcas-de-moda-avanzadas","Llamamos Fashion Intelligence a la manera de construir una marca de moda en la que la estrategia y el instinto trabajan a la vez: entender al público con la misma precisión con la que se dibuja un patrón, y diseñar la imagen con la misma intención con la que se decide una colección.","MÏAU Originals","es-ES",[28],{"project_categories_id":29},{"id":30,"translations":31},9,[32],{"name":33,"url":34,"languages_code":26},"Diseño y estilo de vida","diseno-y-estilo-de-vida",{"id":36,"status":7,"sort":37,"header_video":38,"header_video_mobile":38,"date_published":10,"is_featured":11,"color_primary":39,"color_secondary":40,"color_accent":41,"text_color":42,"featured_image":10,"secondary_image":43,"translations":47,"categories":54},2,3,"https:\u002F\u002Fvimeo.com\u002F1209447361","#080D0B","#091C0B","#1B0617","#FFFFFF",{"id":44,"width":45,"height":46},"71ee994e-f284-4f82-b467-7700c418939e",1570,1195,[48],{"title":49,"subtitle":50,"url":51,"summary":52,"client":53,"languages_code":26},"Rediseñar el mundo desde otro punto de vista","Creamos un lenguaje gráfico y audiovisual único para Madrid Design Festival, cuando el diseño toma la ciudad.","redisenar-el-mundo-desde-otro-punto-de-vista","Cada año, Madrid Design Festival pone el foco en las tendencias del diseño y reúne los temas más candentes de la mano de protagonistas de cada disciplina a escala global. En 2027 el festival cumple diez años, y hemos colaborado con él desde su primera edición. En seis de ellas hemos asumido su diseño global: no solo sus soportes de comunicación, sino también el relato de sus historias.\n","LA FÁBRICA",[55,59,66],{"project_categories_id":56},{"id":30,"translations":57},[58],{"name":33,"url":34,"languages_code":26},{"project_categories_id":60},{"id":61,"translations":62},8,[63],{"name":64,"url":65,"languages_code":26},"Experiencias Corporativas","experiencias-corporativas",{"project_categories_id":67},{"id":37,"translations":68},[69],{"name":70,"url":71,"languages_code":26},"Conquistas culturales","conquistas-culturales",{"id":73,"status":7,"sort":73,"header_video":74,"header_video_mobile":74,"date_published":10,"is_featured":11,"color_primary":75,"color_secondary":76,"color_accent":77,"text_color":78,"featured_image":10,"secondary_image":79,"translations":83,"categories":90},10,"https:\u002F\u002Fvimeo.com\u002F1195651668","#D1B4B8","#FAFAFA","#FFD6D6","#6B0836",{"id":80,"width":81,"height":82},"694f3da7-ab0c-4107-bff4-3db24d6635de",1895,2229,[84],{"title":85,"subtitle":86,"url":87,"summary":88,"client":89,"languages_code":26},"Sentarse a la mesa de forma sostenible: crear una guía Sustentable.","Un proyecto gastronómico y editorial que celebra la sostenibilidad, el producto local y la identidad mediterránea.","sentarse-a-la-mesa-de-forma-sostenible-crear-una-guia-sustentable","Sustentable nace como una iniciativa editorial y digital dedicada a visibilizar restaurantes comprometidos con la sostenibilidad en la Comunidad Valenciana. Desde la creación de la marca Mesa Mediterránea hasta el desarrollo de publicaciones, app, identidad visual y eventos, TPW ha construido un ecosistema contemporáneo donde gastronomía, territorio y conciencia medioambiental conviven en una misma narrativa.","Mesa Mediterránea",[91,98],{"project_categories_id":92},{"id":93,"translations":94},6,[95],{"name":96,"url":97,"languages_code":26},"Pasión gastronómica","pasion-gastronomica",{"project_categories_id":99},{"id":61,"translations":100},[101],{"name":64,"url":65,"languages_code":26},{"id":103,"status":7,"sort":10,"header_video":104,"header_video_mobile":104,"date_published":10,"is_featured":11,"color_primary":105,"color_secondary":106,"color_accent":107,"text_color":42,"featured_image":10,"secondary_image":108,"translations":112,"categories":119},15,"https:\u002F\u002Fvimeo.com\u002F1209556130","#E17356","#1A231F","#67B892",{"id":109,"width":110,"height":111},"2b2c4878-ae1f-4eed-8a83-90e442c1f068",7221,3560,[113],{"title":114,"subtitle":115,"url":116,"summary":117,"client":118,"languages_code":26},"Retratar la vida cultural de una casa abierta a la acción social.","Documentamos en imagen y vídeo las principales actividades de La Casa Encendida, acompañando su programación cultural y la labor social de Fundación Montemadrid con una mirada propia.","retratar-la-vida-cultural-de-una-casa-abierta-a-la-accion-social","La Casa Encendida es un referente de la cultura en España y uno de los grandes escenarios de la creación contemporánea. Centro social y cultural de Fundación Montemadrid, programa más de mil quinientas actividades al año en torno a cuatro áreas —cultura, solidaridad, medio ambiente y educación—, cruzando las expresiones artísticas más vanguardistas con la reflexión, el debate y la acción social. ","FUNDACIÓN MONTE MADRID",[],{"id":121,"status":7,"sort":10,"header_video":122,"header_video_mobile":122,"date_published":10,"is_featured":11,"color_primary":123,"color_secondary":124,"color_accent":42,"text_color":125,"featured_image":10,"secondary_image":126,"translations":130,"categories":137},31,"https:\u002F\u002Fvimeo.com\u002F1220788994","#E8E8E8","#DAD8D8","#18222F",{"id":127,"width":128,"height":129},"dd2794bb-0294-49f5-93ee-dd72555b1928",2667,2000,[131],{"title":132,"subtitle":133,"url":134,"summary":135,"client":136,"languages_code":26},"El papel del papel: el más revolucionario de los vehículos culturales.","Las cosas importantes se imprimen en papel. Por eso cuidamos cada proceso que hay detrás de una publicación.","el-papel-del-papel-el-mas-revolucionario-de-los-vehiculos-culturales","En un mundo que sucede en pantallas, seguimos creyendo que las cosas importantes se imprimen en papel. El papel pesa, ocupa, envejece y se guarda; por eso compromete a quien lo crea y a quien lo recibe. Para nosotros no es nostalgia, es materia: la manera de dar cuerpo a las ideas que merecen permanecer.","TPW",[],{"id":139,"status":7,"sort":10,"header_video":140,"header_video_mobile":140,"date_published":10,"is_featured":11,"color_primary":42,"color_secondary":141,"color_accent":142,"text_color":42,"featured_image":143,"secondary_image":146,"translations":148,"categories":155},17,"https:\u002F\u002Fvimeo.com\u002F1209575099","#4B4A4F","#EDE8E8",{"id":144,"width":18,"height":145},"06041727-1371-4c83-b8b6-601fba59554f",1500,{"id":147,"width":18,"height":145},"7a1497af-2cad-4a1c-9921-5ac83265670f",[149],{"title":150,"subtitle":151,"url":152,"summary":153,"client":154,"languages_code":26},"Una mirada analítica sobre Europa","Convertimos las políticas europeas en imágenes de la mano del Parlamento Europeo.","una-mirada-analitica-sobre-europa","En el marco de un contrato de soporte visual con la Eurocámara, desarrollamos un banco de imagen que da cobertura a todos los agentes y proyectos europeos vinculados a la institución. Para construirlo hemos recorrido Europa de un extremo a otro con un objetivo claro: hacer visibles las políticas comunitarias y ponerles rostro a través de los ciudadanos que las sostienen con acciones cotidianas. De la seguridad fronteriza a la seguridad alimentaria, de la cultura gastronómica a la libertad de prensa o las