[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"projects-es-ES":3,"navigation-es-ES":754,"legal-pages-footer":781,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209455322":812,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1213560073":827,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208032636":839,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209473372":848,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1207814946?share=copy&fl=sv&fe=ci":859,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209472493":871,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1213561920":882,"video-aspect:https:\u002F\u002Fvimeo.com\u002F920134516":893,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1231729001":904,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1231729859":916,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1231679687":927,"video-aspect:https:\u002F\u002Fvimeo.com\u002Fmanage\u002Fvideos\u002F669507123":938,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1231731757":949,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1231764391":960,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1207726122":971,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1208203217":982,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209580572":993,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209583699":1004,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209620631":1015,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209620738":1026,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209620071":1037,"video-aspect:https:\u002F\u002Fvimeo.com\u002F1209447361":1048,"project-redisenar-el-mundo-desde-otro-punto-de-vista-es-ES":1059,"video-oembed:project-2-es-ES":1492,"video-aspect:none":1493},{"projects":4,"categories":735},[5,35,72,102,120,138,160,178,211,236,256,282,311,332,346,368,389,418,439,461,482,505,533,557,577,608,629,649,672,689,715],{"id":6,"status":7,"sort":8,"header_video":9,"header_video_mobile":10,"date_published":10,"is_featured":11,"color_primary":12,"color_secondary":13,"color_accent":12,"text_color":14,"featured_image":10,"secondary_image":15,"translations":19,"categories":27},14,"published",1,"https:\u002F\u002Fvimeo.com\u002F1225081508?share=copy&fl=sv&fe=ci",null,true,"#02A6B3","#C6BFB4","#0C464B",{"id":16,"width":17,"height":18},"d704b831-d1d0-4596-a481-123318efa5ec",4000,2250,[20],{"title":21,"subtitle":22,"url":23,"summary":24,"client":25,"languages_code":26},"Fashion Intelligence para marcas de moda avanzadas.","Cuando lanzar una marca de moda es definir un estilo de vida.","fashion-intelligence-para-marcas-de-moda-avanzadas","Llamamos Fashion Intelligence a la manera de construir una marca de moda en la que la estrategia y el instinto trabajan a la vez: entender al público con la misma precisión con la que se dibuja un patrón, y diseñar la imagen con la misma intención con la que se decide una colección.","MÏAU Originals","es-ES",[28],{"project_categories_id":29},{"id":30,"translations":31},9,[32],{"name":33,"url":34,"languages_code":26},"Diseño y estilo de vida","diseno-y-estilo-de-vida",{"id":36,"status":7,"sort":37,"header_video":38,"header_video_mobile":38,"date_published":10,"is_featured":11,"color_primary":39,"color_secondary":40,"color_accent":41,"text_color":42,"featured_image":10,"secondary_image":43,"translations":47,"categories":54},2,3,"https:\u002F\u002Fvimeo.com\u002F1209447361","#080D0B","#091C0B","#1B0617","#FFFFFF",{"id":44,"width":45,"height":46},"71ee994e-f284-4f82-b467-7700c418939e",1570,1195,[48],{"title":49,"subtitle":50,"url":51,"summary":52,"client":53,"languages_code":26},"Rediseñar el mundo desde otro punto de vista","Creamos un lenguaje gráfico y audiovisual único para Madrid Design Festival, cuando el diseño toma la ciudad.","redisenar-el-mundo-desde-otro-punto-de-vista","Cada año, Madrid Design Festival pone el foco en las tendencias del diseño y reúne los temas más candentes de la mano de protagonistas de cada disciplina a escala global. En 2027 el festival cumple diez años, y hemos colaborado con él desde su primera edición. En seis de ellas hemos asumido su diseño global: no solo sus soportes de comunicación, sino también el relato de sus historias.\n","LA FÁBRICA",[55,59,66],{"project_categories_id":56},{"id":30,"translations":57},[58],{"name":33,"url":34,"languages_code":26},{"project_categories_id":60},{"id":61,"translations":62},8,[63],{"name":64,"url":65,"languages_code":26},"Experiencias Corporativas","experiencias-corporativas",{"project_categories_id":67},{"id":37,"translations":68},[69],{"name":70,"url":71,"languages_code":26},"Conquistas culturales","conquistas-culturales",{"id":73,"status":7,"sort":73,"header_video":74,"header_video_mobile":74,"date_published":10,"is_featured":11,"color_primary":75,"color_secondary":76,"color_accent":77,"text_color":78,"featured_image":10,"secondary_image":79,"translations":83,"categories":90},10,"https:\u002F\u002Fvimeo.com\u002F1195651668","#D1B4B8","#FAFAFA","#FFD6D6","#6B0836",{"id":80,"width":81,"height":82},"694f3da7-ab0c-4107-bff4-3db24d6635de",1895,2229,[84],{"title":85,"subtitle":86,"url":87,"summary":88,"client":89,"languages_code":26},"Sentarse a la mesa de forma sostenible: crear una guía Sustentable.","Un proyecto gastronómico y editorial que celebra la sostenibilidad, el producto local y la identidad mediterránea.","sentarse-a-la-mesa-de-forma-sostenible-crear-una-guia-sustentable","Sustentable nace como una iniciativa editorial y digital dedicada a visibilizar restaurantes comprometidos con la sostenibilidad en la Comunidad Valenciana. Desde la creación de la marca Mesa Mediterránea hasta el desarrollo de publicaciones, app, identidad visual y eventos, TPW ha construido un ecosistema contemporáneo donde gastronomía, territorio y conciencia medioambiental conviven en una misma narrativa.","Mesa Mediterránea",[91,98],{"project_categories_id":92},{"id":93,"translations":94},6,[95],{"name":96,"url":97,"languages_code":26},"Pasión gastronómica","pasion-gastronomica",{"project_categories_id":99},{"id":61,"translations":100},[101],{"name":64,"url":65,"languages_code":26},{"id":103,"status":7,"sort":10,"header_video":104,"header_video_mobile":104,"date_published":10,"is_featured":11,"color_primary":105,"color_secondary":106,"color_accent":107,"text_color":42,"featured_image":10,"secondary_image":108,"translations":112,"categories":119},15,"https:\u002F\u002Fvimeo.com\u002F1209556130","#E17356","#1A231F","#67B892",{"id":109,"width":110,"height":111},"2b2c4878-ae1f-4eed-8a83-90e442c1f068",7221,3560,[113],{"title":114,"subtitle":115,"url":116,"summary":117,"client":118,"languages_code":26},"Retratar la vida cultural de una casa abierta a la acción social.","Documentamos en imagen y vídeo las principales actividades de La Casa Encendida, acompañando su programación cultural y la labor social de Fundación Montemadrid con una mirada propia.","retratar-la-vida-cultural-de-una-casa-abierta-a-la-accion-social","La Casa Encendida es un referente de la cultura en España y uno de los grandes escenarios de la creación contemporánea. Centro social y cultural de Fundación Montemadrid, programa más de mil quinientas actividades al año en torno a cuatro áreas —cultura, solidaridad, medio ambiente y educación—, cruzando las expresiones artísticas más vanguardistas con la reflexión, el debate y la acción social. ","FUNDACIÓN MONTE MADRID",[],{"id":121,"status":7,"sort":10,"header_video":122,"header_video_mobile":122,"date_published":10,"is_featured":11,"color_primary":123,"color_secondary":124,"color_accent":42,"text_color":125,"featured_image":10,"secondary_image":126,"translations":130,"categories":137},31,"https:\u002F\u002Fvimeo.com\u002F1220788994","#E8E8E8","#DAD8D8","#18222F",{"id":127,"width":128,"height":129},"dd2794bb-0294-49f5-93ee-dd72555b1928",2667,2000,[131],{"title":132,"subtitle":133,"url":134,"summary":135,"client":136,"languages_code":26},"El papel del papel: el más revolucionario de los vehículos culturales.","Las cosas importantes se imprimen en papel. Por eso cuidamos cada proceso que hay detrás de una publicación.","el-papel-del-papel-el-mas-revolucionario-de-los-vehiculos-culturales","En un mundo que sucede en pantallas, seguimos creyendo que las cosas importantes se imprimen en papel. El papel pesa, ocupa, envejece y se guarda; por eso compromete a quien lo crea y a quien lo recibe. Para nosotros no es nostalgia, es materia: la manera de dar cuerpo a las ideas que merecen permanecer.","TPW",[],{"id":139,"status":7,"sort":10,"header_video":140,"header_video_mobile":140,"date_published":10,"is_featured":11,"color_primary":42,"color_secondary":141,"color_accent":142,"text_color":42,"featured_image":143,"secondary_image":146,"translations":148,"categories":155},17,"https:\u002F\u002Fvimeo.com\u002F1209575099","#4B4A4F","#EDE8E8",{"id":144,"width":18,"height":145},"06041727-1371-4c83-b8b6-601fba59554f",1500,{"id":147,"width":18,"height":145},"7a1497af-2cad-4a1c-9921-5ac83265670f",[149],{"title":150,"subtitle":151,"url":152,"summary":153,"client":154,"languages_code":26},"Una mirada analítica sobre Europa","Convertimos las políticas europeas en imágenes de la mano del Parlamento Europeo.","una-mirada-analitica-sobre-europa","En el marco de un contrato de soporte visual con la Eurocámara, desarrollamos un banco de imagen que da cobertura a todos los agentes y proyectos europeos vinculados a la institución. Para construirlo hemos recorrido Europa de un extremo a otro con un objetivo claro: hacer visibles las políticas comunitarias y ponerles rostro a través