[ Cultural conquests ]
The body’s rhythm, from sound to dance.
From the physical expression of Dansa València to the staging of Tercera Setmana — two Valencian festivals with institutional backing.
To inhabit the stage is a way of revealing the cultural richness of a people. To transform it, a way of keeping that richness alive. It was under this idea that these projects came to us, a natural extension of our work in cultural spaces and united by a single pulse: the body in movement. From the physical expression of Dansa València, the dance festival of the Institut Valencià de Cultura for which we developed the visual identity across three editions, to the staging of Tercera Setmana, an international performing arts festival whose name evokes that "third week" of programming to which every good show aspires.
Each season began with a concept that shaped the entire visual approach.
When we started with Dansa València, the starting point was the sound of dance: an almost intangible element that we carried into the graphic proposal through the distortion of waves, as if movement could be seen before it was heard. In the following edition, under the motto Territorios singulares, we shifted register to portray the body as a space where things happen: a territory of its own, with its geography and its events, where dance takes place.
Singular territories:
the body as place.
In its 33rd edition (2020), Dansa València proposed Territorios singulares: rethinking territoriality through movement and understanding each body as a geography of its own. Under that idea we developed a visual identity in which the body is no longer just a performer but becomes a space and a subject of creation — a territory where things happen, with its contours, its borders and its events.
From Las Naves to the city: Tercera Setmana
Our collaboration with Las Naves led us to another stage. In 2016 AVETID, the association of Valencian performing arts companies, launched Tercera Setmana, a festival of theatre, dance and circus that for nine days in June takes over some fifteen venues across València to show what local companies produce. We designed its identity and campaign: a gesture instead of a logo.
With one month to do it, we produced the creative pieces for every venue and every show: Carmen Machi's theatre in Juicio a una zorra, Joan Català's circus, contemporary dance and performance, the clowns, the Valencian companies and those coming from elsewhere. The system made it possible: the X and the blue stayed the same on every piece, the photograph changed with each production. And so, poster by poster, the whole city read the same festival.
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