políticas de vivienda, cada imagen traduce una política en una historia concreta, cercana y reconocible.","Parlamento Europeo. Unión Europea",[156],{"project_categories_id":157},{"id":61,"translations":158},[159],{"name":64,"url":65,"languages_code":26},{"id":161,"status":7,"sort":10,"header_video":162,"header_video_mobile":162,"date_published":10,"is_featured":11,"color_primary":163,"color_secondary":164,"color_accent":165,"text_color":42,"featured_image":10,"secondary_image":166,"translations":170,"categories":177},13,"https:\u002F\u002Fvimeo.com\u002F1208845778?share=copy&fl=sv&fe=ci","#F00000","#6E3B2E","#000000",{"id":167,"width":168,"height":169},"3d97cdf9-2ed9-4f8d-8cf0-3faed56ee7f7",2536,1900,[171],{"title":172,"subtitle":173,"url":174,"summary":175,"client":176,"languages_code":26},"Contar la historia de un oficio a través de la museografía.","Damos forma visual y narrativa a un recorrido expositivo: la historia de la cerveza en una experiencia museográfica e interactiva que pone cada pieza en contexto con su tiempo.","contar-la-historia-de-un-oficio-a-traves-de-la-museografia","Mahou San Miguel abre en su centro de producción de Alovera un recorrido de visita en torno a su patrimonio cervecero: piezas históricas y de arqueología industrial que cuentan cómo se producía la cerveza a lo largo del último siglo. Diseñamos la museografía que las pone en valor, con un sistema expositivo coordinado que se despliega a lo largo de todo el recorrido.\n","MAhou San Miguel",[],{"id":179,"status":7,"sort":180,"header_video":181,"header_video_mobile":181,"date_published":182,"is_featured":11,"color_primary":183,"color_secondary":184,"color_accent":185,"text_color":42,"featured_image":10,"secondary_image":186,"translations":189,"categories":196},16,0,"https:\u002F\u002Fvimeo.com\u002F1211147841","2022-02-01","#14061F","#0000FF","#00FFC2",{"id":187,"width":188,"height":129},"308a0bcc-a5d2-490c-9cf1-0ea2dc5e261c",3000,[190],{"title":191,"subtitle":192,"url":193,"summary":194,"client":195,"languages_code":26},"Reimaginar el mercado del arte en la era blockchain","Art.army nació para acercar la tecnología blockchain al mundo del arte a través de una plataforma donde artistas, galerías, comisarios e instituciones pudieran exhibir y comercializar arte digital con un modelo más transparente, colaborativo y sostenible.","reimaginar-el-mercado-del-arte-en-la-era-blockchain","Art.army es una plataforma de arte digital que explora el potencial de blockchain para transformar la creación, certificación y comercialización de obras digitales. Más que un marketplace de NFT, el proyecto plantea un nuevo ecosistema para el arte contemporáneo, integrando tecnología, comisariado de exposiciones, investigación y divulgación en torno al futuro de la cultura digital.","Art.army",[197,201,205],{"project_categories_id":198},{"id":61,"translations":199},[200],{"name":64,"url":65,"languages_code":26},{"project_categories_id":202},{"id":37,"translations":203},[204],{"name":70,"url":71,"languages_code":26},{"project_categories_id":206},{"id":36,"translations":207},[208],{"name":209,"url":210,"languages_code":26},"Sueños digitales","suenos-digitales",{"id":212,"status":7,"sort":8,"header_video":213,"header_video_mobile":213,"date_published":10,"is_featured":214,"color_primary":215,"color_secondary":216,"color_accent":215,"text_color":42,"featured_image":10,"secondary_image":217,"translations":220,"categories":227},20,"https:\u002F\u002Fvimeo.com\u002F1210787308",false,"#101C33","#2E241A",{"id":218,"width":129,"height":219},"7b8e0f9e-2c58-43c0-98ba-f8b9fe95a55b",1728,[221],{"title":222,"subtitle":223,"url":224,"summary":225,"client":226,"languages_code":26},"Crear una marca, escribir una historia","La renovación integral de la identidad de una empresa familiar dedicada a los productos lácteos y postres artesanos.","crear-una-marca-escribir-una-historia","Goshua es una empresa familiar especializada en productos lácteos y postres artesanos. Renovamos su identidad visual y verbal y desarrollamos un sistema coherente que se extendía al packaging, la fotografía comercial, las publicaciones editoriales y los canales digitales. El proyecto incorporó además un documental y un libro dedicados a la historia de la marca, concebidos para preservar y transmitir el legado de varias generaciones.","Goshua",[228,232],{"project_categories_id":229},{"id":36,"translations":230},[231],{"name":209,"url":210,"languages_code":26},{"project_categories_id":233},{"id":93,"translations":234},[235],{"name":96,"url":97,"languages_code":26},{"id":30,"status":7,"sort":36,"header_video":237,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":238,"color_secondary":125,"color_accent":239,"text_color":42,"featured_image":10,"secondary_image":240,"translations":244,"categories":251},"https:\u002F\u002Fvimeo.com\u002F1207823775","#C8C8C8","#E24411",{"id":241,"width":242,"height":243},"73c06104-f067-4b9f-9b24-1f729554baa1",8000,4500,[245],{"title":246,"subtitle":247,"url":248,"summary":249,"client":250,"languages_code":26},"Dar expresión visual a un centro cultural mutante","Las Naves es un centro de creación e investigación cultural con una vocación transformadora. Creamos una marca para un centro que persigue mejorar el tejido social mediante la emprendeduría y la innovación.","dar-expresion-visual-a-un-centro-cultural-mutante","En el barrio valenciano de Poblats Marítims, un conjunto de antiguas naves industriales de la calle Joan Verdeguer alberga uno de los grandes equipamientos culturales de la ciudad: un centro de creación contemporánea al servicio de los sectores creativo, cultural y del diseño.","Ajuntament de València",[252],{"project_categories_id":253},{"id":37,"translations":254},[255],{"name":70,"url":71,"languages_code":26},{"id":257,"status":7,"sort":93,"header_video":258,"header_video_mobile":258,"date_published":10,"is_featured":214,"color_primary":259,"color_secondary":260,"color_accent":261,"text_color":42,"featured_image":10,"secondary_image":262,"translations":266,"categories":273},12,"https:\u002F\u002Fvimeo.com\u002F1209463226","#231F3E","#C39B82","#A4C7CF",{"id":263,"width":264,"height":265},"2cb1f189-dbf6-4339-9ece-153fd0e2c017",891,608,[267],{"title":268,"subtitle":269,"url":270,"summary":271,"client":272,"languages_code":26},"Antoxana, un espacio para la hospitalidad y la creación.","Un proyecto al que hemos dado realidad verbal y visual. Hemos concebido su imagen, contado el relato de su actividad a través de soportes audiovisuales y desarrollado su presencia digital.","antoxana-un-espacio-para-la-hospitalidad-y-la-creacion","Antoxana es un proyecto de turismo responsable con vocación de promoción cultural y creativa, en el corazón de la naturaleza asturiana. En Corao Castiellu, enclavado en el marco de los Picos de Europa, el espacio acoge exposiciones y un programa de residencias artísticas para creadores contemporáneos, con el que busca reactivar el núcleo poblacional que lo alberga.