We help brands and entrepreneurs in the definition of their projects. As consultants for design, fashion or lifestyle companies, we help their teams to define which products represent their business model. And we make their communication experience clearer and more efficient by offering new digital solutions.
Madrid Design Festival
Redesigning the world from another point of view
CLIENT: LA fabrica
Every year MDF highlights trends in the world of design and showcases the latest hot topics and key players in the different disciplines on a global level. This year we have had a special edition as a result of the pandemic, but the quality of the content has remained intact.
The city has been the stage for collective creation but in this edition has found its communication torrent in digital channels as well as its invasion of the city through urban media.
This year, more than ever, the festival's presence in social media and digital channels has played an important role.
We have developed a complete identity programme for each virtual space in which new content must navigate, packed with interviews, presentations and exhibitions. A range of conceptual containers in which everything happens.
Through the relaunch of new sections such as MDF INSIDE or MDF STUDIO or transversal projects such as Madrid Design Portrait, we have relaunched the festival's identity.
We have started the digital transformation of the festival using audiovisual media. Social media content tells the stories behind the festival through Instagram stories. A new video format for a new communication paradigm.
New media challenges We have produced broadcasts for the opening ceremony, interviews with the award-winning designers, testimonials from the participants and content for the brands that support the festival.
Refurbishing tools The redesign of the website has been a part of this transformation from an information desk to a digital container. And sadly as we couldn't offer a press conference we transform it into virtual live streaming.