TPW

The part paper plays: the most revolutionary of cultural vehicles.

Important things get printed on paper. That is why we take care of every process behind a publication.

n a world that happens on screens, we still believe that important things get printed on paper. Paper has weight, takes up space, ages and is kept; that is why it commits both its maker and its receiver. For us it is not nostalgia, it is matter: the way to give body to the ideas that deserve to remain.

These projects stem from an idea we share: a printed object can hold much more than what its surface reveals. Behind every page lie layers of content that are not visible at first glance — music, images, stories, digital works — and each piece acts as a key: when you hold it in your hands, it unlocks an experience that extends beyond the page, into the way we interpret it and its connection to a digital universe.

The Real Calendar

The Real Calendar gathers 366 days across 300 unique covers — a piece that goes beyond paper to continue in the digital universe.

The Real Calendar is a diary that offers a unique journey through 366 days of photography, culture and astronomy, with space each week for the ideas of whoever inhabits it. Through the year, the diary accompanies its owner by announcing the natural events that follow one another — solstices, meteor showers, full moons — while, season by season, it builds a playlist that can be heard on the project site: a soundtrack that grows at the pace of the calendar.

As an object, it celebrates the value of print through its own production: 300 copies, each with a different cover, ensuring that no two calendars are the same.

To mark the launch of the project, as well as sending a copy to a select list of friends, clients and collaborators, we made the publication available to buy via Amazon. We also ran various promotions throughout the year so that people could enjoy the new playlists we were creating each season.

The experience extends into therealcalendar.com, the agenda's digital reflection: home to the seasonal playlists, the astronomical movements and the content that expands what the paper announces. Two mediums, one calendar: what is written on its pages lives alongside what plays and happens on screen.

Experience an astronomical journey

Save the world

Saving the World gathers in 100 unique folders the voices of those who believe there is still time, illustrated by an artificial intelligence created for the occasion.

100 folders and none alike: global awareness, printed sheet by sheet so it doesn't get lost among screens.

Saving the World is a folder of prints that gathers texts by friends and experts in different fields, all sharing one ambition: to save the planet through sustainability, design, architecture, literature, music, gastronomy and technology. We produced only 100 folders and each one is different: every folder holds a different set of prints, so no one owns the same collection.

Find out how to save the world.

A Journey through out the metaverse

A Journey through the Metaverse turned an editorial piece into a ticket to the digital world: a printed guide to obtaining a first NFT.

The oldest medium as a guide to the newest territory: a publication explaining, step by step, how to cross into the metaverse.

Linked to our Art Army universe, this project was born to bring the digital world closer to those who felt far from it. And we did it through the most familiar medium: a printed editorial piece explaining, step by step, how to make the transition to the metaverse and obtain a first NFT. Paper as a travel guide to a territory that could not yet be touched.

Our first phygital object: a collection of scarves turned into digital assets.

Each participant received a unique NFT. We created four artworks inspired by the avant-garde movements and, with them, a collection of scarves that users could try on for a limited time on Instagram.

A playful experience between two universes, the physical and the digital.

Each kit recipient received a serialised print of these works, in a limited edition of 25 copies of each. That is where the game began: we gave them the steps to register their works on the blockchain, so that, besides the printed piece, they obtained an indelible digital certificate of authenticity.

From digital registration to silk: the reward for the first twenty.

But the digital registration also gave something back. The first twenty to register their works triggered the production of the silk-printed scarves, which they received personalised with their name within fifteen days. The journey of the experience thus ended where it had begun: with a real object, unique and exclusive.