\n","CAÑADA DE LOS BOJES",[274,278],{"project_categories_id":275},{"id":36,"translations":276},[277],{"name":209,"url":210,"languages_code":26},{"project_categories_id":279},{"id":37,"translations":280},[281],{"name":70,"url":71,"languages_code":26},{"id":61,"status":7,"sort":30,"header_video":283,"header_video_mobile":283,"date_published":10,"is_featured":214,"color_primary":284,"color_secondary":285,"color_accent":286,"text_color":42,"featured_image":287,"secondary_image":291,"translations":295,"categories":302},"https:\u002F\u002Fvimeo.com\u002F1190097279","#EAEAEA","#232323","#444444",{"id":288,"width":289,"height":290},"a9c08fea-6123-4f1c-a153-acc5db126c8f",5120,2880,{"id":292,"width":293,"height":294},"d74dda80-e136-4305-8c8d-be9b7a243694",1200,630,[296],{"title":297,"subtitle":298,"url":299,"summary":300,"client":301,"languages_code":26},"Automoción con sensibilidad de diseño","Mazda en diálogo con el arte, la artesanía y el diseño contemporáneo.","automocion-con-sensibilidad-de-diseno","Diseño, artesanía y cultura contemporánea forman parte del universo creativo de Mazda. Junto a la marca, TPW desarrolla relatos audiovisuales y fotográficos donde espacio, objeto y experiencia se convierten en una misma narrativa visual.","Mazda",[303,307],{"project_categories_id":304},{"id":61,"translations":305},[306],{"name":64,"url":65,"languages_code":26},{"project_categories_id":308},{"id":37,"translations":309},[310],{"name":70,"url":71,"languages_code":26},{"id":312,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":313,"color_secondary":314,"color_accent":315,"text_color":42,"featured_image":10,"secondary_image":316,"translations":319,"categories":326},19,"#8A370E","#1A1A18","#EB5F1B",{"id":317,"width":188,"height":318},"baca62bc-d730-4b55-992b-a3b9dccfdc1b",2183,[320],{"title":321,"subtitle":322,"url":323,"summary":324,"client":325,"languages_code":26},"Una marca que cuenta más de mil historias en menos de tres minutos y medio.","Un proyecto que nos abrió las puertas de un cine diverso e inclusivo. Creamos la imagen y los contenidos del festival, de la pantalla al escenario.","una-marca-que-cuenta-mas-de-mil-historias-en-menos-de-tres-minutos-y-medio","NotodoFilmFest es una iniciativa rompedora que nació hace más de veinte años con una idea sencilla y radical: llevar el cine a internet y ponerlo al alcance de cualquiera. Dos décadas después sigue siendo una cita imprescindible para quienes viven pendientes de la actualidad cinematográfica.","LA FÁbrica",[327,331],{"project_categories_id":328},{"id":37,"translations":329},[330],{"name":70,"url":71,"languages_code":26},{"project_categories_id":10},{"id":333,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":334,"color_secondary":334,"color_accent":335,"text_color":42,"featured_image":10,"secondary_image":336,"translations":338,"categories":345},29,"#003399","#A2B5CD",{"id":337,"width":188,"height":18},"f2835157-2748-41ba-87d0-6c12fc7af29d",[339],{"title":340,"subtitle":341,"url":342,"summary":343,"client":344,"languages_code":26},"Las conversaciones que construyen Europa","Producción audiovisual, campañas digitales y contenidos editoriales para programas europeos que impulsan el intercambio de conocimiento y la cooperación territorial.","las-conversaciones-que-construyen-europa","La cooperación europea también se construye compartiendo conocimiento. A través de coberturas audiovisuales, entrevistas, campañas digitales y publicaciones editoriales, colaboramos con programas como Interreg e Interact para transformar encuentros, experiencias e iniciativas en contenidos que conectan instituciones, profesionales y territorios en toda Europa.","Interreg \u002F Interact ",[],{"id":347,"status":7,"sort":10,"header_video":348,"header_video_mobile":348,"date_published":10,"is_featured":214,"color_primary":349,"color_secondary":350,"color_accent":351,"text_color":352,"featured_image":10,"secondary_image":353,"translations":356,"categories":363},38,"https:\u002F\u002Fvimeo.com\u002F1083463065?share=copy","#B9DBE3","#E8C4CD","#62BDA5","#302121",{"id":354,"width":355,"height":188},"59d791ce-1dc8-4dab-9ba0-29796bc138cf",4637,[357],{"title":358,"subtitle":359,"url":360,"summary":361,"client":362,"languages_code":26},"Fundación Contemporánea: cuatro maneras de dar forma a la cultura.","Rediseñamos el espacio cultural contemporáneo y creamos el marco adecuado para comunicar la cultura: de la promoción digital al espacio de expresión.","fundacion-contemporanea-cuatro-maneras-de-dar-forma-a-la-cultura","Hay proyectos que no solo comunican cultura, sino que la hacen posible: encuentros donde los profesionales del sector piensan su futuro, citas que viajan de ciudad en ciudad o premios que reconocen a quienes la han construido. Con Fundación Contemporánea hemos tenido la oportunidad de trabajar en varios de ellos. Hemos llevado a cabo el rebranding de Pública, actualizado el look and feel de Periscopio y producido el audiovisual de lanzamiento de los Premios Alberto Anaut.","Fundación Contemporánea",[364],{"project_categories_id":365},{"id":37,"translations":366},[367],{"name":70,"url":71,"languages_code":26},{"id":369,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":370,"color_secondary":371,"color_accent":372,"text_color":42,"featured_image":10,"secondary_image":373,"translations":377,"categories":384},30,"#E62D39","#DF99A4","#483939",{"id":374,"width":375,"height":376},"2451f882-0ef6-40a6-ad62-696c4a4e9713",800,818,[378],{"title":379,"subtitle":380,"url":381,"summary":382,"client":383,"languages_code":26},"El ritmo del cuerpo, del sonido a la danza.","De la expresión corporal de Dansa Valencia a la puesta en escena de Tercera Setmana.","el-ritmo-del-cuerpo-del-sonido-a-la-danza","Habitar la escena es una forma de mostrar la riqueza cultural de un pueblo. Y transformarla, una manera de mantenerla viva. Bajo esa idea llegaron a nosotros estos proyectos, prolongación natural de nuestro trabajo en espacios culturales y unidos por un mismo pulso: el del cuerpo en movimiento. De la expresión corporal de Dansa València, festival de danza del Institut Valencià de Cultura para el que desarrollamos la imagen durante tres ediciones, a la puesta en escena de Tercera Setmana, festival internacional de artes escénicas cuyo nombre evoca esa \"tercera semana\" de programación a la que aspira todo buen espectáculo.","Generalitat Valenciana",[385],{"project_categories_id":386},{"id":37,"translations":387},[388],{"name":70,"url":71,"languages_code":26},{"id":390,"status":7,"sort":10,"header_video":391,"header_video_mobile":391,"date_published":10,"is_featured":214,"color_primary":392,"color_secondary":393,"color_accent":394,"text_color":393,"featured_image":10,"secondary_image":395,"translations":399,"categories":406},18,"https:\u002F\u002Fvimeo.com\u002F1189819269","#D7D2CB","#3E2E2E","#898581",{"id":396,"width":397,"height":398},"97cd49d0-b900-4fdf-a0ad-be80b9a087ca",5162,3188,[400],{"title":401,"subtitle":402,"url":403,"summary":404,"client":405,"languages_code":26},"Soluciones a medida para arquitectura. ","Creamos espacios virtuales para que sean habitados con ideas. ","soluciones-a-medida-para-arquitectura","Trabajamos con estudios de arquitectura muy distintos entre sí, y en eso está buena parte del interés. Cada uno tiene una escala, un enfoque y una sensibilidad propios, y nuestro trabajo consiste en encontrar el lenguaje visual que mejor traduce su manera de proyectar. Estas son tres colaboraciones que muestran ese recorrido, del gran equipamiento cultural a la vivienda más cuidada.