de los ciudadanos que las sostienen con acciones cotidianas. De la seguridad fronteriza a la seguridad alimentaria, de la cultura gastronómica a la libertad de prensa o las políticas de vivienda, cada imagen traduce una política en una historia concreta, cercana y reconocible.","Parlamento Europeo. Unión Europea",[156],{"project_categories_id":157},{"id":61,"translations":158},[159],{"name":64,"url":65,"languages_code":26},{"id":161,"status":7,"sort":10,"header_video":162,"header_video_mobile":162,"date_published":10,"is_featured":11,"color_primary":163,"color_secondary":164,"color_accent":165,"text_color":42,"featured_image":10,"secondary_image":166,"translations":170,"categories":177},13,"https:\u002F\u002Fvimeo.com\u002F1208845778?share=copy&fl=sv&fe=ci","#F00000","#6E3B2E","#000000",{"id":167,"width":168,"height":169},"3d97cdf9-2ed9-4f8d-8cf0-3faed56ee7f7",2536,1900,[171],{"title":172,"subtitle":173,"url":174,"summary":175,"client":176,"languages_code":26},"Contar la historia de un oficio a través de la museografía.","Damos forma visual y narrativa a un recorrido expositivo: la historia de la cerveza en una experiencia museográfica e interactiva que pone cada pieza en contexto con su tiempo.","contar-la-historia-de-un-oficio-a-traves-de-la-museografia","Mahou San Miguel abre en su centro de producción de Alovera un recorrido de visita en torno a su patrimonio cervecero: piezas históricas y de arqueología industrial que cuentan cómo se producía la cerveza a lo largo del último siglo. Diseñamos la museografía que las pone en valor, con un sistema expositivo coordinado que se despliega a lo largo de todo el recorrido.\n","MAhou San Miguel",[],{"id":179,"status":7,"sort":180,"header_video":181,"header_video_mobile":181,"date_published":182,"is_featured":11,"color_primary":183,"color_secondary":184,"color_accent":185,"text_color":42,"featured_image":10,"secondary_image":186,"translations":189,"categories":196},16,0,"https:\u002F\u002Fvimeo.com\u002F1211147841","2022-02-01","#14061F","#0000FF","#00FFC2",{"id":187,"width":188,"height":129},"308a0bcc-a5d2-490c-9cf1-0ea2dc5e261c",3000,[190],{"title":191,"subtitle":192,"url":193,"summary":194,"client":195,"languages_code":26},"Reimaginar el mercado del arte en la era blockchain","Art.army nació para acercar la tecnología blockchain al mundo del arte a través de una plataforma donde artistas, galerías, comisarios e instituciones pudieran exhibir y comercializar arte digital con un modelo más transparente, colaborativo y sostenible.","reimaginar-el-mercado-del-arte-en-la-era-blockchain","Art.army es una plataforma de arte digital que explora el potencial de blockchain para transformar la creación, certificación y comercialización de obras digitales. Más que un marketplace de NFT, el proyecto plantea un nuevo ecosistema para el arte contemporáneo, integrando tecnología, comisariado de exposiciones, investigación y divulgación en torno al futuro de la cultura digital.","Art.army",[197,201,205],{"project_categories_id":198},{"id":61,"translations":199},[200],{"name":64,"url":65,"languages_code":26},{"project_categories_id":202},{"id":37,"translations":203},[204],{"name":70,"url":71,"languages_code":26},{"project_categories_id":206},{"id":36,"translations":207},[208],{"name":209,"url":210,"languages_code":26},"Sueños digitales","suenos-digitales",{"id":212,"status":7,"sort":8,"header_video":213,"header_video_mobile":213,"date_published":10,"is_featured":214,"color_primary":215,"color_secondary":216,"color_accent":215,"text_color":42,"featured_image":10,"secondary_image":217,"translations":220,"categories":227},20,"https:\u002F\u002Fvimeo.com\u002F1210787308",false,"#101C33","#2E241A",{"id":218,"width":129,"height":219},"7b8e0f9e-2c58-43c0-98ba-f8b9fe95a55b",1728,[221],{"title":222,"subtitle":223,"url":224,"summary":225,"client":226,"languages_code":26},"Crear una marca, escribir una historia","La renovación integral de la identidad de una empresa familiar dedicada a los productos lácteos y postres artesanos.","crear-una-marca-escribir-una-historia","Goshua es una empresa familiar especializada en productos lácteos y postres artesanos. Renovamos su identidad visual y verbal y desarrollamos un sistema coherente que se extendía al packaging, la fotografía comercial, las publicaciones editoriales y los canales digitales. El proyecto incorporó además un documental y un libro dedicados a la historia de la marca, concebidos para preservar y transmitir el legado de varias generaciones.","Goshua",[228,232],{"project_categories_id":229},{"id":36,"translations":230},[231],{"name":209,"url":210,"languages_code":26},{"project_categories_id":233},{"id":93,"translations":234},[235],{"name":96,"url":97,"languages_code":26},{"id":30,"status":7,"sort":36,"header_video":237,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":238,"color_secondary":125,"color_accent":239,"text_color":42,"featured_image":10,"secondary_image":240,"translations":244,"categories":251},"https:\u002F\u002Fvimeo.com\u002F1207823775","#C8C8C8","#E24411",{"id":241,"width":242,"height":243},"73c06104-f067-4b9f-9b24-1f729554baa1",8000,4500,[245],{"title":246,"subtitle":247,"url":248,"summary":249,"client":250,"languages_code":26},"Dar expresión visual a un centro cultural mutante","Las Naves es un centro de creación e investigación cultural con una vocación transformadora. Creamos una marca para un centro que persigue mejorar el tejido social mediante la emprendeduría y la innovación.","dar-expresion-visual-a-un-centro-cultural-mutante","En el barrio valenciano de Poblats Marítims, un conjunto de antiguas naves industriales de la calle Joan Verdeguer alberga uno de los grandes equipamientos culturales de la ciudad: un centro de creación contemporánea al servicio de los sectores creativo, cultural y del diseño.","Ajuntament de València",[252],{"project_categories_id":253},{"id":37,"translations":254},[255],{"name":70,"url":71,"languages_code":26},{"id":257,"status":7,"sort":93,"header_video":258,"header_video_mobile":258,"date_published":10,"is_featured":214,"color_primary":259,"color_secondary":260,"color_accent":261,"text_color":42,"featured_image":10,"secondary_image":262,"translations":266,"categories":273},12,"https:\u002F\u002Fvimeo.com\u002F1209463226","#231F3E","#C39B82","#A4C7CF",{"id":263,"width":264,"height":265},"2cb1f189-dbf6-4339-9ece-153fd0e2c017",891,608,[267],{"title":268,"subtitle":269,"url":270,"summary":271,"client":272,"languages_code":26},"Antoxana, un espacio para la hospitalidad y la creación.","Un proyecto al que hemos dado realidad verbal y visual. Hemos concebido su imagen, contado el relato de su actividad a través de soportes audiovisuales y desarrollado su presencia digital.","antoxana-un-espacio-para-la-hospitalidad-y-la-creacion","Antoxana es un proyecto de turismo responsable con vocación de promoción cultural y creativa, en el corazón de la naturaleza asturiana. En Corao Castiellu, enclavado en el marco de los Picos de Europa, el espacio acoge exposiciones y un programa de residencias artísticas para creadores contemporáneos, con el que busca reactivar el núcleo poblacional que lo alberga.\n","CAÑADA DE LOS BOJES",[274,278],{"project_categories_id":275},{"id":36,"translations":276},[277],{"name":209,"url":210,"languages_code":26},{"project_categories_id":279},{"id":37,"translations":280},[281],{"name":70,"url":71,"languages_code":26},{"id":61,"status":7,"sort":30,"header_video":283,"header_video_mobile":283,"date_published":10,"is_featured":214,"color_primary":284,"color_secondary":285,"color_accent":286,"text_color":42,"featured_image":287,"secondary_image":291,"translations":295,"categories":302},"https:\u002F\u002Fvimeo.com\u002F1190097279","#EAEAEA","#232323","#444444",{"id":288,"width":289,"height":290},"a9c08fea-6123-4f1c-a153-acc5db126c8f",5120,2880,{"id":292,"width":293,"height":294},"d74dda80-e136-4305-8c8d-be9b7a243694",1200,630,[296],{"title":297,"subtitle":298,"url":299,"summary":300,"client":301,"languages_code":26},"Automoción con sensibilidad de diseño","Mazda en diálogo con el arte, la artesanía y el diseño contemporáneo.","automocion-con-sensibilidad-de-diseno","Diseño, artesanía y cultura contemporánea forman parte del universo creativo de Mazda. Junto a la marca, TPW desarrolla relatos audiovisuales y fotográficos donde espacio, objeto y experiencia se convierten en una misma narrativa visual.","Mazda",[303,307],{"project_categories_id":304},{"id":61,"translations":305},[306],{"name":64,"url":65,"languages_code":26},{"project_categories_id":308},{"id":37,"translations":309},[310],{"name":70,"url":71,"languages_code":26},{"id":312,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":313,"color_secondary":314,"color_accent":315,"text_color":42,"featured_image":10,"secondary_image":316,"translations":319,"categories":326},19,"#8A370E","#1A1A18","#EB5F1B",{"id":317,"width":188,"height":318},"baca62bc-d730-4b55-992b-a3b9dccfdc1b",2183,[320],{"title":321,"subtitle":322,"url":323,"summary":324,"client":325,"languages_code":26},"Una marca que cuenta más de mil historias en menos de tres minutos y medio.","Un proyecto que nos abrió las puertas de un cine diverso e inclusivo. Creamos la imagen y los contenidos del festival, de la pantalla al escenario.","una-marca-que-cuenta-mas-de-mil-historias-en-menos-de-tres-minutos-y-medio","NotodoFilmFest es una iniciativa rompedora que nació hace más de veinte años con una idea sencilla y radical: llevar el cine a internet y ponerlo al alcance de cualquiera. Dos décadas después sigue siendo una cita imprescindible para quienes viven pendientes de