[ Digital Dreams / Foodie passion ]
Creating a brand, writing a story
A comprehensive redesign of the visual and verbal identity of a family-owned company specialising in dairy products and artisan desserts.
Goshua is a family-owned company specialising in dairy products and artisan desserts. We redesigned its visual and verbal identity, creating a cohesive brand system that extended across packaging, commercial photography, editorial publications, and digital channels. The project also included the production of a documentary and a book exploring the brand's history, both conceived to preserve and pass on the legacy of generations of the same family.
Branding
The project began with the redefinition of Goshua's brand identity, creating a new logo and a visual system that reinforced its position in the gourmet food market. Developed in close collaboration with the company's marketing team, the new identity established a cohesive visual language that was applied across packaging, editorial publications, commercial photography, and digital channels.
Redesigning for a New Generation
The packaging redesign became a key part of Goshua's brand evolution. Integrated into a broader communication strategy, the new visual system reinforced the company's artisan heritage and authenticity while introducing the brand to a new generation of consumers.
Each package was conceived as an extension of the brand's identity, communicating quality, tradition, and a contemporary spirit from the very first interaction.
A brand that comes to life online
Goshua’s transformation extended into the digital sphere with the development of a new web platform designed to be much more than just a product catalogue.
The website brought together recipes, editorial content and a magazine dedicated to the latest culinary trends, dairy products, desserts and the culture of Navarre, becoming a platform capable of inspiring, informing and strengthening the relationship between the brand and its community.
The Dessert Society: When a Brand Builds a Community
The digital experience continued with The Dessert Society, a platform connected to Goshua.com that transformed this conversation into a participatory experience. Through exclusive workshops led by renowned pastry chefs, small groups of participants shared experiences, discovered new ways to enjoy desserts, and helped introduce the initiative to new audiences.
Conceived as a celebration of dessert as a moment of connection, the project continued to grow and strengthen the brand's community.
Tracing the Origins
Every brand has a story, but not every brand knows how to tell it. For Goshua, we developed an editorial and audiovisual project that traced the company's origins through the people, places, and traditions that shaped its identity. The journey began with its most iconic product—curd—to explore the connection between the land, collective memory, and a culinary heritage passed down from generation to generation.
The result of this research was *Historia de un sabor* (A Story of Flavour), a book designed to document the brand’s legacy from a contemporary perspective. Testimonials, traditional recipes, landscapes and original photographs came together to form a narrative that went beyond the company’s history to become a tribute to the culinary culture of Navarre and to the people who have kept it alive.
Memory in Motion
Filmed in different locations across Navarre, the documentary combines archival footage with the testimonies of farmers, artisans, gastronomists, and other people closely connected to the brand, creating a portrait of the land, traditions, and values that have shaped Goshua's identity.
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