\n","A Viure. Estudio Ana Martí. Odone",[407,414],{"project_categories_id":408},{"id":409,"translations":410},7,[411],{"name":412,"url":413,"languages_code":26},"Objetos y espacios","objetos-y-espacios",{"project_categories_id":415},{"id":36,"translations":416},[417],{"name":209,"url":210,"languages_code":26},{"id":419,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":420,"color_secondary":421,"color_accent":422,"text_color":423,"featured_image":10,"secondary_image":424,"translations":427,"categories":434},34,"#222020","#3B0D0D","#16082B","#AC8B8B",{"id":425,"width":129,"height":426},"1d309b9a-8e4e-4175-b3da-fccdcf8fb0cd",1333,[428],{"title":429,"subtitle":430,"url":431,"summary":432,"client":433,"languages_code":26},"Ver mas allá de las estrellas, transformar un planetario ","Convertir un centro de observación en un espacio para la cultura interdisciplinar. ","ver-mas-alla-de-las-estrellas-transformar-un-planetario","La vocación de Planetario Pamplona no es sustituir a ningún agente cultural de la ciudad, sino complementar y enriquecer el ecosistema actual, aportando una mirada transversal en la que la ciencia dialoga con otras disciplinas, lenguajes y formas de creación.","Planetario Pamplona - nicdo - La fábrica",[435],{"project_categories_id":436},{"id":37,"translations":437},[438],{"name":70,"url":71,"languages_code":26},{"id":440,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":441,"color_secondary":442,"color_accent":443,"text_color":444,"featured_image":10,"secondary_image":445,"translations":449,"categories":456},36,"#D8CBCB","#7E798B","#2AAC74","#370B0B",{"id":446,"width":447,"height":448},"2a095f9a-d041-4c53-9ed6-2f3b33cd1a87",2398,2988,[450],{"title":451,"subtitle":452,"url":453,"summary":454,"client":455,"languages_code":26},"Nuevos contextos de exploración artística para salvar el patrimonio natural.","Como emplear la tecnología de nuestro tiempo para preservar la naturaleza. Especies en peligro en jardines botánicos virtuales.","nuevos-contextos-de-exploracion-artistica-para-salvar-el-patrimonio-natural","Abrimos nuevos contextos de exploración artística para salvaguardar el patrimonio natural: creación contemporánea al servicio del territorio, de la mirada y de lo que merece permanecer.","banco santander",[457],{"project_categories_id":458},{"id":36,"translations":459},[460],{"name":209,"url":210,"languages_code":26},{"id":462,"status":7,"sort":10,"header_video":463,"header_video_mobile":463,"date_published":10,"is_featured":214,"color_primary":464,"color_secondary":125,"color_accent":465,"text_color":42,"featured_image":10,"secondary_image":466,"translations":470,"categories":477},28,"https:\u002F\u002Fvimeo.com\u002F1213572200","#061637","#6644FF",{"id":467,"width":468,"height":469},"82206398-6635-458b-811b-5e16638f8d0e",1536,748,[471],{"title":472,"subtitle":473,"url":474,"summary":475,"client":476,"languages_code":26},"Europa a través de sus territorios","Campañas desarrolladas para el Consejo de Europa, la Comisión Europea y la Unión Europea que acercan proyectos europeos a ciudadanos, instituciones y actores regionales.","europa-a-traves-de-sus-territorios","Las iniciativas europeas nacen en las instituciones, pero cobran sentido cuando llegan a quienes pueden hacerlas realidad. Desde rutas culturales que atraviesan varios países hasta plataformas de cooperación mediterránea o proyectos para preservar el patrimonio inmaterial, colaboramos con el Consejo de Europa, la Comisión Europea, la Unión Europea y administraciones públicas para desarrollar campañas audiovisuales capaces de explicar proyectos complejos de forma clara, visual y cercana.","Instituciones Europeas",[478],{"project_categories_id":479},{"id":61,"translations":480},[481],{"name":64,"url":65,"languages_code":26},{"id":483,"status":7,"sort":10,"header_video":484,"header_video_mobile":484,"date_published":10,"is_featured":214,"color_primary":485,"color_secondary":486,"color_accent":487,"text_color":42,"featured_image":488,"secondary_image":492,"translations":493,"categories":500},23,"https:\u002F\u002Fvimeo.com\u002F819827170","#1DFF1A","#1A82EA","#17A689",{"id":489,"width":490,"height":491},"93179cf0-9a8f-47f2-98d6-96167c9b62c1",1440,1800,{"id":489,"width":490,"height":491},[494],{"title":495,"subtitle":496,"url":497,"summary":498,"client":499,"languages_code":26},"Una llave criptográfica para una década de festivales","Acompañamos a Fuego Camina Conmigo en la consultoría, el desarrollo de smart contracts y la creación de la experiencia Web3 de LA P∞LSERA, sobre la red blockchain de Polygon.","una-llave-criptografica-para-una-decada-de-festivales","TPW ha tenido la oportunidad de colaborar de nuevo con Fuego Camina Conmigo, que nos encargó el desarrollo tecnológico integral del proyecto sobre la blockchain de Polygon. LA P∞LSERA es una promoción lanzada por Estrella Damm que regala la asistencia gratuita a festivales de música durante diez años a través de un NFT en forma de pulsera digital. Nuestro trabajo abarcó desde la consultoría estratégica inicial hasta el despliegue de los smart contracts y la creación de la landing Web3 que da acceso a la experiencia.","Estrella Damm",[501],{"project_categories_id":502},{"id":36,"translations":503},[504],{"name":209,"url":210,"languages_code":26},{"id":506,"status":7,"sort":10,"header_video":507,"header_video_mobile":507,"date_published":10,"is_featured":214,"color_primary":508,"color_secondary":509,"color_accent":510,"text_color":125,"featured_image":10,"secondary_image":511,"translations":514,"categories":520},33,"https:\u002F\u002Fvimeo.com\u002F493507736","#B3E8F8","#1A707C","#5D725D",{"id":512,"width":17,"height":513},"4f74e807-41fc-49e6-96e3-6d768845629c",6000,[515],{"title":516,"subtitle":517,"url":518,"summary":519,"client":136,"languages_code":26},"Islas. Un recorrido audiovisual por paisajes infinitos","Una guía capaz de llevarte por experiencias creativas a través de las regiones insulares","islas-un-recorrido-audiovisual-por-paisajes-infinitos","En 2020 emprendimos un viaje para explorar nuevos territorios creativos. Paisajes infinitos en lugares finitos. Esta experiencia nos ha llevado a descubrir diferentes rincones de la isla a lo largo de los años. En 2022 exploramos Islandia y lanzamos nuestra aplicación web para compartir nuestra experiencia con todos aquellos que disfrutan descubriendo nuevos territorios. Islas ha ido transformando su formato, pasando de experimentos editoriales a creaciones cartográficas digitales tridimensionales.",[521,525,529],{"project_categories_id":522},{"id":37,"translations":523},[524],{"name":70,"url":71,"languages_code":26},{"project_categories_id":526},{"id":30,"translations":527},[528],{"name":33,"url":34,"languages_code":26},{"project_categories_id":530},{"id":36,"translations":531},[532],{"name":209,"url":210,"languages_code":26},{"id":534,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":535,"color_secondary":536,"color_accent":537,"text_color":42,"featured_image":10,"secondary_image":538,"translations":541,"categories":548},37,"#F6D63C","#D4318E","#7E7C9C",{"id":539,"width":540,"height":129},"b47ea84d-2155-42da-8f62-9de4de0b1d29",3556,[542],{"title":543,"subtitle":544,"url":545,"summary":546,"client":547,"languages_code":26},"Desvelar