la actualidad cinematográfica.","LA FÁbrica",[327,331],{"project_categories_id":328},{"id":37,"translations":329},[330],{"name":70,"url":71,"languages_code":26},{"project_categories_id":10},{"id":333,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":334,"color_secondary":334,"color_accent":335,"text_color":42,"featured_image":10,"secondary_image":336,"translations":338,"categories":345},29,"#003399","#A2B5CD",{"id":337,"width":188,"height":18},"f2835157-2748-41ba-87d0-6c12fc7af29d",[339],{"title":340,"subtitle":341,"url":342,"summary":343,"client":344,"languages_code":26},"Las conversaciones que construyen Europa","Producción audiovisual, campañas digitales y contenidos editoriales para programas europeos que impulsan el intercambio de conocimiento y la cooperación territorial.","las-conversaciones-que-construyen-europa","La cooperación europea también se construye compartiendo conocimiento. A través de coberturas audiovisuales, entrevistas, campañas digitales y publicaciones editoriales, colaboramos con programas como Interreg e Interact para transformar encuentros, experiencias e iniciativas en contenidos que conectan instituciones, profesionales y territorios en toda Europa.","Interreg \u002F Interact ",[],{"id":347,"status":7,"sort":10,"header_video":348,"header_video_mobile":348,"date_published":10,"is_featured":214,"color_primary":349,"color_secondary":350,"color_accent":351,"text_color":352,"featured_image":10,"secondary_image":353,"translations":356,"categories":363},38,"https:\u002F\u002Fvimeo.com\u002F1083463065?share=copy","#B9DBE3","#E8C4CD","#62BDA5","#302121",{"id":354,"width":355,"height":188},"59d791ce-1dc8-4dab-9ba0-29796bc138cf",4637,[357],{"title":358,"subtitle":359,"url":360,"summary":361,"client":362,"languages_code":26},"Fundación Contemporánea: cuatro maneras de dar forma a la cultura.","Rediseñamos el espacio cultural contemporáneo y creamos el marco adecuado para comunicar la cultura: de la promoción digital al espacio de expresión.","fundacion-contemporanea-cuatro-maneras-de-dar-forma-a-la-cultura","Hay proyectos que no solo comunican cultura, sino que la hacen posible: encuentros donde los profesionales del sector piensan su futuro, citas que viajan de ciudad en ciudad o premios que reconocen a quienes la han construido. Con Fundación Contemporánea hemos tenido la oportunidad de trabajar en varios de ellos. Hemos llevado a cabo el rebranding de Pública, actualizado el look and feel de Periscopio y producido el audiovisual de lanzamiento de los Premios Alberto Anaut.","Fundación Contemporánea",[364],{"project_categories_id":365},{"id":37,"translations":366},[367],{"name":70,"url":71,"languages_code":26},{"id":369,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":370,"color_secondary":371,"color_accent":372,"text_color":42,"featured_image":10,"secondary_image":373,"translations":377,"categories":384},30,"#E62D39","#DF99A4","#483939",{"id":374,"width":375,"height":376},"2451f882-0ef6-40a6-ad62-696c4a4e9713",800,818,[378],{"title":379,"subtitle":380,"url":381,"summary":382,"client":383,"languages_code":26},"El ritmo del cuerpo, del sonido a la danza.","De la expresión corporal de Dansa Valencia a la puesta en escena de Tercera Setmana.","el-ritmo-del-cuerpo-del-sonido-a-la-danza","Habitar la escena es una forma de mostrar la riqueza cultural de un pueblo. Y transformarla, una manera de mantenerla viva. Bajo esa idea llegaron a nosotros estos proyectos, prolongación natural de nuestro trabajo en espacios culturales y unidos por un mismo pulso: el del cuerpo en movimiento. De la expresión corporal de Dansa València, festival de danza del Institut Valencià de Cultura para el que desarrollamos la imagen durante tres ediciones, a la puesta en escena de Tercera Setmana, festival internacional de artes escénicas cuyo nombre evoca esa \"tercera semana\" de programación a la que aspira todo buen espectáculo.","Generalitat Valenciana",[385],{"project_categories_id":386},{"id":37,"translations":387},[388],{"name":70,"url":71,"languages_code":26},{"id":390,"status":7,"sort":10,"header_video":391,"header_video_mobile":391,"date_published":10,"is_featured":214,"color_primary":392,"color_secondary":393,"color_accent":394,"text_color":393,"featured_image":10,"secondary_image":395,"translations":399,"categories":406},18,"https:\u002F\u002Fvimeo.com\u002F1189819269","#D7D2CB","#3E2E2E","#898581",{"id":396,"width":397,"height":398},"97cd49d0-b900-4fdf-a0ad-be80b9a087ca",5162,3188,[400],{"title":401,"subtitle":402,"url":403,"summary":404,"client":405,"languages_code":26},"Soluciones a medida para arquitectura. ","Creamos espacios virtuales para que sean habitados con ideas. ","soluciones-a-medida-para-arquitectura","Trabajamos con estudios de arquitectura muy distintos entre sí, y en eso está buena parte del interés. Cada uno tiene una escala, un enfoque y una sensibilidad propios, y nuestro trabajo consiste en encontrar el lenguaje visual que mejor traduce su manera de proyectar. Estas son tres colaboraciones que muestran ese recorrido, del gran equipamiento cultural a la vivienda más cuidada.\n","A Viure. Estudio Ana Martí. Odone",[407,414],{"project_categories_id":408},{"id":409,"translations":410},7,[411],{"name":412,"url":413,"languages_code":26},"Objetos y espacios","objetos-y-espacios",{"project_categories_id":415},{"id":36,"translations":416},[417],{"name":209,"url":210,"languages_code":26},{"id":419,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":420,"color_secondary":421,"color_accent":422,"text_color":423,"featured_image":10,"secondary_image":424,"translations":427,"categories":434},34,"#222020","#3B0D0D","#16082B","#AC8B8B",{"id":425,"width":129,"height":426},"1d309b9a-8e4e-4175-b3da-fccdcf8fb0cd",1333,[428],{"title":429,"subtitle":430,"url":431,"summary":432,"client":433,"languages_code":26},"Ver mas allá de las estrellas, transformar un planetario ","Convertir un centro de observación en un espacio para la cultura interdisciplinar. ","ver-mas-alla-de-las-estrellas-transformar-un-planetario","La vocación de Planetario Pamplona no es sustituir a ningún agente cultural de la ciudad, sino complementar y enriquecer el ecosistema actual, aportando una mirada transversal en la que la ciencia dialoga con otras disciplinas, lenguajes y formas de creación.","Planetario Pamplona - nicdo - La fábrica",[435],{"project_categories_id":436},{"id":37,"translations":437},[438],{"name":70,"url":71,"languages_code":26},{"id":440,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":441,"color_secondary":442,"color_accent":443,"text_color":444,"featured_image":10,"secondary_image":445,"translations":449,"categories":456},36,"#D8CBCB","#7E798B","#2AAC74","#370B0B",{"id":446,"width":447,"height":448},"2a095f9a-d041-4c53-9ed6-2f3b33cd1a87",2398,2988,[450],{"title":451,"subtitle":452,"url":453,"summary":454,"client":455,"languages_code":26},"Nuevos contextos de exploración artística para salvar el patrimonio natural.","Como emplear la tecnología de nuestro tiempo para preservar la naturaleza. Especies en peligro en jardines botánicos virtuales.","nuevos-contextos-de-exploracion-artistica-para-salvar-el-patrimonio-natural","Abrimos nuevos contextos de exploración artística para salvaguardar el patrimonio natural: creación contemporánea al servicio del territorio, de la mirada y de lo que merece permanecer.","banco santander",[457],{"project_categories_id":458},{"id":36,"translations":459},[460],{"name":209,"url":210,"languages_code":26},{"id":462,"status":7,"sort":10,"header_video":463,"header_video_mobile":463,"date_published":10,"is_featured":214,"color_primary":464,"color_secondary":125,"color_accent":465,"text_color":42,"featured_image":10,"secondary_image":466,"translations":470,"categories":477},28,"https:\u002F\u002Fvimeo.com\u002F1213572200","#061637","#6644FF",{"id":467,"width":468,"height":469},"82206398-6635-458b-811b-5e16638f8d0e",1536,748,[471],{"title":472,"subtitle":473,"url":474,"summary":475,"client":476,"languages_code":26},"Europa a través de sus territorios","Campañas desarrolladas para el Consejo de Europa, la Comisión Europea y la Unión Europea que acercan proyectos europeos a ciudadanos, instituciones y actores regionales.","europa-a-traves-de-sus-territorios","Las iniciativas europeas nacen en las instituciones, pero cobran sentido cuando llegan a quienes pueden hacerlas realidad. Desde rutas culturales que atraviesan varios países hasta plataformas de cooperación mediterránea o proyectos para preservar el patrimonio inmaterial, colaboramos con el Consejo de Europa, la Comisión Europea, la Unión Europea y administraciones públicas para desarrollar campañas audiovisuales capaces de explicar proyectos complejos de forma clara, visual y cercana.","Instituciones Europeas",[478],{"project_categories_id":479},{"id":61,"translations":480},[481],{"name":64,"url":65,"languages_code":26},{"id":483,"status":7,"sort":10,"header_video":484,"header_video_mobile":484,"date_published":10,"is_featured":214,"color_primary":485,"color_secondary":486,"color_accent":487,"text_color":42,"featured_image":488,"secondary_image":492,"translations":493,"categories":500},23,"https:\u002F\u002Fvimeo.com\u002F819827170","#1DFF1A","#1A82EA","#17A689",{"id":489,"width":490,"height":491},"93179cf0-9a8f-47f2-98d6-96167c9b62c1",1440,1800,{"id":489,"width":490,"height":491},[494],{"title":495,"subtitle":496,"url":497,"summary":498,"client":499,"languages_code":26},"Una llave criptográfica para una década de festivales","Acompañamos a Fuego Camina Conmigo en la consultoría, el desarrollo de smart contracts y la creación de la experiencia