[ Corporate Experiences ]
An analytical look at Europe
We turned European policy into images, hand in hand with the European Parliament.
Under a visual-support contract with the European Parliament, we developed an image bank covering every European stakeholder and project linked to the institution. To build it, we travelled Europe from end to end with a clear goal: to make EU policies visible and give them a face through the citizens who sustain them with everyday actions. From border security to food safety, from food culture to press freedom or housing policy, each image turns a policy into a concrete, close and recognisable story.
The gateway to the continent
Border security has become a priority on the European Parliament's agenda. Portraying the protection of the Union's outer edges was one of the tasks we took on when building the European Parliament's image bank: showing citizens that they inhabit a safe territory. We chose Estonia and Spain, the two furthest reaches of the Schengen Area that best embody the unity of the continent.
Behind every image lies a meticulous selection process. We brought together almost 150 pre-candidates across 10 cities —Athens, Tallinn, Madrid, Paris, Munich, Málaga and Valencia, among others— and, following a casting held in 7 countries, we chose more than 70 featured models. Of all the locations, 5 countries made up this first block, and the process continues in the sessions ahead with new settings. A Europe-wide casting
Europe's economic engine
Support for entrepreneurship and competitiveness sits at the heart of the European Parliament's agenda. Portraying the continent's economic dynamism was another of the tasks we took on when creating the European Parliament's image bank: showing citizens the strength of an economy that innovates and creates opportunity.
We chose Munich, a city that embodies Germany's entrepreneurial pulse and industrial power like no other. It is the first in a series that has continued in Spain and will carry on in France and other countries across the continent.
The price of everyday life
Responsible consumption and concern over the cost of the weekly shop have moved to the centre of the European debate. To portray it, we chose the orchards and the Central Market of Valencia, a setting that reflects the continent's gastronomic diversity and puts a face to the small businesses sustained across generations. Behind every stall there is a family, a trade and a way of understanding everyday life that Europe wants to protect.
A Europe of freedoms
Staying informed each morning is one of those everyday gestures that shape a free society. The printed press remains a travelling companion: the one that goes with your coffee, the one you leaf through unhurried, the one that sparks conversation. To capture it, we travelled to 4 countries and looked closely at that shared routine —one in which, almost without noticing, beats one of the freedoms that best define Europe.
More projects
LA FÁBRICA
Redesigning the world from another point of view
Madrid Design Festival. Crafting a singular graphic and audiovisual language for when design takes over the city.
Mesa Mediterránea
Sitting down to eat in a more sustainable way
A gastronomic and editorial project that celebrates sustainability, local produce, and Mediterranean identity.
Art.army
Reimagining the Art Market in the Blockchain Era
Art.army was created to connect the worlds of art and blockchain through a platform where artists, galleries, curators, and cultural institutions can exhibit and commercialise digital art within a transparent, collaborative, and sustainable ecosystem.