la X, cómo emprender en proyectos culturales.","Gracias a nuestras diferentes colaboraciones con proyectos culturales hemos conseguido lanzar una plataforma que ayude a la creación.","desvelar-la-x-como-emprender-en-proyectos-culturales","Emprender en cultura tiene su incógnita: la X que hay que despejar antes de lanzar un proyecto. Hemos acompañado a instituciones públicas y privadas en ese momento, en dos casos junto a La Fábrica, con quien colaboramos en las auditorías previas al lanzamiento de nuevas iniciativas, y en el tercero por nuestra cuenta, como promotores de un proyecto propio.","La fabrica | Festival de cine alemán ",[549,553],{"project_categories_id":550},{"id":36,"translations":551},[552],{"name":209,"url":210,"languages_code":26},{"project_categories_id":554},{"id":37,"translations":555},[556],{"name":70,"url":71,"languages_code":26},{"id":558,"status":7,"sort":10,"header_video":559,"header_video_mobile":559,"date_published":10,"is_featured":214,"color_primary":560,"color_secondary":561,"color_accent":562,"text_color":125,"featured_image":563,"secondary_image":567,"translations":569,"categories":576},24,"https:\u002F\u002Fvimeo.com\u002F819884715?share=copy&fl=sv&fe=ci","#C9C9C9","#B6BEC9","#787D82",{"id":564,"width":565,"height":566},"93c1061d-3970-4645-8be6-a8f9b48396a4",1920,1280,{"id":568,"width":565,"height":566},"9000b44b-9fc9-4afd-86e4-3b0b00e070fc",[570],{"title":571,"subtitle":572,"url":573,"summary":574,"client":575,"languages_code":26},"Cinco intentos para leer la mente de una IA generativa: un juego premiado en los Laus","A partir de una idea de Fuego Camina Conmigo, diseñamos la experiencia y desarrollamos pictle.ai: el juego diario que reta a adivinar el prompt detrás de cada imagen.","cinco-intentos-para-leer-la-mente-de-una-ia-generativa-un-juego-premiado-en-los-laus","La pasión por la tecnología digital y el deseo de acercar la inteligencia artificial a las personas: eso es lo que mueve a la agencia creativa Fuego Camina Conmigo, con quien colaboramos para crear pictle.ai. Cada día, el juego muestra una nueva serie de imágenes generadas con Midjourney, y el reto consiste en adivinar el texto —el prompt— que las ha inspirado. El mismo desafío para todos los jugadores, un puzle nuevo cada mañana: la mecánica que popularizó Wordle, llevada al terreno donde las palabras se convierten en imágenes.","FUEGO CAMINA CONMIGO",[],{"id":578,"status":7,"sort":10,"header_video":579,"header_video_mobile":579,"date_published":10,"is_featured":214,"color_primary":580,"color_secondary":581,"color_accent":582,"text_color":583,"featured_image":10,"secondary_image":584,"translations":588,"categories":595},27,"https:\u002F\u002Fvimeo.com\u002F782090054","#E3DACD","#AEA6A0","#B3B2B2","#504B48",{"id":585,"width":586,"height":587},"ed302f2b-f681-40a1-890c-6142f943d667",2594,2708,[589],{"title":590,"subtitle":591,"url":592,"summary":593,"client":594,"languages_code":26},"Paisajes que no existen: cuando la tecnología transforma la mirada del artista","Un experimento que explora cómo las herramientas digitales cambian la forma de pensar y, con ella, la forma de crear.","paisajes-que-no-existen-cuando-la-tecnologia-transforma-la-mirada-del-artista","Gracias a la tecnología numerosos artistas han podido transformar su modo de pensar y por ende de crear. Experimentos como este nos situan cerca de esas latitudes inexistentes que han sido trabajadas por numerosos artistas contemporáneos, desde Joan Fontcuberta a Solimán López o Marc Lee.","ISLAS.travel",[596,600,604],{"project_categories_id":597},{"id":36,"translations":598},[599],{"name":209,"url":210,"languages_code":26},{"project_categories_id":601},{"id":37,"translations":602},[603],{"name":70,"url":71,"languages_code":26},{"project_categories_id":605},{"id":61,"translations":606},[607],{"name":64,"url":65,"languages_code":26},{"id":609,"status":7,"sort":10,"header_video":610,"header_video_mobile":610,"date_published":10,"is_featured":214,"color_primary":611,"color_secondary":612,"color_accent":613,"text_color":42,"featured_image":614,"secondary_image":618,"translations":622,"categories":628},26,"https:\u002F\u002Fvimeo.com\u002F1171018326?share=copy&fl=sv&fe=ci","#1A1414","#3399FF","#342323",{"id":615,"width":616,"height":617},"f419198a-efc0-41f7-aa3e-07759e67f889",1024,626,{"id":619,"width":620,"height":621},"390d9171-c2b8-4d0f-945b-4711e68e9865",3768,2568,[623],{"title":624,"subtitle":625,"url":626,"summary":627,"client":10,"languages_code":26},"Construir el universo digital de quien lo mueve todo","Web, documentales, microsites y hasta un videojuego con IA: construimos el ecosistema digital completo de Transped, casi cinco décadas moviendo mercancías por todo el mundo.","construir-el-universo-digital-de-quien-lo-mueve-todo","Transped lleva casi cinco décadas moviendo mercancías por mar, aire y tierra desde Valencia hacia cualquier punto del planeta. Un oficio que se mide en toneladas, rutas y plazos, pero que también necesita contarse. Nuestra colaboración con la compañía abarca todas las capas de su presencia digital: la plataforma que sostiene su comunicación, los especiales que ponen en valor sus servicios, las piezas audiovisuales que muestran a su equipo y los productos digitales que convierten su experiencia en herramientas para sus clientes.",[],{"id":630,"status":7,"sort":10,"header_video":631,"header_video_mobile":631,"date_published":10,"is_featured":214,"color_primary":632,"color_secondary":633,"color_accent":10,"text_color":42,"featured_image":10,"secondary_image":634,"translations":636,"categories":643},25,"https:\u002F\u002Fvimeo.com\u002F1212319180","#70BEB1","#415160",{"id":635,"width":243,"height":188},"7527cd51-f604-4450-95af-0ac7d6d968be",[637],{"title":638,"subtitle":639,"url":640,"summary":641,"client":642,"languages_code":26},"25 años protegiendo la biodiversidad","Una edición conmemorativa inspirada en algunas de las especies más emblemáticas y amenazadas de la Comunidad Valenciana.","25-anos-protegiendo-la-biodiversidad","Con motivo del 25.