Web3 de LA P∞LSERA, sobre la red blockchain de Polygon.","una-llave-criptografica-para-una-decada-de-festivales","TPW ha tenido la oportunidad de colaborar de nuevo con Fuego Camina Conmigo, que nos encargó el desarrollo tecnológico integral del proyecto sobre la blockchain de Polygon. LA P∞LSERA es una promoción lanzada por Estrella Damm que regala la asistencia gratuita a festivales de música durante diez años a través de un NFT en forma de pulsera digital. Nuestro trabajo abarcó desde la consultoría estratégica inicial hasta el despliegue de los smart contracts y la creación de la landing Web3 que da acceso a la experiencia.","Estrella Damm",[501],{"project_categories_id":502},{"id":36,"translations":503},[504],{"name":209,"url":210,"languages_code":26},{"id":506,"status":7,"sort":10,"header_video":507,"header_video_mobile":507,"date_published":10,"is_featured":214,"color_primary":508,"color_secondary":509,"color_accent":510,"text_color":125,"featured_image":10,"secondary_image":511,"translations":514,"categories":520},33,"https:\u002F\u002Fvimeo.com\u002F493507736","#B3E8F8","#1A707C","#5D725D",{"id":512,"width":17,"height":513},"4f74e807-41fc-49e6-96e3-6d768845629c",6000,[515],{"title":516,"subtitle":517,"url":518,"summary":519,"client":136,"languages_code":26},"Islas. Un recorrido audiovisual por paisajes infinitos","Una guía capaz de llevarte por experiencias creativas a través de las regiones insulares","islas-un-recorrido-audiovisual-por-paisajes-infinitos","En 2020 emprendimos un viaje para explorar nuevos territorios creativos. Paisajes infinitos en lugares finitos. Esta experiencia nos ha llevado a descubrir diferentes rincones de la isla a lo largo de los años. En 2022 exploramos Islandia y lanzamos nuestra aplicación web para compartir nuestra experiencia con todos aquellos que disfrutan descubriendo nuevos territorios. Islas ha ido transformando su formato, pasando de experimentos editoriales a creaciones cartográficas digitales tridimensionales.",[521,525,529],{"project_categories_id":522},{"id":37,"translations":523},[524],{"name":70,"url":71,"languages_code":26},{"project_categories_id":526},{"id":30,"translations":527},[528],{"name":33,"url":34,"languages_code":26},{"project_categories_id":530},{"id":36,"translations":531},[532],{"name":209,"url":210,"languages_code":26},{"id":534,"status":7,"sort":10,"header_video":10,"header_video_mobile":10,"date_published":10,"is_featured":214,"color_primary":535,"color_secondary":536,"color_accent":537,"text_color":42,"featured_image":10,"secondary_image":538,"translations":541,"categories":548},37,"#F6D63C","#D4318E","#7E7C9C",{"id":539,"width":540,"height":129},"b47ea84d-2155-42da-8f62-9de4de0b1d29",3556,[542],{"title":543,"subtitle":544,"url":545,"summary":546,"client":547,"languages_code":26},"Desvelar la X, cómo emprender en proyectos culturales.","Gracias a nuestras diferentes colaboraciones con proyectos culturales hemos conseguido lanzar una plataforma que ayude a la creación.","desvelar-la-x-como-emprender-en-proyectos-culturales","Emprender en cultura tiene su incógnita: la X que hay que despejar antes de lanzar un proyecto. Hemos acompañado a instituciones públicas y privadas en ese momento, en dos casos junto a La Fábrica, con quien colaboramos en las auditorías previas al lanzamiento de nuevas iniciativas, y en el tercero por nuestra cuenta, como promotores de un proyecto propio.","La fabrica | Festival de cine alemán ",[549,553],{"project_categories_id":550},{"id":36,"translations":551},[552],{"name":209,"url":210,"languages_code":26},{"project_categories_id":554},{"id":37,"translations":555},[556],{"name":70,"url":71,"languages_code":26},{"id":558,"status":7,"sort":10,"header_video":559,"header_video_mobile":559,"date_published":10,"is_featured":214,"color_primary":560,"color_secondary":561,"color_accent":562,"text_color":125,"featured_image":563,"secondary_image":567,"translations":569,"categories":576},24,"https:\u002F\u002Fvimeo.com\u002F819884715?share=copy&fl=sv&fe=ci","#C9C9C9","#B6BEC9","#787D82",{"id":564,"width":565,"height":566},"93c1061d-3970-4645-8be6-a8f9b48396a4",1920,1280,{"id":568,"width":565,"height":566},"9000b44b-9fc9-4afd-86e4-3b0b00e070fc",[570],{"title":571,"subtitle":572,"url":573,"summary":574,"client":575,"languages_code":26},"Cinco intentos para leer la mente de una IA generativa: un juego premiado en los Laus","A partir de una idea de Fuego Camina Conmigo, diseñamos la experiencia y desarrollamos pictle.ai: el juego diario que reta a adivinar el prompt detrás de cada imagen.","cinco-intentos-para-leer-la-mente-de-una-ia-generativa-un-juego-premiado-en-los-laus","La pasión por la tecnología digital y el deseo de acercar la inteligencia artificial a las personas: eso es lo que mueve a la agencia creativa Fuego Camina Conmigo, con quien colaboramos para crear pictle.ai. Cada día, el juego muestra una nueva serie de imágenes generadas con Midjourney, y el reto consiste en adivinar el texto —el prompt— que las ha inspirado. El mismo desafío para todos los jugadores, un puzle nuevo cada mañana: la mecánica que popularizó Wordle, llevada al terreno donde las palabras se convierten en imágenes.","FUEGO CAMINA CONMIGO",[],{"id":578,"status":7,"sort":10,"header_video":579,"header_video_mobile":579,"date_published":10,"is_featured":214,"color_primary":580,"color_secondary":581,"color_accent":582,"text_color":583,"featured_image":10,"secondary_image":584,"translations":588,"categories":595},27,"https:\u002F\u002Fvimeo.com\u002F782090054","#E3DACD","#AEA6A0","#B3B2B2","#504B48",{"id":585,"width":586,"height":587},"ed302f2b-f681-40a1-890c-6142f943d667",2594,2708,[589],{"title":590,"subtitle":591,"url":592,"summary":593,"client":594,"languages_code":26},"Paisajes que no existen: cuando la tecnología transforma la mirada del artista","Un experimento que explora cómo las herramientas digitales cambian la forma de pensar y, con ella, la forma de crear.","paisajes-que-no-existen-cuando-la-tecnologia-transforma-la-mirada-del-artista","Gracias a la tecnología numerosos artistas han podido transformar su modo de pensar y por ende de crear. Experimentos como este nos situan cerca de esas latitudes inexistentes que han sido trabajadas por numerosos artistas contemporáneos, desde Joan Fontcuberta a Solimán López o Marc Lee.","ISLAS.travel",[596,600,604],{"project_categories_id":597},{"id":36,"translations":598},[599],{"name":209,"url":210,"languages_code":26},{"project_categories_id":601},{"id":37,"translations":602},[603],{"name":70,"url":71,"languages_code":26},{"project_categories_id":605},{"id":61,"translations":606},[607],{"name":64,"url":65,"languages_code":26},{"id":609,"status":7,"sort":10,"header_video":610,"header_video_mobile":610,"date_published":10,"is_featured":214,"color_primary":611,"color_secondary":612,"color_accent":613,"text_color":42,"featured_image":614,"secondary_image":618,"translations":622,"categories":628},26,"https:\u002F\u002Fvimeo.com\u002F1171018326?share=copy&fl=sv&fe=ci","#1A1414","#3399FF","#342323",{"id":615,"width":616,"height":617},"f419198a-efc0-41f7-aa3e-07759e67f889",1024,626,{"id":619,"width":620,"height":621},"390d9171-c2b8-4d0f-945b-4711e68e9865",3768,2568,[623],{"title":624,"subtitle":625,"url":626,"summary":627,"client":10,"languages_code":26},"Construir el universo digital de quien lo mueve todo","Web, documentales, microsites y hasta un videojuego con IA: construimos el ecosistema digital completo de Transped, casi cinco décadas moviendo mercancías por todo el mundo.","construir-el-universo-digital-de-quien-lo-mueve-todo","Transped lleva casi cinco décadas moviendo mercancías por mar, aire y tierra desde Valencia hacia cualquier punto del planeta. Un oficio que se mide en toneladas, rutas y plazos, pero que también necesita contarse. Nuestra colaboración con la compañía abarca todas las capas de su presencia digital: la plataforma que sostiene su comunicación, los especiales que ponen en valor sus servicios, las piezas audiovisuales que muestran a su equipo y los productos digitales que convierten su experiencia en herramientas para sus clientes.",[],{"id":630,"status":7,"sort":10,"header_video":631,"header_video_mobile":631,"date_published":10,"is_featured":214,"color_primary":632,"color_secondary":633,"color_accent":10,"text_color":42,"featured_image":10,"secondary_image":634,"translations":636,"categories":643},25,"https:\u002F\u002Fvimeo.com\u002F1212319180","#70BEB1","#415160",{"id":635,"width":243,"height":188},"7527cd51-f604-4450-95af-0ac7d6d968be",[637],{"title":638,"subtitle":639,"url":640,"summary":641,"client":642,"languages_code":26},"25 años protegiendo la biodiversidad","Una edición conmemorativa inspirada en algunas de las especies más emblemáticas y amenazadas de la Comunidad Valenciana.","25-anos-protegiendo-la-biodiversidad","Con motivo del 25.