Entrenarme. Penyagolosa Trails. Cannes triatlon

Sport as a way of life.

Sports projects that have become models of contemporary entrepreneurship.

Throughout our career we have worked alongside numerous sports projects, from mountain-soul races like Penyagolosa Trails to high-level international events such as the Cannes triathlon. A journey that also embraces entrepreneurship: we have created identities and developed digital tools for ventures innovating in the world of sport, like Entrenarme. In all of them we have applied design, development and image to every piece of the project: from race bibs to street banners, right through to the competition registration pages.

Penyagolosa Trails: the image of a race that runs from the sea to the summit.

Between 2016 and 2018 we created the image of Penyagolosa Trails, working side by side with the race organizers. Each edition called for an identity that was recognizable yet new, able to accompany the runners of the MiM and the CSP from the Mediterranean to the sanctuary of Sant Joan de Penyagolosa — de la mar al cim, from the sea to the summit, as the race itself sums up its spirit.

The series culminated in 2018, when Penyagolosa hosted the Trail World Championships and that image, originally designed for a local race, also became the image of a World Championship. To bring a complex project like this to fruition, various elements are developed, ranging from the finish line arch to the race numbers, including the route maps for each competition and the event’s website.

Entrenarme

A brand built to help people find balance

Entrenarme (entrenar.me) is a platform that connects people with personal trainers specialized in different disciplines, free for anyone looking for a coach. In 2015, as the company prepared for an investment round, TPW took on the creation of its brand from the ground up: visual identity, editorial tone, its own photography style and the design of its website and app, built to speak at once to investors, trainers and clients. The brand concept started from a simple idea: we don't sell sport, we sell a healthy lifestyle — the balance between work, leisure and health.

We designed the trainer search by location, specialty and price, each trainer's profile with rates, reviews and availability, and the recommender, a tool that guided each user to the right professional based on their goals. Alongside the new identity, we also proposed two editorial sections: Curators, with video testimonials from recognized athletes, and Journal, features telling the real stories of clients and trainers.