º aniversario del Colegio Oficial de Biólogos de la Comunidad Valenciana, desarrollamos un proyecto que une patrimonio natural, diseño editorial y experiencia digital. El resultado fue una edición limitada formada por seis láminas inspiradas en algunas de las especies más emblemáticas y amenazadas del territorio, acompañadas de un certificado de autenticidad y tokenizadas digitalmente. La colaboración se completó con el diseño y desarrollo de la nueva plataforma web del Colegio, concebida para acercar su actividad científica e institucional a colegiados y ciudadanía.","Colegio de Biólogos de la Comunidad Valenciana",[644,645],{"project_categories_id":10},{"project_categories_id":646},{"id":36,"translations":647},[648],{"name":209,"url":210,"languages_code":26},{"id":650,"status":7,"sort":10,"header_video":651,"header_video_mobile":652,"date_published":10,"is_featured":214,"color_primary":653,"color_secondary":654,"color_accent":655,"text_color":42,"featured_image":10,"secondary_image":656,"translations":660,"categories":667},22,"https:\u002F\u002Fvimeo.com\u002F1211382323","https:\u002F\u002Fvimeo.com\u002F1211382325","#C5BEB6","#5E7178","#5CA8C4",{"id":657,"width":658,"height":659},"776d18d7-964e-4d2b-b4c6-eed4337fa9e9",1285,967,[661],{"title":662,"subtitle":663,"url":664,"summary":665,"client":666,"languages_code":26},"Cuando la ciencia se cuenta con los sentidos: El aroma de la salud.","Una experiencia inmersiva inspirada en la historia de la medicina y el poder de los sentidos.","cuando-la-ciencia-se-cuenta-con-los-sentidos-el-aroma-de-la-salud","Para el lanzamiento de un nuevo tratamiento respiratorio, Boehringer Ingelheim encargó a TPW el desarrollo de una experiencia capaz de transformar una presentación científica en un recorrido inmersivo. Inspirado en la tradición de la farmacología y las plantas medicinales, el proyecto combinó diseño expositivo, narrativa, producción audiovisual y experiencias olfativas para crear un evento donde la ciencia podía experimentarse a través de los sentidos.","Boehringer Ingelheim",[668],{"project_categories_id":669},{"id":61,"translations":670},[671],{"name":64,"url":65,"languages_code":26},{"id":673,"status":7,"sort":10,"header_video":674,"header_video_mobile":675,"date_published":10,"is_featured":214,"color_primary":676,"color_secondary":677,"color_accent":678,"text_color":42,"featured_image":10,"secondary_image":679,"translations":681,"categories":688},32,"https:\u002F\u002Fvimeo.com\u002F1222137774?share=copy","https:\u002F\u002Fvimeo.com\u002F1222140006?share=copy","#27221C","#908571","#4C4E42",{"id":680,"width":129,"height":129},"b23dacef-c1ad-4dde-bb5e-b6fdd4df2986",[682],{"title":683,"subtitle":684,"url":685,"summary":686,"client":687,"languages_code":26},"El deporte como modo de vida","Proyectos deportivos que se han convertido en modelos de emprendimiento contemporáneo.","el-deporte-como-modo-de-vida","A lo largo de nuestra trayectoria hemos acompañado a numerosos proyectos deportivos, desde competiciones con alma de montaña como Penyagolosa Trails hasta citas internacionales de alto nivel como el triatlón de Cannes. Un recorrido que abarca también el emprendimiento: hemos creado identidades y desarrollado herramientas digitales para proyectos que innovan en el mundo del deporte, como Entrenarme. En todos ellos hemos aplicado diseño, desarrollo e imagen a cada pieza del proyecto: desde los dorsales hasta las marquesinas, pasando por las páginas de registro de las competiciones.","Entrenarme. Penyagolosa  Trails. Cannes triatlon",[],{"id":690,"status":7,"sort":10,"header_video":691,"header_video_mobile":691,"date_published":10,"is_featured":214,"color_primary":692,"color_secondary":693,"color_accent":694,"text_color":42,"featured_image":10,"secondary_image":695,"translations":699,"categories":706},35,"https:\u002F\u002Fvimeo.com\u002F1224848858?share=copy&fl=sv&fe=ci","#010916","#064027","#01081A",{"id":696,"width":697,"height":698},"43b5933f-181c-46b5-869c-02630b48f161",3165,2906,[700],{"title":701,"subtitle":702,"url":703,"summary":704,"client":705,"languages_code":26},"El placer de lo dulce, un recorrido por los postres tradicionales de la mano de cinco reposteros","El postre como un acto de equilibrio gastronómico.","el-placer-de-lo-dulce-un-recorrido-por-los-postres-tradicionales-de-la-mano-de-cinco-reposteros","Hay libros que se hacen para vender y libros que se hacen por puro deleite. Este es de los segundos. Goshua lleva desde 1960 llenando tarros de barro con cuajada, arroz con leche y natillas, y quería celebrar diez años del Club del Postre sin inventarse un relato: el relato ya estaba ahí, en la leche de las ovejas latxas, en el limón y la canela, en la memoria de una Pamplona de posguerra. Nuestra tarea fue darle forma.","GOSHUA",[707,711],{"project_categories_id":708},{"id":93,"translations":709},[710],{"name":96,"url":97,"languages_code":26},{"project_categories_id":712},{"id":61,"translations":713},[714],{"name":64,"url":65,"languages_code":26},{"id":716,"status":7,"sort":10,"header_video":717,"header_video_mobile":717,"date_published":10,"is_featured":214,"color_primary":335,"color_secondary":718,"color_accent":719,"text_color":42,"featured_image":10,"secondary_image":720,"translations":723,"categories":730},21,"https:\u002F\u002Fvimeo.com\u002F1210856280","#6D6969","#2B7FEE",{"id":721,"width":722,"height":722},"86b3557b-a4a8-4d3c-a4b6-115ef1d063d2",1080,[724],{"title":725,"subtitle":726,"url":727,"summary":728,"client":729,"languages_code":26},"Una nueva vida para un icono de Madrid","Del patrimonio industrial a un campus científico de referencia. Un relato audiovisual sobre memoria, arquitectura e innovación.","una-nueva-vida-para-un-icono-de-madrid","TPW desarrolló un documental que acompaña la transformación de la histórica Central Lechera Clesa de Madrid en un nuevo campus científico y de innovación impulsado por Kadans Science Partner. A través de imágenes de archivo, investigación histórica y entrevistas con los futuros protagonistas del proyecto, la película conecta el legado industrial del edificio con su nueva etapa como espacio para la investigación, la educación y la colaboración.","Kadans Science 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un oficio a través de la museografía","Museografía del recorrido patrimonial de Mahou San Miguel en Alovera: un siglo de oficio cervecero en piezas e industria.",{"id":558,"projects_id":161,"languages_code":789,"title":905,"url":906,"subtitle":907,"summary":908,"client":909,"seo":910},"Telling the story of a trade through museum displays.","telling-the-story-of-a-trade-through-museum-displays","We bring visual and narrative form to an exhibition itinerary: the history of beer is presented as an interactive museum experience that places each artefact in the context of its time.","Mahou San Miguel opens, at its Alovera production centre, a visitor route built around its brewing heritage: historic pieces and works of industrial archaeology that tell how beer was produced across the last century. We designed the museography that gives them value, with a coordinated exhibition system that unfolds throughout the route.","GRUPO MAHOU-SAN MIGUEL",{"title":911,"meta_description":912},"Telling a trade through museum displays","Museography for Mahou San Miguel’s heritage route in Alovera: historic pieces and industrial archaeology that tell a century of the brewing