º aniversario del Colegio Oficial de Biólogos de la Comunidad Valenciana, desarrollamos un proyecto que une patrimonio natural, diseño editorial y experiencia digital. El resultado fue una edición limitada formada por seis láminas inspiradas en algunas de las especies más emblemáticas y amenazadas del territorio, acompañadas de un certificado de autenticidad y tokenizadas digitalmente. La colaboración se completó con el diseño y desarrollo de la nueva plataforma web del Colegio, concebida para acercar su actividad científica e institucional a colegiados y ciudadanía.","Colegio de Biólogos de la Comunidad Valenciana",[644,645],{"project_categories_id":10},{"project_categories_id":646},{"id":36,"translations":647},[648],{"name":209,"url":210,"languages_code":26},{"id":650,"status":7,"sort":10,"header_video":651,"header_video_mobile":652,"date_published":10,"is_featured":214,"color_primary":653,"color_secondary":654,"color_accent":655,"text_color":42,"featured_image":10,"secondary_image":656,"translations":660,"categories":667},22,"https:\u002F\u002Fvimeo.com\u002F1211382323","https:\u002F\u002Fvimeo.com\u002F1211382325","#C5BEB6","#5E7178","#5CA8C4",{"id":657,"width":658,"height":659},"776d18d7-964e-4d2b-b4c6-eed4337fa9e9",1285,967,[661],{"title":662,"subtitle":663,"url":664,"summary":665,"client":666,"languages_code":26},"Cuando la ciencia se cuenta con los sentidos: El aroma de la salud.","Una experiencia inmersiva inspirada en la historia de la medicina y el poder de los sentidos.","cuando-la-ciencia-se-cuenta-con-los-sentidos-el-aroma-de-la-salud","Para el lanzamiento de un nuevo tratamiento respiratorio, Boehringer Ingelheim encargó a TPW el desarrollo de una experiencia capaz de transformar una presentación científica en un recorrido inmersivo. Inspirado en la tradición de la farmacología y las plantas medicinales, el proyecto combinó diseño expositivo, narrativa, producción audiovisual y experiencias olfativas para crear un evento donde la ciencia podía experimentarse a través de los sentidos.","Boehringer Ingelheim",[668],{"project_categories_id":669},{"id":61,"translations":670},[671],{"name":64,"url":65,"languages_code":26},{"id":673,"status":7,"sort":10,"header_video":674,"header_video_mobile":675,"date_published":10,"is_featured":214,"color_primary":676,"color_secondary":677,"color_accent":678,"text_color":42,"featured_image":10,"secondary_image":679,"translations":681,"categories":688},32,"https:\u002F\u002Fvimeo.com\u002F1222137774?share=copy","https:\u002F\u002Fvimeo.com\u002F1222140006?share=copy","#27221C","#908571","#4C4E42",{"id":680,"width":129,"height":129},"b23dacef-c1ad-4dde-bb5e-b6fdd4df2986",[682],{"title":683,"subtitle":684,"url":685,"summary":686,"client":687,"languages_code":26},"El deporte como modo de vida","Proyectos deportivos que se han convertido en modelos de emprendimiento contemporáneo.","el-deporte-como-modo-de-vida","A lo largo de nuestra trayectoria hemos acompañado a numerosos proyectos deportivos, desde competiciones con alma de montaña como Penyagolosa Trails hasta citas internacionales de alto nivel como el triatlón de Cannes. Un recorrido que abarca también el emprendimiento: hemos creado identidades y desarrollado herramientas digitales para proyectos que innovan en el mundo del deporte, como Entrenarme. En todos ellos hemos aplicado diseño, desarrollo e imagen a cada pieza del proyecto: desde los dorsales hasta las marquesinas, pasando por las páginas de registro de las competiciones.","Entrenarme. Penyagolosa  Trails. Cannes triatlon",[],{"id":690,"status":7,"sort":10,"header_video":691,"header_video_mobile":691,"date_published":10,"is_featured":214,"color_primary":692,"color_secondary":693,"color_accent":694,"text_color":42,"featured_image":10,"secondary_image":695,"translations":699,"categories":706},35,"https:\u002F\u002Fvimeo.com\u002F1224848858?share=copy&fl=sv&fe=ci","#010916","#064027","#01081A",{"id":696,"width":697,"height":698},"43b5933f-181c-46b5-869c-02630b48f161",3165,2906,[700],{"title":701,"subtitle":702,"url":703,"summary":704,"client":705,"languages_code":26},"El placer de lo dulce, un recorrido por los postres tradicionales de la mano de cinco reposteros","El postre como un acto de equilibrio gastronómico.","el-placer-de-lo-dulce-un-recorrido-por-los-postres-tradicionales-de-la-mano-de-cinco-reposteros","Hay libros que se hacen para vender y libros que se hacen por puro deleite. Este es de los segundos. Goshua lleva desde 1960 llenando tarros de barro con cuajada, arroz con leche y natillas, y quería celebrar diez años del Club del Postre sin inventarse un relato: el relato ya estaba ahí, en la leche de las ovejas latxas, en el limón y la canela, en la memoria de una Pamplona de posguerra. Nuestra tarea fue darle forma.","GOSHUA",[707,711],{"project_categories_id":708},{"id":93,"translations":709},[710],{"name":96,"url":97,"languages_code":26},{"project_categories_id":712},{"id":61,"translations":713},[714],{"name":64,"url":65,"languages_code":26},{"id":716,"status":7,"sort":10,"header_video":717,"header_video_mobile":717,"date_published":10,"is_featured":214,"color_primary":335,"color_secondary":718,"color_accent":719,"text_color":42,"featured_image":10,"secondary_image":720,"translations":723,"categories":730},21,"https:\u002F\u002Fvimeo.com\u002F1210856280","#6D6969","#2B7FEE",{"id":721,"width":722,"height":722},"86b3557b-a4a8-4d3c-a4b6-115ef1d063d2",1080,[724],{"title":725,"subtitle":726,"url":727,"summary":728,"client":729,"languages_code":26},"Una nueva vida para un icono de Madrid","Del patrimonio industrial a un campus científico de referencia. Un relato audiovisual sobre memoria, arquitectura e innovación.","una-nueva-vida-para-un-icono-de-madrid","TPW desarrolló un documental que acompaña la transformación de la histórica Central Lechera Clesa de Madrid en un nuevo campus científico y de innovación impulsado por Kadans Science Partner. A través de imágenes de archivo, investigación histórica y entrevistas con los futuros protagonistas del proyecto, la película conecta el legado industrial del edificio con su nueva etapa como espacio para la investigación, la educación y la colaboración.","Kadans Science 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global de Madrid Design Festival desde su primera edición: soportes, relato y diez años de voces del diseño contemporáneo.","",{"priority":1068,"change_frequency":1069},"0.5","weekly",{},{"id":799,"projects_id":36,"languages_code":789,"title":1072,"url":1073,"subtitle":1074,"summary":1075,"client":53,"seo":1076},"Redesigning the world from another point of view","redesigning-the-world-from-another-point-of-view","Madrid Design Festival. Crafting a singular graphic and audiovisual language for when design takes over the city.","Each year, Madrid Design Festival turns its focus to the trends shaping design, gathering the most pressing themes with the leading voices of every discipline worldwide. In 2027 the festival turns ten, and we have collaborated with it since its very first edition. In six of them we have taken on its global design: not only its communication materials, but also the telling of its stories.",{"title":1072,"meta_description":1077},"Global design for Madrid Design Festival since its first edition: materials, story and ten years of contemporary design voices.",[1079,1086,1093],{"project_categories_id":1080},{"id":30,"translations":1081},[1082,1085],{"name":1083,"url":1084,"languages_code":789},"Design & Lifestyle","design-and-lifestyle",{"name":33,"url":34,"languages_code":26},{"project_categories_id":1087},{"id":61,"translations":1088},[1089,1092],{"name":1090,"url":1091,"languages_code":789},"Corporate Experiences","corporate-experiences",{"name":64,"url":65,"languages_code":26},{"project_categories_id":1094},{"id":37,"translations":1095},[1096,1097],{"name":70,"url":71,"languages_code":26},{"name":1098,"url":1099,"languages_code":789},"Cultural conquests","cultural-conquests",[1101,1119,1135,1147,1160,1174,1184,1198,1204,1211,1225,1236,1249,1257,1268,1279,1290,1300,1308,1321,1334,1344,1360,1368,1382,1394,1402,1412,1422,1429,1438,1445,1457,1467,1477,1484],{"id":1102,"collection":1103,"item":1104},231,"block_video",{"id":1105,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1110,"caption_alignment":1111,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":1112},44,"normal","large","left","none","both","center",[1113,1117],{"id":1114,"block_video_id":1105,"languages_code":789,"title":10,"text":10,"video":1115,"video_mobile":1116,"small_text":10,"cta_label":10},75,"https:\u002F\u002Fvimeo.com\u002F1209455322","https:\u002F\u002Fvimeo.com\u002F1213560073",{"id":1118,"block_video_id":1105,"languages_code":26,"title":10,"text":10,"video":1115,"video_mobile":1116,"small_text":10,"cta_label":10},136,{"id":1120,"collection":1121,"item":1122},151,"block_text",{"id":1123,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1124,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1125,"translations":1126},62,"small","desktop",[1127,1131],{"id":1128,"block_text_id":1123,"languages_code":789,"text":1129,"title":1130},122,"\u003Cp>A partnership between the two disciplines is what we have always brought to our proposals for MDF. For this project we have created both physical and digital programmes, designed signage or posters, and brought design to its digital presence, from the development of web tools to its activity on social media. One of our contributions was to introduce audiovisual content more actively into its communication from the 2021 edition onwards — the first in which we designed all of its tools as a whole.\u003C\u002Fp>","\u003Cp>Design and technology are two of the major drivers of development in our time.\u003C\u002Fp>",{"id":1132,"block_text_id":1123,"languages_code":26,"text":1133,"title":1134},123,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Una alianza entre ambas disciplinas es lo que siempre hemos aplicado a la hora de desarrollar nuestras propuestas para MDF. Para este proyecto hemos creado programas físicos y digitales, y hemos acercado el diseño a su presencia digital, tanto en el desarrollo de herramientas web como en su actividad en redes. Una de nuestras aportaciones fue introducir de forma más activa el contenido audiovisual en su comunicación desde la edición de 2021, la primera en la que diseñamos de forma global todas sus herramientas.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp>El diseño representa junto con la tecnología dos de los grandes vectores del desarrollo de nuestro tiempo.\u003C\u002Fp>",{"id":1136,"collection":1121,"item":1137},402,{"id":1138,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1124,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1139,"translations":1140},124,"mobile",[1141,1144],{"id":1142,"block_text_id":1138,"languages_code":789,"text":1143,"title":1130},240,"\u003Cp>Design and technology have always gone hand in hand in our work for MDF, from printed and digital programmes to signage, web tools, social media and audiovisual content introduced more actively from 2021 onwards.\u003C\u002Fp>",{"id":1145,"block_text_id":1138,"languages_code":26,"text":1146,"title":1134},241,"\u003Cp>Diseño y tecnología siempre han ido de la mano en nuestro trabajo para MDF, desde programas impresos y digitales hasta señalética, herramientas web, redes sociales y piezas audiovisuales desde 2021.\u003C\u002Fp>",{"id":1148,"collection":1103,"item":1149},158,{"id":462,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1150,"size":1107,"alignment":1108,"animation":1151,"device_visibility":1110,"caption_alignment":1152,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":1153},"no-margin","zoom-in","right",[1154,1158],{"id":1155,"block_video_id":462,"languages_code":789,"title":10,"text":10,"video":1156,"video_mobile":1157,"small_text":10,"cta_label":10},49,"https:\u002F\u002Fvimeo.com\u002F1208032636","https:\u002F\u002Fvimeo.com\u002F1209473372",{"id":1159,"block_video_id":462,"languages_code":26,"title":10,"text":10,"video":1156,"video_mobile":1157,"small_text":10,"cta_label":10},50,{"id":1161,"collection":1162,"item":1163},155,"block_feature",{"id":161,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1124,"size":1107,"alignment":1108,"layout":1164,"animation":1165,"device_visibility":1125,"image":10,"image_mobile":10,"video":1166,"translations":1167},"short-image-long","reveal-left","https:\u002F\u002Fvimeo.com\u002F1207814946?share=copy&fl=sv&fe=ci",[1168,1171],{"id":630,"block_feature_id":161,"languages_code":789,"short_text":1169,"long_text":1170},"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Movement as a language: kinetic design for a festival that brings the city to life and communicates via social media.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">At a festival like this we place special importance on kinetic design, and just as much on building a coordinated graphic language that speaks the same way across social media and physical pieces. We developed idents, transitions and title sequences for the exhibition videos and for the digital projects tied to the festival's activity, so that every piece in motion became part of a single identity system — coherent in every format and on every channel.\u003C\u002Fp>",{"id":609,"block_feature_id":161,"languages_code":26,"short_text":1172,"long_text":1173},"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">El movimiento como lenguaje: diseño cinético para un festival que vive la ciudad y se comunica en las redes.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>","\u003Cp>En un festival como este damos especial importancia al diseño cinético, y la misma a generar una gráfica coordinada que hable el mismo lenguaje en las redes sociales y en las piezas físicas. Desarrollamos cortinillas, transiciones y cabeceras para los vídeos de las exposiciones y para los proyectos digitales vinculados a la actividad del festival, de modo que cada pieza en movimiento formara parte de un mismo sistema de identidad, coherente en cada formato y en cada canal.\u003C\u002Fp>",{"id":1175,"collection":1162,"item":1176},403,{"id":440,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1124,"size":1107,"alignment":1108,"layout":1164,"animation":1165,"device_visibility":1139,"image":10,"image_mobile":10,"video":1166,"translations":1177},[1178,1181],{"id":1179,"block_feature_id":440,"languages_code":789,"short_text":1169,"long_text":1180},68,"\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">We developed idents, transitions and title sequences for the exhibition videos and for the digital projects tied to the festival's activity, so that every piece in motion became part of a single identity system — coherent in every format and on every channel.\u003C\u002Fp>",{"id":1182,"block_feature_id":440,"languages_code":26,"short_text":1172,"long_text":1183},69,"\u003Cp>Desarrollamos cortinillas, transiciones y cabeceras para los vídeos de las exposiciones y para los proyectos digitales vinculados a la actividad del festival, de modo que cada pieza en movimiento formara parte de un mismo sistema de identidad, coherente en cada formato y en cada canal.\u003C\u002Fp>",{"id":1185,"collection":1186,"item":1187},411,"block_image_triple",{"id":609,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1188,"alignment":1108,"animation":1189,"device_visibility":1139,"caption_alignment":1108,"image_one":10,"image_one_mobile":1190,"image_two":10,"image_two_mobile":1193,"image_three":10,"image_three_mobile":1195,"translations":1197},"medium","reveal-up",{"id":1191,"width":513,"height":1192},"ab772e99-453a-44ef-8361-a3f813713869",3375,{"id":1194,"width":188,"height":129},"a1aa1b39-b829-432e-b613-5a255ec34117",{"id":1196,"width":188,"height":129},"be8b0d1f-e3fa-46aa-bff2-2773ebf86b1f",[],{"id":1199,"collection":1200,"item":1201},166,"block_image_pair",{"id":6,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1124,"size":1107,"alignment":1111,"animation":1202,"device_visibility":1125,"caption_alignment":1111,"image_left":1193,"image_left_mobile":1193,"image_right":1195,"image_right_mobile":1195,"translations":1203},"parallax-slow",[],{"id":1205,"collection":1206,"item":1207},170,"block_image",{"id":1208,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1106,"size":1107,"alignment":1111,"animation":1202,"device_visibility":1110,"caption_alignment":1108,"image":1209,"image_mobile":10,"translations":1210},64,{"id":1191,"width":513,"height":1192},[],{"id":1212,"collection":1121,"item":1213},169,{"id":1214,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1106,"size":1215,"alignment":1108,"animation":1109,"device_visibility":1125,"translations":1216},66,"xl",[1217,1221],{"id":1218,"block_text_id":1214,"languages_code":789,"text":1219,"title":1220},130,"\u003Cp>Graphic coherence is what turns separate pieces into a single voice. We build each edition of MDF on a shared system — typography, colour, symbol — that stays recognisable whatever medium holds it: from the printed programme to the mobile app, from large-format street pieces to a graphic sliding across a screen. Every channel sets its own rules, and our job is to make the brand honour them without ceasing to be itself: so that a booklet and a phone speak, unmistakably, the same language.\u003C\u002Fp>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">A system that stays recognisable on any media.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>",{"id":1222,"block_text_id":1214,"languages_code":26,"text":1223,"title":1224},131,"\u003Cp>La coherencia gráfica es lo que convierte piezas sueltas en una sola voz. Trabajamos cada edición de MDF sobre un sistema común —tipografía, color, símbolo— que se mantiene reconocible sea cual sea el soporte que lo aloje: del programa impreso a la aplicación móvil, del gran formato en calle a la pieza que se desliza en una pantalla. Cada canal impone sus reglas, y nuestro trabajo es que la marca las respete sin dejar de ser ella misma: que un folleto y un teléfono hablen, sin lugar a dudas, el mismo idioma.\u003C\u002Fp>","\u003Cp>Un sistema coherente en cualquier soporte. \u003C\u002Fp>",{"id":1226,"collection":1121,"item":1227},404,{"id":1228,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1106,"size":1215,"alignment":1108,"animation":1109,"device_visibility":1139,"translations":1229},125,[1230,1233],{"id":1231,"block_text_id":1228,"languages_code":789,"text":1232,"title":1220},242,"\u003Cp>Graphic coherence turns separate pieces into one voice. We built each edition of MDF on a shared visual system that stays recognisable across print, mobile, urban formats and moving digital content.\u003C\u002Fp>",{"id":1234,"block_text_id":1228,"languages_code":26,"text":1235,"title":1224},243,"\u003Cp>La coherencia gráfica convierte piezas sueltas en una sola voz. Cada edición de MDF se apoya en un sistema visual común, reconocible en soportes impresos, móviles, urbanos y en movimiento.