trade.",[],[915,934,949,960,973,985,997,1012,1024,1037,1050,1056,1069,1081],{"id":916,"collection":917,"item":918},218,"block_video",{"id":919,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":921,"vertical_margin_bottom":921,"size":922,"alignment":923,"animation":924,"device_visibility":925,"caption_alignment":926,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":927},40,"transparent","normal","large","left","reveal-up","both","right",[928,932],{"id":929,"block_video_id":919,"languages_code":789,"title":10,"text":10,"video":930,"video_mobile":931,"small_text":10,"cta_label":10},68,"https:\u002F\u002Fvimeo.com\u002F1208851541","https:\u002F\u002Fvimeo.com\u002F1208852919",{"id":933,"block_video_id":919,"languages_code":26,"title":10,"text":10,"video":930,"video_mobile":931,"small_text":10,"cta_label":10},69,{"id":935,"collection":936,"item":937},111,"block_text",{"id":938,"status":7,"theme":920,"solid_color":76,"text_color":76,"vertical_margin_top":10,"vertical_margin_bottom":10,"size":922,"alignment":923,"animation":939,"device_visibility":925,"translations":940},53,"reveal-down",[941,945],{"id":942,"block_text_id":938,"languages_code":789,"text":943,"title":944},104,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Before starting on the design, we organise the narrative. We defined the overall concept of the tour and structured the stops along the route – from the origins of beer to the collection of brands that now make up the group – so that visitors follow a coherent sequence rather than a series of disjointed elements. For this initial draft, we designed a map of the route that will situate visitors within the overall context of the production plant.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">We define the concept of the visit and structure each stop.\u003C\u002Fp>",{"id":946,"block_text_id":938,"languages_code":26,"text":947,"title":948},105,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Antes de comenzar con el diseño, ordenamos el relato. Definimos el concepto general del recorrido y estructuramos las paradas que lo componen, del origen de la cerveza a la suma de marcas que hoy forman el grupo, para que el visitante avance por una secuencia con sentido y no por una suma de piezas sueltas. Para esta primera aproximación, diseñamos un mapa de la ruta que situará a los visitantes en el contexto general de la planta de producción.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Definimos el concepto de la visita y estructuramos cada parada.\u003C\u002Fp>",{"id":950,"collection":917,"item":951},167,{"id":369,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":952,"vertical_margin_bottom":953,"size":954,"alignment":926,"animation":939,"device_visibility":925,"caption_alignment":926,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":955},"small","no-margin","medium",[956,959],{"id":957,"block_video_id":369,"languages_code":789,"title":10,"text":10,"video":958,"video_mobile":958,"small_text":10,"cta_label":10},52,"https:\u002F\u002Fvimeo.com\u002F1208179935",{"id":938,"block_video_id":369,"languages_code":26,"title":10,"text":10,"video":958,"video_mobile":958,"small_text":10,"cta_label":10},{"id":961,"collection":962,"item":963},205,"block_feature",{"id":390,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":953,"vertical_margin_bottom":921,"size":922,"alignment":923,"layout":964,"animation":939,"device_visibility":925,"image":965,"image_mobile":10,"video":10,"translations":966},"image-short-long","b05905f0-40f4-4274-9df5-2c3fb1004581",[967,970],{"id":690,"block_feature_id":390,"languages_code":789,"short_text":968,"long_text":969},"\u003Cdiv class=\"_chunkWrapper_6ta1u_30\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">We develop each piece, from sketch to final production.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003Cdiv class=\"_chunkWrapper_6ta1u_30\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">We approached each section as a module, in collaboration with the teams at La Fábrica and Mahou San Miguel. We designed the elevations, adapted each support structure to the actual architecture of the space, and rendered the result to validate it before production: from the drawing to the final image, everything was finalised on paper before moving on to the installation.\u003C\u002Fp>",{"id":440,"block_feature_id":390,"languages_code":26,"short_text":971,"long_text":972},"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Desarrollamos cada soporte, del boceto a la fabricación final.\u003C\u002Fp>","\u003Cp>Planteamos cada apartado como un módulo, en coordinación con los equipos de La Fábrica y Mahou San Miguel. Diseñamos los alzados, ajustamos cada soporte a la arquitectura real del espacio y renderizamos el resultado para validarlo antes de producir: del plano a la imagen final, todo resuelto sobre el papel antes de llegar al montaje.\u003C\u002Fp>",{"id":974,"collection":975,"item":976},118,"block_image_pair",{"id":61,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":953,"vertical_margin_bottom":952,"size":954,"alignment":926,"animation":977,"device_visibility":925,"caption_alignment":926,"image_left":978,"image_left_mobile":980,"image_right":982,"image_right_mobile":982,"translations":984},"none",{"id":979,"width":169,"height":168},"500506d2-749e-47fa-9fb4-c03e8521abe1",{"id":981,"width":169,"height":168},"f96db2b4-dd46-427d-bbaf-c6df62cabb68",{"id":983,"width":169,"height":168},"c47fdf83-bac0-4a4c-be9b-72cfe992ad50",[],{"id":986,"collection":917,"item":987},219,{"id":988,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":952,"vertical_margin_bottom":952,"size":954,"alignment":923,"animation":989,"device_visibility":925,"caption_alignment":923,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":990},41,"reveal-right",[991,995],{"id":992,"block_video_id":988,"languages_code":789,"title":10,"text":10,"video":993,"video_mobile":994,"small_text":10,"cta_label":10},70,"https:\u002F\u002Fvimeo.com\u002F1208856911","https:\u002F\u002Fvimeo.com\u002F1208857695",{"id":996,"block_video_id":988,"languages_code":26,"title":10,"text":10,"video":993,"video_mobile":994,"small_text":10,"cta_label":10},71,{"id":998,"collection":936,"item":999},112,{"id":1000,"status":7,"theme":920,"solid_color":76,"text_color":76,"vertical_margin_top":10,"vertical_margin_bottom":10,"size":1001,"alignment":923,"animation":977,"device_visibility":1002,"translations":1003},54,"xl","desktop",[1004,1008],{"id":1005,"block_text_id":1000,"languages_code":789,"text":1006,"title":1007},106,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">In a project like this one, each piece is the result of an exhibition goal, but also an element of consensus, shaped by its requirements and its location. This is not a conventional exhibition space, where we have the freedom to tell the story, but a working factory in full operation. Different teams oversee the content, the manufacturing and the placement to adapt them to a food production environment, which — together with the design of the visit — shapes every decision.\u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">We approach each section in its context and resolve the technical development of the displays.\u003C\u002Fp>",{"id":1009,"block_text_id":1000,"languages_code":26,"text":1010,"title":1011},107,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">En un proyecto como este, cada pieza es el resultado de un objetivo expositivo, pero también un elemento de consenso, por sus necesidades y su ubicación. No se trata de un espacio expositivo al uso, donde tenemos libertad para contar el relato, sino de un espacio fabril en pleno funcionamiento. Diferentes equipos supervisan el contenido, la fabricación y la ubicación para adaptarlos a un espacio de producción alimentaria, lo que, junto con el diseño de la visita, condiciona el diseño.