\u003C\u002Fp>",{"id":1237,"collection":1186,"item":1238},211,{"id":103,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1124,"size":1107,"alignment":1111,"animation":1239,"device_visibility":1110,"caption_alignment":1108,"image_one":1240,"image_one_mobile":1240,"image_two":1244,"image_two_mobile":1244,"image_three":1246,"image_three_mobile":1246,"translations":1248},"reveal-right",{"id":1241,"width":1242,"height":1243},"94cec772-f211-458e-81d8-c7646d3a23dc",1170,1463,{"id":1245,"width":1242,"height":1243},"086c266c-f5ab-4027-90db-824b4047c6fb",{"id":1247,"width":1242,"height":1243},"364664ea-b4fa-4536-95d9-4eb7fb6ef795",[],{"id":1250,"collection":1206,"item":1251},246,{"id":1252,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1124,"size":1188,"alignment":1152,"animation":1165,"device_visibility":1110,"caption_alignment":1152,"image":1253,"image_mobile":1255,"translations":1256},74,{"id":1254,"width":45,"height":46},"bf5cd86c-a38d-4af3-a9bd-ffb8fd1a8d49",{"id":1254,"width":45,"height":46},[],{"id":1258,"collection":1103,"item":1259},234,{"id":1260,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1150,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1125,"caption_alignment":1111,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":1261},46,[1262,1266],{"id":1263,"block_video_id":1260,"languages_code":789,"title":10,"text":10,"video":1264,"video_mobile":1265,"small_text":10,"cta_label":10},78,"https:\u002F\u002Fvimeo.com\u002F1209472493","https:\u002F\u002Fvimeo.com\u002F1213561920",{"id":1267,"block_video_id":1260,"languages_code":26,"title":10,"text":10,"video":1264,"video_mobile":1265,"small_text":10,"cta_label":10},137,{"id":1269,"collection":1121,"item":1270},156,{"id":1271,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":10,"vertical_margin_bottom":10,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1125,"translations":1272},63,[1273,1276],{"id":1138,"block_text_id":1271,"languages_code":26,"text":1274,"title":1275},"\u003Cp>Cada una de las piezas audiovisuales que hemos creado para MDF pretende vehicular la conversación del festival, sirviendo de testimonio de cada una de sus actividades y, en algunos casos, de puente entre la realidad del festival y su público. Durante la pandemia, produjimos más de 110 piezas audiovisuales para contar este relato, en el que el diseño se convertía en protagonista en la ciudad de Madrid. Aunque no podíamos compartir las actividades de forma presencial, sí podíamos ver las caras del festival y vivir lo que estaba pasando.\u003C\u002Fp>","\u003Cp>Contenido audiovisual de alta calidad como vehículo de conexión con la audiencia.\u003C\u002Fp>",{"id":1228,"block_text_id":1271,"languages_code":789,"text":1277,"title":1278},"\u003Cp>The videos we have created for MDF have become a talking point at the festival, serving as a record of each of its activities and, in some cases, as a link between the reality of the festival and its audience. During the pandemic, we produced more than 110 audiovisual pieces to tell this story, in which design became a conversation throughout the city of Madrid. Whilst we couldn’t share the activities in person, we were able to see the faces of the festival and get a sense of what was happening.\u003C\u002Fp>","\u003Cp class=\"p1\">High-quality audiovisual content as a means of connecting with the audience.\u003C\u002Fp>",{"id":1280,"collection":1121,"item":1281},405,{"id":1282,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":10,"vertical_margin_bottom":10,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1139,"translations":1283},126,[1284,1287],{"id":1285,"block_text_id":1282,"languages_code":26,"text":1286,"title":1275},244,"\u003Cp>Nuestras piezas audiovisuales para MDF documentan la actividad del festival y refuerzan su vínculo con el público. Incluso durante la pandemia, ayudaron a mantener viva la experiencia y su relato.\u003C\u002Fp>",{"id":1288,"block_text_id":1282,"languages_code":789,"text":1289,"title":1278},245,"\u003Cp>Our audiovisual pieces for MDF document the festival’s activity and strengthen its connection with the audience. Even during the pandemic, they helped keep its story and experience alive.\u003C\u002Fp>",{"id":1291,"collection":1103,"item":1292},232,{"id":1293,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1124,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1110,"caption_alignment":1152,"text_overlay":214,"vimeo_background":214,"cta_project":10,"cta_category":10,"translations":1294},45,[1295,1298],{"id":1296,"block_video_id":1293,"languages_code":789,"title":10,"text":10,"video":1297,"video_mobile":1297,"small_text":10,"cta_label":10},77,"https:\u002F\u002Fvimeo.com\u002F920134516",{"id":1299,"block_video_id":1293,"languages_code":26,"title":10,"text":10,"video":1297,"video_mobile":1297,"small_text":10,"cta_label":10},248,{"id":1301,"collection":1302,"item":1303},233,"block_video_triple",{"id":8,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1106,"size":1107,"alignment":1111,"animation":1109,"device_visibility":1125,"caption_alignment":1111,"video_one":1304,"video_one_mobile":1304,"video_two":1305,"video_two_mobile":1305,"video_three":1306,"video_three_mobile":1306,"translations":1307},"https:\u002F\u002Fvimeo.com\u002F1231729001","https:\u002F\u002Fvimeo.com\u002F1231729859","https:\u002F\u002Fvimeo.com\u002F1231679687",[],{"id":1309,"collection":1103,"item":1310},212,{"id":440,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1125,"caption_alignment":1108,"text_overlay":214,"vimeo_background":214,"cta_project":10,"cta_category":10,"translations":1311},[1312,1317],{"id":1271,"block_video_id":440,"languages_code":789,"title":1313,"text":1314,"video":1315,"video_mobile":1315,"small_text":1316,"cta_label":10},"MDF Studio","An analysis of current trends in design, as seen through the eyes of today’s leading voices.","https:\u002F\u002Fvimeo.com\u002Fmanage\u002Fvideos\u002F669507123","\u003Cp>At each event, we bring together professionals who share a common interest to discuss the topics currently shaping the conversation in the world of design. These are two- or three-way discussions, without a fixed script, which are published as videos and take the pulse of the design world from within.\u003C\u002Fp>",{"id":1318,"block_video_id":440,"languages_code":26,"title":1313,"text":1319,"video":1315,"video_mobile":1315,"small_text":1320,"cta_label":10},76,"El análisis de la actualidad del diseño de la mano de las voces del momento.","\u003Cp>En cada encuentro sentamos a la misma mesa a profesionales con un nexo en común para conversar sobre los temas que están marcando la conversación en el diseño. Diálogos a dos o tres voces, sin guion cerrado, que se publican en vídeo y toman el pulso al diseño desde dentro.\u003C\u002Fp>",{"id":1322,"collection":1121,"item":1323},165,{"id":1324,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1150,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1125,"translations":1325},65,[1326,1330],{"id":1327,"block_text_id":1324,"languages_code":26,"text":1328,"title":1329},128,"\u003Cp>Madrid Design Festival tiene una función aglutinadora, permitiendo que cada barrio muestre su tejido profesional y creativo. Concentra en cada showroom o espacio efímero al público aficionado y a los curiosos, de modo que traza una estela visual a través de soportes de señalética y orienta a su público mediante programas y guías virtuales. Pero también está presente en los centros comerciales urbanos para captar visitantes a sus actividades. Por eso nuestro trabajo consiste en dar soluciones visuales a soportes muy diversos.\u003C\u002Fp>","\u003Cp>El diseño conquista la ciudad y está presente en ella a través de múltiples soportes.\u003C\u002Fp>",{"id":1331,"block_text_id":1324,"languages_code":789,"text":1332,"title":1333},129,"\u003Cp>The Madrid Design Festival acts as a unifying force, enabling each neighbourhood to showcase its professional and creative fabric. It brings together design enthusiasts and the curious in every showroom or pop-up space, creating a visual trail through signage and guiding visitors via programmes and virtual guides. It also has a presence in urban shopping centres to attract visitors to its activities. That is why our work involves providing visual solutions for a wide variety of media.\u003C\u002Fp>","\u003Cp>Design is taking the city by storm and is evident across a wide range of media.\u003C\u002Fp>",{"id":1335,"collection":1121,"item":1336},406,{"id":1337,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1124,"vertical_margin_bottom":1150,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1139,"translations":1338},127,[1339,1341],{"id":1250,"block_text_id":1337,"languages_code":26,"text":1340,"title":1329},"\u003Cp>Madrid Design Festival activa la ciudad y conecta barrios, espacios y públicos. Nuestro trabajo consiste en dar respuesta visual a esa diversidad de soportes, recorridos y formas de encuentro.\u003C\u002Fp>",{"id":1342,"block_text_id":1337,"languages_code":789,"text":1343,"title":1333},247,"\u003Cp>Madrid Design Festival activates the city and connects neighbourhoods, spaces and audiences. Our work is to create visual solutions for that diversity of media, routes and ways of gathering.\u003C\u002Fp>",{"id":1345,"collection":1200,"item":1346},157,{"id":161,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1111,"animation":1189,"device_visibility":1110,"caption_alignment":1108,"image_left":1347,"image_left_mobile":1349,"image_right":1351,"image_right_mobile":1353,"translations":1355},{"id":1348,"width":565,"height":722},"b4bd8998-42b4-42bb-abc4-e4c39a8ccead",{"id":1350,"width":565,"height":722},"02cf9395-5a1c-4373-97eb-2116d08eef82",{"id":1352,"width":513,"height":1192},"2d217457-ef76-4bd8-b7d2-23b78e36aeb4",{"id":1354,"width":513,"height":1192},"0d133c3c-c31e-46d1-928d-099c67092cef",[1356,1358],{"id":103,"block_image_pair_id":161,"languages_code":789,"label_left":1357,"label_right":10},"Photo: Sebastián Bejarano",{"id":179,"block_image_pair_id":161,"languages_code":26,"label_left":1359,"label_right":10},"Fotos: Sebastián Bejarano",{"id":1361,"collection":1103,"item":1362},213,{"id":534,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"animation":1109,"device_visibility":1110,"caption_alignment":1108,"text_overlay":214,"vimeo_background":11,"cta_project":10,"cta_category":10,"translations":1363},[1364,1367],{"id":1208,"block_video_id":534,"languages_code":789,"title":10,"text":10,"video":1365,"video_mobile":1366,"small_text":10,"cta_label":10},"https:\u002F\u002Fvimeo.com\u002F1231731757","https:\u002F\u002Fvimeo.com\u002F1231764391",{"id":1250,"block_video_id":534,"languages_code":26,"title":10,"text":10,"video":1365,"video_mobile":1366,"small_text":10,"cta_label":10},{"id":1369,"collection":1186,"item":1370},210,{"id":6,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1150,"vertical_margin_bottom":1150,"size":1107,"alignment":1111,"animation":1109,"device_visibility":1110,"caption_alignment":1108,"image_one":1371,"image_one_mobile":1371,"image_two":1374,"image_two_mobile":1374,"image_three":1376,"image_three_mobile":1376,"translations":1378},{"id":1372,"width":491,"height":1373},"a1c12591-2e24-4b78-84ab-90e68d02c9b8",1201,{"id":1375,"width":491,"height":1373},"2c287486-fcdb-46e1-903a-c84715cbe483",{"id":1377,"width":491,"height":1373},"8d0052db-213c-4821-a253-0317926891ca",[1379,1380],{"id":93,"block_image_triple_id":6,"languages_code":26,"label_one":1359,"label_two":10,"label_three":10},{"id":30,"block_image_triple_id":6,"languages_code":789,"label_one":1381,"label_two":10,"label_three":10},"Photos: Sebastián Bejarano",{"id":1383,"collection":1162,"item":1384},168,{"id":6,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"layout":1385,"animation":1109,"device_visibility":1125,"image":10,"image_mobile":10,"video":1386,"translations":1387},"image-short-long","https:\u002F\u002Fvimeo.com\u002F1207726122",[1388,1391],{"id":578,"block_feature_id":6,"languages_code":789,"short_text":1389,"long_text":1390},"\u003Cdiv class=\"_chunkWrapper_6ta1u_30\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">\u003Cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"42\">Maintaining visual consistency across such a wide range of urban media is a challenge.\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>","\u003Cp>Every February brings together more than a hundred events, a constant pace that pushes us to keep updating the graphic materials each activity demands and to capture everything on video. Keeping the brand recognisable event after event —on the street, on screen and on paper— is exactly where the challenge lies.\u003C\u002Fp>",{"id":462,"block_feature_id":6,"languages_code":26,"short_text":1392,"long_text":1393},"\u003Cdiv class=\"_chunkWrapper_6ta1u_30\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">\u003Cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"42\">Mantener la consistencia visual en soportes urbanos tan diversos es un reto.\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003Cdiv class=\"_chunkWrapper_6ta1u_30\">\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>\n\u003C\u002Fdiv>","\u003Cp class=\"font-claude-response-body break-words whitespace-normal\">Cada mes de febrero se concentran algo más de cien eventos, un ritmo constante que nos obliga a actualizar sin descanso los soportes gráficos que cada actividad demanda y a retratar en vídeo todo lo que ocurre. Mantener la marca reconocible evento tras evento —en la calle, en pantalla y sobre el papel— es justamente donde está el reto.\u003C\u002Fp>\n\u003Cp class=\"font-claude-response-body break-words whitespace-normal\"> \u003C\u002Fp>",{"id":1395,"collection":1162,"item":1396},407,{"id":534,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"layout":1385,"animation":1109,"device_visibility":1139,"image":10,"image_mobile":10,"video":1386,"translations":1397},[1398,1400],{"id":1399,"block_feature_id":534,"languages_code":789,"short_text":1389,"long_text":1390},70,{"id":1401,"block_feature_id":534,"languages_code":26,"short_text":1392,"long_text":1393},71,{"id":1403,"collection":1206,"item":1404},662,{"id":1405,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1188,"alignment":1108,"animation":1109,"device_visibility":1139,"caption_alignment":1108,"image":1406,"image_mobile":1410,"translations":1411},143,{"id":1407,"width":1408,"height":1409},"63e0f145-c5b5-454f-b54e-b6b252f2aef1",1989,1412,{"id":1407,"width":1408,"height":1409},[],{"id":1413,"collection":1121,"item":1414},215,{"id":1252,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"animation":1151,"device_visibility":1125,"translations":1415},[1416,1419],{"id":1417,"block_text_id":1252,"languages_code":789,"text":10,"title":1418},146,"\u003Cp>Across its different editions we have handled the design of supporting materials, the audiovisual production of exhibitions and ephemeral spaces and the broadcasting of press conferences, as well as narrative pieces that take the festival beyond Madrid, as with the Rising Talent Awards in Paris or Sombra Iluminada in Seville. As a finishing touch, in 2026 we developed the brand for Madrid's first design fair: Forma.\u003C\u002Fp>",{"id":1420,"block_text_id":1252,"languages_code":26,"text":10,"title":1421},147,"\u003Cp>A lo largo de las diferentes ediciones nos hemos encargado del diseño de los soportes, la producción audiovisual de exposiciones y espacios efímeros y la retransmisión de ruedas de prensa, además de piezas narrativas que llevan el festival más allá de Madrid, como los Rising Talent Awards en París o Sombra Iluminada en Sevilla. Como colofón, en 2026 desarrollamos la marca de la primera Feria de Diseño de Madrid: Forma.\u003C\u002Fp>",{"id":1423,"collection":1121,"item":1424},408,{"id":1327,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1108,"animation":1151,"device_visibility":1139,"translations":1425},[1426,1427],{"id":1299,"block_text_id":1327,"languages_code":789,"text":10,"title":1418},{"id":1428,"block_text_id":1327,"languages_code":26,"text":10,"title":1421},249,{"id":1430,"collection":1206,"item":1431},96,{"id":1159,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"size":1107,"alignment":1111,"animation":1109,"device_visibility":1125,"caption_alignment":1108,"image":1432,"image_mobile":1435,"translations":1437},{"id":1433,"width":1434,"height":1409},"56ba078d-8f47-48cd-b567-182a687cdeea",2510,{"id":1436,"width":1434,"height":1409},"22be9e5c-f93e-43f3-b114-9e476c10236f",[],{"id":1342,"collection":1439,"item":1440},"block_cta",{"id":30,"status":7,"theme":1060,"solid_color":76,"text_color":165,"vertical_margin_top":1106,"vertical_margin_bottom":1106,"alignment":1108,"animation":1109,"device_visibility":1110,"project":10,"category":10,"translations":1441},[1442],{"id":139,"block_cta_id":30,"languages_code":789,"cta":1443,"title":10},[1444],{},{"id":1446,"collection":1162,"item":1447},209,{"id":139,"status":7,"theme":1060,"solid_color":76,"text_color":76,"vertical_margin_top":1150,"vertical_margin_bottom":1150,"size":1107,"alignment":1111,"layout":1385,"animation":1448,"device_visibility":1125,"image":10,"image_mobile":10,"video":1449,"translations":1450},"fade-in","https:\u002F\u002Fvimeo.com\u002F1208203217",[1451,1454],{"id":506,"block_feature_id":139,"languages_code":789,"short_text":1452,"long_text":1453},"\u003Cp>We designed a brand from scratch to give form to Madrid's first collection design fair.\u003C\u002Fp>","\u003Cp>Some projects begin with a name, and this one began with a form. Forma is born as the first Spanish fair devoted to collection design, and building its brand meant giving shape to something that did not yet exist. There was no previous edition to return to, no inherited colour, no essence to protect — only the challenge of turning an idea into a recognisable form. We had to create a language capable of holding galleries, studios and designers under a single identity, and of placing Madrid on the international map of collection design. Because before a fair can gather the best of design, it first has to find a form of its own.\u003C\u002Fp>",{"id":419,"block_feature_id":139,"languages_code":26,"short_text":1455,"long_text":1456},"\u003Cp>Diseñamos una marca desde cero para dar forma a la primera feria de diseño de colección de Madrid.\u003C\u002Fp>","\u003Cp>Algunos proyectos empiezan con un nombre; este empezó con una forma. Forma nace como la primera feria española dedicada al diseño de colección, y construir su marca significó dar forma a algo que todavía no existía. No había una edición anterior a la que volver, ni un color heredado, ni una esencia que proteger: solo el reto de convertir una idea en una forma reconocible. Tuvimos que crear un lenguaje capaz de reunir a galerías, estudios y diseñadores bajo una misma identidad, y de situar a Madrid en el mapa internacional del diseño de colección. Porque, antes de reunir lo mejor del diseño, una feria necesita encontrar una forma propia.\u003C\u002Fp>",{"id":1458,"collection":1162,"item":1459},409,{"id":347,"status":7,"theme":1060,"solid_color":76,"text_color":76,"vertical_margin_top":1150,"vertical_margin_bottom":1150,"size":1107,"alignment":1111,"layout":1385,"animation":1448,"device_visibility":1139,"image":10,"image_mobile":10,"video":1449,"translations":1460},[1461,1464],{"id":1462,"block_feature_id":347,"languages_code":789,"short_text":1452,"long_text":1463},72,"\u003Cp>Some projects begin with a name, and this one began with a form. Forma is born as the first Spanish fair devoted to collection design, and building its brand meant giving shape to something that did not yet exist. There was no previous edition to return to, no inherited colour, no essence to protect — only the challenge of turning an idea into a recognisable form. \u003C\u002Fp>",{"id":1465,"block_feature_id":347,"languages_code":26,"short_text":1455,"long_text":1466},73,"\u003Cp>Algunos proyectos empiezan con un nombre; este empezó con una forma. Forma nace como la primera feria española dedicada al diseño de colección, y construir su marca significó dar forma a algo que todavía no existía. 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