\u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Planteamos cada apartado en su contexto y resolvemos el desarrollo técnico de los soportes.\u003C\u002Fp>",{"id":1013,"collection":1014,"item":1015},114,"block_image",{"id":957,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":953,"vertical_margin_bottom":953,"size":922,"alignment":926,"animation":1016,"device_visibility":925,"caption_alignment":923,"image":1017,"image_mobile":1021,"translations":1023},"uncrop-horizontal",{"id":1018,"width":1019,"height":1020},"c78e01ca-f7c8-48dc-8f8d-d62b2b582043",7680,4800,{"id":1022,"width":1019,"height":1020},"447f14bc-2156-4efd-aafb-ed8e2ce0ece2",[],{"id":1025,"collection":975,"item":1026},113,{"id":93,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":952,"vertical_margin_bottom":952,"size":922,"alignment":926,"animation":939,"device_visibility":925,"caption_alignment":923,"image_left":1027,"image_left_mobile":1027,"image_right":1030,"image_right_mobile":1033,"translations":1036},{"id":1028,"width":1029,"height":169},"07b9930d-5b30-4428-a4b0-7b103581e9dd",3378,{"id":1031,"width":1032,"height":169},"ac96fcc0-01c2-4787-8fc8-6e19608a3eec",2533,{"id":1034,"width":1035,"height":169},"413f6af8-68c8-457f-86b3-40f4d4cd2f27",2660,[],{"id":1038,"collection":936,"item":1039},115,{"id":1040,"status":7,"theme":920,"solid_color":76,"text_color":76,"vertical_margin_top":10,"vertical_margin_bottom":10,"size":1001,"alignment":923,"animation":977,"device_visibility":925,"translations":1041},55,[1042,1046],{"id":1043,"block_text_id":1040,"languages_code":789,"text":1044,"title":1045},108,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">We design each explanatory display and define the content — texts, labels, multimedia pieces — that gives every stop its voice. And we do so by applying Mahou San Miguel's newly launched identity, translated into a coherent exhibition language across the whole route. Each piece has to be designed to live in a specific environment: sometimes outdoor corridors exposed to the elements, and other times passageways crossed by pallet trucks and cleaning or loading machinery.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp>We tailor the content to the brand identity. By designing the explanatory displays, we give shape to the information.\u003C\u002Fp>",{"id":1047,"block_text_id":1040,"languages_code":26,"text":1048,"title":1049},109,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Diseñamos cada soporte explicativo y definimos los contenidos —textos, cartelas, piezas multimedia— que dan voz a cada parada. Y lo hacemos aplicando la identidad recién estrenada de Mahou San Miguel, traducida a un lenguaje expositivo coherente en todo el recorrido. Cada pieza ha de diseñarse para vivir en un entorno concreto: a veces pasillos exteriores a la intemperie, y otras lugares de paso por los que circulan traspalés y máquinas de limpieza o carga.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cdiv data-index=\"231\">\n\u003Cdiv tabindex=\"-1\" role=\"article\" aria-setsize=\"240\" aria-posinset=\"232\" aria-label=\"Mensaje 232 de 240\">\n\u003Cdiv data-test-render-count=\"2\">\n\u003Cdiv class=\"group\">\n\u003Cdiv class=\"contents\">\n\u003Cdiv class=\"group relative relative pb-[var(--msg-assistant-pb,0.75rem)]\" data-is-streaming=\"false\">\n\u003Cdiv class=\"font-claude-response relative leading-[1.65rem] [&_pre>div]:bg-bg-000\u002F50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Diseñamos cada soporte explicativo: damos forma a la información, la ajustamos a la identidad de marca y adaptamos cada elemento a su espacio.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>",{"id":1051,"collection":1014,"item":1052},208,{"id":996,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":953,"vertical_margin_bottom":953,"size":922,"alignment":926,"animation":977,"device_visibility":925,"caption_alignment":923,"image":1053,"image_mobile":10,"translations":1055},{"id":1054,"width":168,"height":169},"3332b90c-9198-43e9-a084-a968dcf86678",[],{"id":1057,"collection":1058,"item":1059},207,"block_image_triple",{"id":161,"status":7,"theme":920,"solid_color":76,"text_color":165,"vertical_margin_top":952,"vertical_margin_bottom":921,"size":922,"alignment":1060,"animation":977,"device_visibility":925,"caption_alignment":923,"image_one":1061,"image_one_mobile":1061,"image_two":1063,"image_two_mobile":1063,"image_three":1066,"image_three_mobile":1066,"translations":1068},"center",{"id":1062,"width":1035,"height":169},"993148a4-1bad-4fab-9690-8cd626df47c3",{"id":1064,"width":1065,"height":145},"47b93c55-8333-4f7f-a325-3be89760d556",2002,{"id":1067,"width":169,"height":168},"f19fb142-8cb4-413e-bca6-63eb0f17f263",[],{"id":1047,"collection":962,"item":1070},{"id":30,"status":7,"theme":920,"solid_color":76,"text_color":76,"vertical_margin_top":921,"vertical_margin_bottom":921,"size":922,"alignment":923,"layout":1071,"animation":1072,"device_visibility":925,"image":10,"image_mobile":10,"video":1073,"translations":1074},"short-image-long","fade-in","https:\u002F\u002Fvimeo.com\u002F1208902928?share=copy&fl=sv&fe=ci",[1075,1078],{"id":139,"block_feature_id":30,"languages_code":26,"short_text":1076,"long_text":1077},"\u003Cp data-pm-slice=\"1 1 []\">Creamos contenidos específicos para los diferentes momentos del recorrido.\u003C\u002Fp>","\u003Cp>No solo diseñamos cada soporte estructural y gráficamente. Además de esto planificamos la producción de las piezas audiovisuales específicas para que la información llegue al visitante de la manera más clara. Todo esto es posible gracias a la coordinación previa con el equipo responsable dentro de la marca y con los profesionales que realizan la visita de manera que facilitemos su día a día.\u003C\u002Fp>",{"id":390,"block_feature_id":30,"languages_code":789,"short_text":1079,"long_text":1080},"\u003Cp>We create content tailored to the different stages of the journey.\u003C\u002Fp>","\u003Cp class=\"p1\">We don’t just design each display, both structurally and visually. In addition to this, we plan the production of specific audiovisual elements to ensure the information reaches visitors as clearly as possible. All of this is made possible through prior coordination with the relevant team within the brand and with the professionals who lead the tours, so that we can make their day-to-day work easier.\u003C\u002Fp>",{"id":1082,"collection":1014,"item":1083},117,{"id":938,"status":7,"theme":920,"solid_color":10,"text_color":10,"vertical_margin_top":953,"vertical_margin_bottom":953,"size":954,"alignment":1060,"animation":977,"device_visibility":925,"caption_alignment":923,"image":1084,"image_mobile":1086,"translations":1087},{"id":1085,"width":168,"height":169},"1f0cb773-6fa4-4bb6-9d84-ed277002c271",{"id":1085,"width":168,"height":169},[],{},{"ratio":1090,"poster":1091,"files":1092},"16 \u002F 9","",[]]